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Sundays NCAA Womens Basketball National Championship game between UConn and South Carolina drew a sellout crowd of 19,777 at Amalie Arena in Tampa, FL, and 8.5 million viewers , making it the third most-watched womens Division I title game on ESPN platforms. In the days leading up to UConns 12 th national championship win, tens of thousands of fans showed out in downtown Tampa for the weeks Final Four celebrations and events, with many setting record attendance numbers and reaching maximum capac
Thinking about a cruise meeting or incentive but unsure if it aligns with your sustainability goals? Viking is getting ready to launch a game-changing ship that will let your worries set sail. Hoping to give U.K. attendees a taste of one of Americas top thrill-seeking experiences without the long flight? Universal has announced plans for a cant-miss theme park just 35 minutes from London.
For a record fourth time, Tampa, FL, hosted the NCAA Womens Final Four basketball tournament, and fans turned out, hitting the bay from April 3-6 to support their teams and enjoy all of the sporting events and brand activations that led into the big game at Amalie Arena, where UConn clinched the 2025 national title against South Carolina. It was a jam-packed weekend.
Thinking about a cruise meeting or incentive but unsure if it aligns with your sustainability goals? Viking is getting ready to launch a game-changing ship that will let your worries set sail. Hoping to give U.K. attendees a taste of one of Americas top thrill-seeking experiences without the long flight? Universal has announced plans for a cant-miss theme park just 35 minutes from London.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
In light of the recommendation era and the acceleration of AI tools, b-to-b event marketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey. Its an imperative thats coming from the top down.
Four years into an experiment to replace an annual spring event in Washington, D.C. with a collaborative concentration of events organizations all gathering in the same place, Business Events Industry Week (BEIW) has built some popular must-attend features and announced that other pieces will shake off, either going away altogether or moving. The concept, originally billed as an illustration of the “power of purpose,” was a partnership of Destinations International and PCMA.
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Four years into an experiment to replace an annual spring event in Washington, D.C. with a collaborative concentration of events organizations all gathering in the same place, Business Events Industry Week (BEIW) has built some popular must-attend features and announced that other pieces will shake off, either going away altogether or moving. The concept, originally billed as an illustration of the “power of purpose,” was a partnership of Destinations International and PCMA.
I don’t do yoga. I don’t do it alone, at 6 a.m. with strangers and especially in places where I can see my boss in a downward dog position. But at the same time, I like to think that wellness is a key priority for me as a person, and I’m developing deep respect—and connection—with events and venues that find holistic and innovative ways to weave wellness into the overall event experience.
“Wellness doesn’t have to be an elaborate ritual,” says Ashley Brooke James co-founder of TRILUNA, a company that helps organizers, HR teams and marketers build meaningful connections to increase well-being and engagement for groups and events. “Don’t overcomplicate wellness. Look at what you’re already doing in your daily routine and find ways to enhance it,” says James, who will be presenting “Beyond the Booth: Designing Wellness-Driven Experienc
Skift Take: For its 30th Birthday Celebration, Amway's 16,000 delegates will use a total of 32,000 room nights, dine in 50 different restaurants, and visit dozens of local attractions throughout the month of April.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Introduction Easter weekend is one of the busiest times of year for caterers and event planners. With its mix of brunches, family lunches, spring garden parties, and church gatherings , the holiday brings a burst of seasonal demandand a lot of moving pieces. Whether youre managing one large-scale event or juggling multiple smaller ones, success on Easter comes down to planning, pacing, and presentation.
A sneeze could’ve killed Daniel Lewis. That’s what the doctor told him after his near-death experience when he was 21 years old. “I was stabbed multiple times in a petty interaction over lyrics to a song I composed,” Lewis said. “I nearly lost my life.” Lewis recovered. The incident, though, clarified what matters in life, giving him perspective and balance.
Skift Take: As U.S.-Canada tariffs take hold and cross-border meeting attendance dips, one veteran planner is helping associations rethink U.S.-Canada event strategies.
Ten years ago, recognising the narrow horizons of his sales job, Big Event Media founder Vincent Roazzi Jr started exploring New York City through the lens of a new camera, going on to take gig pictures for music events startup Sofar Sounds.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Skift Take: Featuring Nicola Kastner, CEO of Event Leaders Exchange (ELX), and Kevin Hinton, managing director, group travel, at U.S. Travel Association, this weeks Skift Meetings webinar had one overriding theme uncertainty.
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