How Fenty Beauty Engaged 300 Influencers with Drive-Thru Sampling
Event Marketer
OCTOBER 5, 2023
“This product is all about convenience—it’s quick and easy to use, has a match for everyone, and makes your beauty routine that much easier. We wanted editors, influencers and consumers alike to understand that through this activation. We really leaned into that notion and integrated a sense of nostalgia, mixed with surprise and delight. With every element there was a photo op, a brand touchpoint and a learning experience.
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