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Celebrations were in full swing last night after an auction of 41 penguin sculptures raised £330,000 for St Richard’s Hospice. The great Waddle of Worcester, a Wild in Art event brought to the city by St Richard’s, captured the hearts of the community and attracted thousands of visitors this summer. With more than 200 guests, the auction sponsored by Hawksmoor Investment Management and hosted by DRPG in their Hartlebury studio complex, was a huge success – with people bidding in the room and onl
Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. • Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. By blending the physical and digital worlds, it allows guests to stay present in their environment while experiencing tech-driven enhancements.
BMA House, one of London’s leading sustainable event venues, will proudly showcase its innovative, eco-friendly practices at the Sustainable Events Show on 31 st October. In recent years, the beautiful Grade-II listed venue in London’s fashionable Bloomsbury district, has emerged as a trailblazer in sustainable event planning and operations. Home to the British Medical Association since 1925, BMA House today offers an exemplary model for venues worldwide.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover germ zones, extreme vending machines and cardmember cafés. FANS SPREAD JOY—AND DROPLETS—IN ‘THE GERM ZONE’ If your post-pandemic brain has already forgotten key stats around how disease spreads—like the fact that shouting can produce up to 100,000 droplets in one minute—you’re not alone.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
More than 1,000 people from across the hospitality industry united this October to Walk for Wellbeing and make a positive difference in support of UK charity Hospitality Action. Marking its fifth and biggest year to date, and launched on World Mental Health Day, Walk for Wellbeing has raised a remarkable £135,000, making it the charity’s largest annual mass participation fundraiser.
Industry Leaders on Best Practices, Emerging Trends and Insights from 2024 You’ll Need in 2025 Oh, it’s officially 2025, people. Well, not technically, of course, but when it comes to strategic event planning… it might as well be February already. Budgeting, planning, pitching. Ideation, reporting, logistics. There’s a helluva lotta conversations going on across the experiential ecosystem as brands, agencies and partners get next year’s events moving today—in hopes that tomorrow’s experien
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Industry Leaders on Best Practices, Emerging Trends and Insights from 2024 You’ll Need in 2025 Oh, it’s officially 2025, people. Well, not technically, of course, but when it comes to strategic event planning… it might as well be February already. Budgeting, planning, pitching. Ideation, reporting, logistics. There’s a helluva lotta conversations going on across the experiential ecosystem as brands, agencies and partners get next year’s events moving today—in hopes that tomorrow’s experien
The Business of Events has announced that its signature Global Policy Forum will take place on 20 th February 2025 at IET London: Savoy Place. The Global Policy Forum, now in its sixth year, will bring together more than 250 senior business events leaders, policymakers, politicians, government officials, media and industry stakeholders to discuss the continued development and implementation of a long-term Policy Agenda for the sector.
Matthew Byrne, Byrne Production Services TOP TECH PRODUCTION TRENDS YOU’RE BETTING ON FOR 2025? For the years leading up to the pandemic the buzz word was always “what’s new and next!” 2024 saw a trend towards “how can I use the existing in new and interesting ways” We are seeing more creative problem solving and flexibility around using existing inventory and technology to create more interesting experiences for audiences.
The Mercure Manchester Piccadilly Hotel is pleased to announce a significant partnership with Invisible Cities Manchester, a social enterprise that empowers individuals who have experienced homelessness by training them to lead unique, personalised walking tours in various UK cities, including Manchester. As the only hotel in the region to form this exclusive sponsorship with Invisible Cities, the Mercure Manchester Piccadilly will provide complimentary accommodation for the social enterprise’s
Bryan Roe, SensoryCo WHAT ARE KEY TECHNOLOGY TRENDS FOR 2025? There are so many exciting technologies to consider. From pure tech like AI that helps create increasingly personalized and adaptive experiences, to the inclusion of tech devices like Wearables, to offering digital ownership through NFTs. But since I am a sensory guy, I am convinced that the technologies that allow you to further engage the senses will also be top of mind.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Skift Take: The meetings industry has always been one where the booze flows freely. But a new generation of non-drinkers is paving an alcohol-free path forward.
Event professionals across Birmingham and the West Midlands are preparing to welcome CHS Birmingham as the industry recognises the impact of Birmingham on the UK, and international, event industry, while celebrating the fourth outing of the show in the city.
Skift Take: The healthcare sector is a lucrative one and global event company Hyve is getting in on the action by acquiring HLTH, a global event company for health innovators.
Header Image: Bertrand Gabioud The Minister for Creative Industries, Arts and Tourism Sir Chris Bryant has vowed that “change is coming” on secondary ticketing during a debate in parliament. The subject was discussed last week in a hearing led by Labour and Co-Operative MP Emma Foody. Ms Foody, MP for Cramlington and Killingworth, explained that the issue “profoundly affects music and sport fans” but “appears to be inadequately addressed by current regulatory frame
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Skift Take: The meetings industry has always been one where the booze flows freely. But a new generation of non-drinkers is paving an alcohol-free path forward.
Imageco Invites You to Learn about Sustainable Stands at Event Sustainability Live For those of you that are attending Event Sustainability Live, creating sustainable change in the event industry will be a priority to you.
Event professionals across Birmingham and the West Midlands are preparing to welcome CHS Birmingham as the industry recognises the impact of Birmingham on the UK, and international, event industry, while celebrating the fourth outing of the show in the city. Strategic Brand Partner, Birmingham and West Midlands Convention Bureau and Founding Partner, ICC Birmingham, have been instrumental in the show’s growth since its inception in 2021, and have seen the event flourish in the region with more n
Envoku a groundbreaking new product pioneered by Live Group is designed to refocus the events industry on audience engagement and inclusion. The product harnesses advanced technology to drive both meaningful connections and enhanced personalisation of experiences. Envoku integrates with Live Group’s proprietary AudienceDNA profiling tool and GDPR complied delegate management platform.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Good news! You’ve exceeded your goal for registered participants at your next event. This is a great indicator that your event marketing strategy is strong and successful. That said, getting people to register is only half the battle. Once you’ve got them, you want to keep them… engaged and excited about your event. Why? Engaging registered participants through well-crafted email campaigns is essential for building anticipation, delivering critical information, and fueling the overall success of
As the leading event systems manufacturer, Aluvision's mission is to inspire and connect partners on their creative journey to design and build modula.
vFairs is an all-in-one event technology platform that helps organizations worldwide host amazing events that their audiences will love. The flexible event technology offers powerful custom features you can use to build epic event experiences including conferences, trade shows, hiring events, internal meetings, and more.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
The potential removal of Business Asset Disposal Relief (BADR) and changes to Capital Gains Tax (CGT) could have a significant impact on the UK events and exhibitions industry, especially in terms of mergers and acquisitions (M&A).
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Jessica Rae, Engage & Resonate ADVICE FOR YOUNGER WOMEN TRYING TO GET AHEAD IN THE INDUSTRY? Never be afraid to ask questions, don’t be afraid to offer your opinion, and never stop learning. The best leader is also a great humble learner. HOW ARE YOU HELPING CLIENTS UPGRADE THEIR EXPERIENCES? Continuously pushing boundaries that our clients may not be entirely comfortable with at first blush, but ultimately lead to success by achieving overwhelmingly positive results.
Central London conference and events venue, The QEII Centre , has announced a spike in life sciences event bookings for the next six months, with 13 national and international conferences taking place by the end of March 2025. Notable events in this sector include the British Society for Heart Failure’s Annual Autumn Meeting, the British Thoracic Society’s Winter Meeting, the UK Biobank’s Winter Scientific Conference, and the Association of Anaesthetists’ Winter Scientific Meeting.
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