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“We thought about the guest experience from a family perspective, so what are some things that, as a parent, you would need or like to have that would make the experience go really smoothly?” –Emma Quan, Director-Events, Disney Branded Television Beloved family animation series “Bluey” episodes are about seven minutes long, so when Disney Branded Television released season three’s 28-minute special on Disney+ called “The Sign”—about the energetic Blue Heeler puppy character’s home going up for s
In the heart of Toronto’s vibrant cityscape, amidst the towering skyscrapers and breathtaking views, Negar and Sepehr’s wedding at The Globe and Mail Centre was a spectacular ode to modern elegance and enduring love. Months of meticulous planning led to this opulent extravaganza. Mango Studio’s lens captured the essence of their love as they posed hand in hand, eyes locked in a shared promise of forever.
Specialist full-service marketing agency for the events industry, Patch Marketing, has seen recent team growth, welcoming Alicia Earls into the newly created position of communications director. Alicia joins with over 20 year’s sector experience, having worked in marketing communications, business development and client relationship management roles for the Science Museum Group and White Light.
Thoughtful design aesthetics in new and renovated hotels inspire meaningful meetings The aesthetic of a space does far more than we often realize to determine the mood of the people in the room, how they move through the space and how they interact with each other. Color psychology comes to mind, but even the height of the ceilings, the width of the hallways, the amount of light and so much more, give a space a certain atmosphere.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Skift Take: According to research from the Events Industry Council, exhibitors generate an average of 38 new leads from each event. But it’s not just numbers that matter: The best event technology offers a prized opportunity to gather first-party data, explore sentiment markers beyond surveys, and integrate event insights with CRM and marketing tech to superpower your event strategy going forward.
Events can be a great way to expand brand awareness, educate an audience on a given topic, or even form important connections within your industry. But if you aren’t careful when planning your event, it can also lead to unanticipated environmental harm. According to MeetGreen , the average conference produces 4.17 lbs of waste per attendee, per day (2.56 lbs of which will go to a landfill).
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Events can be a great way to expand brand awareness, educate an audience on a given topic, or even form important connections within your industry. But if you aren’t careful when planning your event, it can also lead to unanticipated environmental harm. According to MeetGreen , the average conference produces 4.17 lbs of waste per attendee, per day (2.56 lbs of which will go to a landfill).
Skift Take: With fewer association meetings overall, the latest ICCA report reveals which destinations are gaining or losing market share in this competitive landscape.
Events can be a great way to expand brand awareness, educate an audience on a given topic, or even form important connections within your industry. But if you aren’t careful when planning your event, it can also lead to unanticipated environmental harm. According to MeetGreen , the average conference produces 4.17 lbs of waste per attendee, per day (2.56 lbs of which will go to a landfill).
Tell us about your background experience and how you became a Liquid Chef? When I left school, I actually went to university to study Music Technology & Electronic Engineering, but I didn’t overly love it and also needed a part time job to fund my student lifestyle. As a result, I started working at a taproom and venue owned by London Fields Brewery, which centrally focused on really good craft beers.
Aaron Wolowiec likes to live his life by the phrase, “No day but today.” In the Broadway musical “Rent” the phrase is repeated again and again to emphasize that we have no idea if we will see tomorrow—so take advantage of the opportunities that are available right here, right now. “Especially when it comes to events, there are a million reasons why we could put off the implementation of a new process or technology, or the rollout of a new attendee experience…but who’s to say the next event will
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
A national poster campaign from Bakers Basco, with support from the Association of Independent Festivals (AIF) has driven a 24% boost in recoveries of reusable plastic bread baskets and dolly equipment from festivals and events across the UK.
Organising events can be a lucrative opportunity if you know how to monetise them correctly. In this guide, you will learn the best strategies to monetise events and maximise your profits. We will explore different methods and offer practical tips for designing successful events. Strategies to Monetise Events Monetising events involves much more than simply charging for admission.
UK Music is urging party leaders to put music at the heart of their general election plans with a commitment to develop a “world-leading music strategy” to support jobs and growth.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
NEC Group, the UK’s leading live events business, announces that Rachael Maguire has joined the team as Head of Events for Conventions. Rachael is responsible for the running of our events across ICC Birmingham, Vox Conference Venue and NEC Conference Suites (capacities between 1 – 720).
Creating an effective host committee for a non-profit organization’s annual gala involves strategic selection, clear expectations, and leveraging the influence and networks of committee members. Here are some best practices to guide this process: Define the Purpose and Role of the Host Committee – Purpose: Clarify that the host committee’s main role is to support the event’s success by leveraging their networks, raising funds, and increasing attendance. – Responsibi
Apple Podcasts Spotify RSS Feed Show Notes Amber introduces the episode’s focus on different pricing strategies and common pricing pitfalls for wedding planners. Emphasizes the importance of appropriate pricing for the sustainability of the business and to ensure profitability. Episode Overview: Discussion on the necessity of making a profit to prevent burnout and sustain the business.
Association committees play a crucial role in the functioning and success of an organization. They can be structured to focus on various aspects of the organization’s operations, member services, and strategic goals. Common types of association committees include executive, finance, awards, chapters, etc. Engaging association members to volunteer for committees can be challenging but is essential for the vitality and success of any organization.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
There’s a lot of different systems available for training providers, and a lot of jargon and acronyms associated with different platforms. If you’re looking at some options you might be somewhat confused about what each type of system delivers, the features it contains and what type of platform you need for your training business. In this guide, we take a look at two of these platforms: course management systems and learning management systems, mainly: The definitions of both and their key featu
New research confirms that many workers feel lonely and crave personal interaction with colleagues. In-person meetings can be a central part of the solution—and executed in new ways. The prevalence of hybrid work arrangements is making in-person employee meetings an increasingly important tool for productivity as well as employee satisfaction and well-being, and recent research backs this up.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
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