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“This product is all about convenience—it’s quick and easy to use, has a match for everyone, and makes your beauty routine that much easier. We wanted editors, influencers and consumers alike to understand that through this activation. We really leaned into that notion and integrated a sense of nostalgia, mixed with surprise and delight. With every element there was a photo op, a brand touchpoint and a learning experience.
On this special episode of What One Thing? Smart Meetings Vice President, JT Long, sits down with IMEX Group CEO Carina Bauer to get a sneak peak in what is in store for attendees in Las Vegas on Oct. 17-19. Don’t Miss a Podcast Drop. Listen to Smart Meetigns on Spotify today! Listen on Brought to you by: Listen to more What One Thing? podcasts on smartmeetings.com here.
Skift Take: Meeting planners are facing shorter lead times while also working to meet higher expectations on almost every front. Here are the strategies and tools that will help you source venues as efficiently as possible — without ever missing a beat.
Heike Mahmoud , CMP, was one of the first European meeting professionals to earn the Certified Meting Professional (CMP) designation through the Events Industry Council (EIC) in 2006. Now, she feels inspired as she sees the certification’s global spread. “It is a seal of quality that is immediately understood and is one of the foundations for success in the international meetings industry,” she says.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Skift Take: Cities from around the world demonstrate their commitment to social and environmental change as they compete against each other to top this coveted destination sustainability ranking.
Why might two similar events experience drastically different results? Even if they’re targeting the same audience, covering similar topics, and taking place in the same city, it’s possible that one might flop while the other draws a crowd. It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take not
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Why might two similar events experience drastically different results? Even if they’re targeting the same audience, covering similar topics, and taking place in the same city, it’s possible that one might flop while the other draws a crowd. It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take not
Skift Take: In this video from the Skift Meetings Forum 2023, we hear from Glenn Stress, VP of global B2B events and programs for Marriott International, and Naomi Claire Crellin, founder and CEO of StoryCraft Labs, about how their six guiding principles for experience design in the meetings and events industry can help planners cut through the clutter to design more inclusive, immersive and playful events.
Athena, the iconic Art Deco events venue in Leicester’s vibrant cultural quarter, has conducted new research shedding light on the top priorities of sports event organisers. The research revealed that flexibility is the key priority for sports event organisers, who also place a high value on independent venues and in-house teams. Planners highlighted the importance of flexibility in relation to venue space, service, and event packages.
Skift Take: In this video from the Skift Meetings Forum 2023, we hear from senior vice president of convention sales and strategies at New Orleans & Company, Stephanie Turner, and chief commercial officer of the New Orleans Ernest N. Morial Convention Center, Tim Hemphill, about the role destination marketing organizations (DMOs) have to play in helping event planners meet their sustainability goals.
A Space with no Limitations Spaces & Stories, Broadwick’s event platform, is proud to announce the addition of Deptford Storehouse to their growing list of venues across London. The warehouse, an open-plan, pillar-free space of over 9,000 square metres, has ceilings that reach up to 15m at the central apex, making it one of the largest uninterrupted spaces in London.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Skift Take: AI-powered event technology is here to stay, but planners must embrace it to leverage all its inclusivity and productivity-boosting potential.
From group bookings to private hires, external or virtual events, Dabbers Social Bingo is the venue to book for a memorable festive team social. With incredible live entertainment, top DJs spinning the Christmas hits, charismatic hosts to keep the energy sky-high, tantalising cocktails and mouth watering street food, this is the ultimate holiday extravaganza you can’t miss out on.
Are your meetings attendees deterred by the hassles of air travel? A new survey says yes. In fact, they find it as annoying as a trip to the DMV. The U.S. Travel Association released new research this week that finds that people are avoiding travel because of airport irritations and flight delays. “On average, air travelers are avoiding two trips in the next year due to air travel hassles specifically.
Gilmerton House, a prestigious event venue located in the heart of East Lothian, is thrilled to announce its exclusive partnership with The Edinburgh Catering Company, a renowned culinary and event planning company in Edinburgh. This partnership marks a significant milestone in the world of luxury event experiences, promising unparalleled gastronomy and unforgettable occasions for clients.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
In a rapidly evolving digital landscape, event technology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started. In this article, we’ll delve into the cutting-edge and up-and-coming event technology options that are reshaping the industry and catering to the diverse needs of event plann
After years of "Can you see my screen?" and "Nice to e-meet you," in-person events have made a triumphant return. Attendees and exhibitors are eager for genuine, face-to-face interactions, and event organizers have taken note. Yet, in this era of changing attendee expectations, the same-old approaches simply won’t cut it. With their fingers on the pulse of industry evolution, event organizers understand the need for innovative ways to enhance the on-site attendee experience.
Athena, the iconic Art Deco events venue in Leicester’s vibrant cultural quarter, has conducted new research shedding light on the top priorities of sports event organisers. The research revealed that flexibility is the key priority for sports event organisers, who also place a high value on independent venues and in-house teams.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
We are excited to return to The Showman’s Show once again this year to display some of the latest two-way radio technology and hand portables used by the outdoor events industry near and far.
Did you know that we spend approximately 3 hours a day on our mobile devices and 90% of that time is dedicated to apps? In the world of events, push notifications are more than just a tool ; they are a strategy to capture attendees’ attention. In the latest session of our ‘Did you know?’ series, we explored how you can maximise push notifications within the Eventscase platform.
Award-winning global events agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
organising an event can be a daunting task, whether it’s a small gathering or a large-scale function. to ensure that your event is a success, it’s essential to plan and consider a few important things. in this blog, we’ll discuss some of the key factors to keep in mind when planning an event. define the purpose and objectives: start by identifying the purpose of the event and the goals you want to achieve. this will help you make important decisions such as the venue, budget, a
The Association of Event Organisers (AEO) in association with headline sponsors Aztec Event Services and Whitespace Group, is delighted to announce the launch of the AEO Forums 2024, scheduled to take place at the BDC London on Friday, 26th of January 2024.
L23K is the fundraiser of the year for Contemporary Calgary. This year’s soiree, produced by OneWest Events , hosted 1,200 guests for one jam-packed night in Calgary, Alberta. This year LOOK was a celebration of the beauty and uniqueness of Contemporary Calgary’s gallery. Renee Pittet of One West worked closely with the gallery’s amazing team, CEO David Leinster and L23K Gala chair Kelly Streit to fashion the evening into an ode to the iconic brutalist building in downtown Calgary.
Church House, Westminster, a historic and iconic venue, is proud to announce a continuation in its innovative approach towards combating climate change. In a groundbreaking initiative, Church House has become the first Grade II listed venue to use carbon-absorbing paint, solidifying its commitment to sustainability and environmental stewardship.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Have you ever wondered how businesses keep track of their potential clients? Or how your favorite brand always seems to know when to send you an email about a product you might like? Enter the world of lead management systems. It’s like the smart assistant of the business world, helping companies stay connected to their customers. But the big question is, will it ever dominate our world?
Bristling with content across its two days, the first Event Sustainability Live (ESL), at ExCeL London in November, will see big names taking on the big questions.
The future of technology is endless, and it’s difficult to stay ahead of the curve. Technology will always be with us regardless of how much we try to avoid it. We must learn to adapt to and accept new technology since it provides several advantages that we must capitalize on. Technology innovations will continue to assist in simplifying procedures, increasing productivity, and increasing outcomes.
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