Conferences that Work
JULY 15, 2024
Large language models (LLMs) have made significant strides in natural language processing, yet their safety features can sometimes be bypassed with simple prompts like “ignore all previous instructions.” For example, uncovering Twitter “users” that are LLM-powered bots spewing disinformation … …and a hiring hack for job seekers manipulating automated resume scanning … These examples are amusing at best and alarming at worst.
EventMB
JULY 15, 2024
Skift Take: Australia's incredible scenery, boom in state-of-the-art meeting venues and accommodation, and commitment to sustainability have placed it top of mind for incentive trip and association meeting planners.
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Prestige Events Magazine
JULY 15, 2024
With less than six months to go until the festive season kicks off, 30 Euston Square has created a range of exclusive Christmas packages to suit every budget and preference across its event spaces including the Penthouse State Rooms, Rooftop Terrace, the cosy Princes Gate Heritage Room and grand Exhibition Hall. This Christmas, 30 Euston Square is offering a selection of festive packages designed to ensure a fun and memorable celebration whether it’s an intimate private dining experience, extrav
EventMB
JULY 15, 2024
Skift Take: From thoughtful, low-budget options to sophisticated, high-budget gifts, the key is to select items that resonate with your speakers' preferences and enhance their experience.
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Event Marketer
JULY 15, 2024
A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in. From an enticing invitation into the brand space to bridging the past-present-future continuum to full immersion, tunnels are a key part of creating a staged experience, tak
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Marketer
JULY 15, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover basketball bodegas, early retirement communities and dairy deprogramming zones. OATLY TAKES A BIG SWING AT BIG DAIRY WITH A POLITICAL STUNT We love a proper brand trolling moment, and Oatly delivered last month when it showed up at the International Dairy Foods Association’s (IDFA) annual Capitol Hill Ice Cream Party and lobbying event in Washington, D.C., with a political message and free cups of p
Event Industry News
JULY 15, 2024
ICC Belfast has taken centre-stage at an international summit in Costa Rica, aimed at shaping the future of the global conventions industry. Representing ICC Belfast, Ciara Davidson took part in the International Association of Convention Centres (AIPC) Future Shapers Programme.
Smart Meetings
JULY 15, 2024
Hospitality leader Lisa Messina is leaving Las Vegas to take the role of chief sales officer at Visit Orlando. The Smart Women in Meetings Hall of Fame winner held the same title at Las Vegas Convention & Visitors Authority for the last two years and at Caesars Entertainment before that as part of her 30-year meetings and events career. The Cornell University Hotel Administration graduate also had numerous sales leadership roles during 16 years with Hilton Worldwide and was chief marketing o
EncoreAPAC
JULY 15, 2024
Radical Innovation: The Age of smart intelligence and technology of the future of Artificial Intelligence in meetings and events In the ever-evolving landscape of the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, a seismic shift is underway. Artificial Intelligence (AI) is no longer a distant concept but a present reality, reshaping how we conceive, plan, and execute events.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Smart Meetings
JULY 15, 2024
What is more transformational for meeting professionals than flying car pods, underwater hotels, convention centers with aeroponic F&B programs and laser beams? Insight. That is why we cornered Cvent Senior Vice President of Sales Brian Ludwig at Cvent Connect in San Antonio to ask what he saw as the future of event technology—and what meeting profs can do now to prepare for it.
The Planner's Lounge
JULY 15, 2024
Meghan Ely, OFD Consulting If you’re a planner with a lofty to-do list, jam-packed wedding weekends, and limited time for much else — rest assured, you’re not alone. Public relations, in particular, can seem like a time-consuming process that often finds its way to the back burner. In reality, PR can be the key to unlocking increased brand awareness and more revenue (!
Stova
JULY 15, 2024
Unlock the full potential of your events and propel your organization forward by harnessing the power of optimized event technology solutions. Discover the strategies and actionable insights to revolutionize your tech operations, enhance efficiency, and ensure every event is a resounding success. Download How to Get the Most Mileage Out of Your Event Tech Stack.
Skiddle
JULY 15, 2024
Summer – or, let’s face it, the British version – has arrived. That means two things: a game of Russian roulette, where the lethal weapon is replaced with unpredictable weather patterns and a series of knockout festivals up and down the country, which is perhaps a little bit more fun. We don’t do many things well in Britain at present, but one thing we do know how to do well?
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Special Events
JULY 15, 2024
How to create an effective, eye-catching table design
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