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A little over a year ago, AI was largely a buzzword in experiential. On the heels of Open AI’s release of ChatGPT, marketers everywhere began to dabble in its potential for smarter, more personalized campaigns. Fast forward to today, and brands have made serious strides in unlocking new brand engagement frontiers with this tech. “I think the true power and promise of AI, when we’re talking about events, is in the ability for it to expand brand worlds, inviting attendees into a brand enviro
Evelyn and Steffan’s wedding was a picture-perfect romantic affair filled with plenty of magical memories! The bride’s walk down the aisle with her parents, the tea ceremony, all the breathtaking pictures from the couples’ first look, and of course, the stunning reception. Meticulously planned by Lustre Events , the couples’ celebration was the perfect indoor wedding with a combination of modern-day elegance and rustic detail.
How often do attendees avoid walking down an aisle because it feels like an empty tunnel of doom? Bored salespeople on their phones and the overall sense of being bait are enough to make anyone turn on their heels and go for free coffee at a market leader’s sprawling exhibit. But small can be beautiful and impactful. A 10×10 or a 10×20 booth, when designed with strategic intent, can offer an intimate and personalized experience that larger setups might miss.
I have been riding motorcycles for more than 50 years; it is what I do for pure enjoyment. In 2013, I had the opportunity to check off the item in the top spot on my Biker Bucket List; a 32-day, 34-state, 13,000-mile solo motorcycle ride along the perimeter of the United States. But before ever rolling on the throttle, I was introduced to The Boot Campaign , an organization founded by five Texas women with a mission to provide support and services to active duty military, veterans and their fami
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
“Creating impactful moments, building lasting legacies.” emc3, the award-winning experiential events agency specialising in strategic experience design, announces its acquisition of the sustainability consultancy ‘from now’ Expanding Sustainable Expertise With this acquisition, certified B Corporation emc3 is poised to deepen its commitment to sustainability, integrating ‘from now’s’ extensive expertise and sustainability services into its operations.
If an event prof career life is a smorgasbord of hospitality job options, how do you decide what to put on your plate? We asked an award-winning F&B expert. In this episode of What One Thing? host JT Long, vice president and content director of Smart Meetings, delves into the fascinating world of food and beverage with Thomas Whelan, director of operations for Levy Restaurants.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
If an event prof career life is a smorgasbord of hospitality job options, how do you decide what to put on your plate? We asked an award-winning F&B expert. In this episode of What One Thing? host JT Long, vice president and content director of Smart Meetings, delves into the fascinating world of food and beverage with Thomas Whelan, director of operations for Levy Restaurants.
On 13 August 2024, members of The National Honey Show and Sandown Park Racecourse gathered at the course in Esher to unveil a plaque to mark the centenary of the show. The plaque was installed to recognise the commemorative tree planted by HRH The Princess Royal on the 29 October 2023, on the opening day of the show. During her visit HRH The Princess Royal delivered a speech to officially open the 100 th National Honey Show, engaged with traders, observed workshops and examined entries in the Ju
Skift Take: The Skift Meetings Awards are once again celebrating the business events industry’s most respected and innovative suppliers. Discover the final results and meet the 2024 winners.
Venues of Excellence (VOE), the UK’s leading sales and marketing consortium, is committed to partner with services and products who will provide a benefit to members through their association to the consortium. VOE takes good mental health and well-being very seriously and are delighted to have been in discussions with Rose and Jazz at Safe Hands Counselling to extend a confidential counselling support service to Venues of Excellence members.
Now in its second year, Skift Meetings Awards celebrate the industry’s most respected suppliers, setting the standard for excellence in business events. This year’s finalists showcased a unique understanding of planner needs, consistent delivery of exceptional service, and extraordinary offerings that leave a lasting impression. The 2024 categories were once again split across three distinct criteria groups: Hotels Other suppliers Tech Providers Following a scoring review by our independent judg
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The Royal College of Psychiatrists has confirmed that its annual flagship event, RCPsych International Congress, will take place at ICC Wales in June 2025. The College is the professional medical body for psychiatrists and focuses on setting and raising standards of psychiatry in the United Kingdom. This prestigious four-day Congress will attract over 2,000 delegates and will focus on sharing examples of best practice and the latest findings in mental health.
If an event prof career life is a smorgasbord of hospitality job options, how do you decide what to put on your plate? We asked an award-winning F&B expert. In this episode of What One Thing? host JT Long, vice president and content director of Smart Meetings, delves into the fascinating world of food and beverage with Thomas Whelan, director of operations for Levy Restaurants.
Associations differ in various ways reflecting their unique purposes, structures, and member needs. This can be challenging for an Association Coordinator, however there are many strategies available to help manage these complexities. This article will discuss the importance of balancing an association’s administrative and membership needs along with tips to efficiently achieve the perfect balance.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Venues of Excellence (VOE), the UK’s leading sales and marketing consortium, is committed to partner with services and products who will provide a benefit to members through their association to the consortium.
Associations have shown remarkable growth in the past couple of years after navigating the choppy waters of the pandemic years. Some of the latest research reports that in 2023 49% of associations saw membership levels increase, up from 26% in 2021, with only 22% reporting a decline. The same research indicates that the growth in membership levels has been coupled with an increase in marketing budgets, with 32% of associations reporting an increase in budgets for awareness and 36% for recruitmen
Farnborough International is a leading exhibition and conference centre, a world-renowned event organiser, and film studios, providing the perfect venue and catalyst for innovative experiences and memorable events. We are a venue shaped around Farnborough’s rich history as the birthplace of British aviation and the home of pioneering spirit for over a century.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
“Creating impactful moments, building lasting legacies.” emc3, the award-winning experiential events agency specialising in strategic experience design, announces its acquisition of the sustainability consultancy ‘from now’ Expanding Sustainable Expertise With this acquisition, certified B Corporation emc3 is poised to deepen its commitment to sustainability, integrating ‘from now’s’ extensive expertise and sustainability services into its operations.
In today’s dynamic and increasingly volatile educational landscape , colleges and universities are increasingly being depended on to state, restate, and prove their values. Whether in response to global, national, social, and economic issues, leaders in higher education are being looked to for action. They are expected to issue statements, create task forces and committees, invest, divest, hold listening sessions, and more—and to communicate about those actions at a rapid pace.
The Event Supplier and Services Association’s Annual Awards are now open, with 14 individual categories available for those looking to be recognised and celebrated for their contributions to the events industry this year.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Two of the nation’s most esteemed event brands and highly regarded Skiddle partners, JBM Music and LOUDER recently joined forces to throw a drum & bass spectacular the likes of which British dance fans had never previously seen. The post JBM Music & LOUDER make history with Chase & Status in Milton Keynes appeared first on Skiddle Promotion Centre.
Planning an event can be an overwhelming task, and one of the essential aspects that you need to focus on is event registration and ticketing. Whether you’re organizing a music festival, conference, seminar, or fundraiser, knowing how to handle event registration and ticketing is critical to the success of your event. The process can be tedious and complicated, but with the right strategies, it can be a seamless process that ensures attendees have a great experience.
Conferences and association meetings are pivotal for professional development, networking, and knowledge sharing. However, organizing these events is a significant investment in time, money, and resources. To ensure these investments yield the desired outcomes, it’s essential to measure the success and effectiveness of these events. The following article highlights various methods for evaluating the impact of conferences and association meetings at business centers , discussing key perform
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