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FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover basketball bodegas, early retirement communities and dairy deprogramming zones. OATLY TAKES A BIG SWING AT BIG DAIRY WITH A POLITICAL STUNT We love a proper brand trolling moment, and Oatly delivered last month when it showed up at the International Dairy Foods Association’s (IDFA) annual Capitol Hill Ice Cream Party and lobbying event in Washington, D.C., with a political message and free cups of p
With less than six months to go until the festive season kicks off, 30 Euston Square has created a range of exclusive Christmas packages to suit every budget and preference across its event spaces including the Penthouse State Rooms, Rooftop Terrace, the cosy Princes Gate Heritage Room and grand Exhibition Hall. This Christmas, 30 Euston Square is offering a selection of festive packages designed to ensure a fun and memorable celebration whether it’s an intimate private dining experience, extrav
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Hospitality leader Lisa Messina is leaving Las Vegas to take the role of chief sales officer at Visit Orlando. The Smart Women in Meetings Hall of Fame winner held the same title at Las Vegas Convention & Visitors Authority for the last two years and at Caesars Entertainment before that as part of her 30-year meetings and events career. The Cornell University Hotel Administration graduate also had numerous sales leadership roles during 16 years with Hilton Worldwide and was chief marketing o
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Large language models (LLMs) have made significant strides in natural language processing, yet their safety features can sometimes be bypassed with simple prompts like “ignore all previous instructions.” For example, uncovering Twitter “users” that are LLM-powered bots spewing disinformation … …and a hiring hack for job seekers manipulating automated resume scanning … These examples are amusing at best and alarming at worst.
Skift Take: Australia's incredible scenery, boom in state-of-the-art meeting venues and accommodation, and commitment to sustainability have placed it top of mind for incentive trip and association meeting planners.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Skift Take: Australia's incredible scenery, boom in state-of-the-art meeting venues and accommodation, and commitment to sustainability have placed it top of mind for incentive trip and association meeting planners.
What is more transformational for meeting professionals than flying car pods, underwater hotels, convention centers with aeroponic F&B programs and laser beams? Insight. That is why we cornered Cvent Senior Vice President of Sales Brian Ludwig at Cvent Connect in San Antonio to ask what he saw as the future of event technology—and what meeting profs can do now to prepare for it.
Skift Take: From thoughtful, low-budget options to sophisticated, high-budget gifts, the key is to select items that resonate with your speakers' preferences and enhance their experience.
ICC Belfast has taken centre-stage at an international summit in Costa Rica, aimed at shaping the future of the global conventions industry. Representing ICC Belfast, Ciara Davidson took part in the International Association of Convention Centres (AIPC) Future Shapers Programme.
Do you know that about 98% of your visitors land on your registration page but don’t finish their order? That is correct, your […] The post How to recover your event abandoned carts and increase your ticketing sales appeared first on Oveit.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
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Meghan Ely, OFD Consulting If you’re a planner with a lofty to-do list, jam-packed wedding weekends, and limited time for much else — rest assured, you’re not alone. Public relations, in particular, can seem like a time-consuming process that often finds its way to the back burner. In reality, PR can be the key to unlocking increased brand awareness and more revenue (!
Unlock the full potential of your events and propel your organization forward by harnessing the power of optimized event technology solutions. Discover the strategies and actionable insights to revolutionize your tech operations, enhance efficiency, and ensure every event is a resounding success. Download How to Get the Most Mileage Out of Your Event Tech Stack.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Summer – or, let’s face it, the British version – has arrived. That means two things: a game of Russian roulette, where the lethal weapon is replaced with unpredictable weather patterns and a series of knockout festivals up and down the country, which is perhaps a little bit more fun. We don’t do many things well in Britain at present, but one thing we do know how to do well?
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