Event Marketer
SEPTEMBER 16, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover symphonies of screams, ferry fashionistas and drinking up DRIPS. CRAFT CONCOCTIONS ARE TRENDING AND PEPSI IS POURING The kids and their fancy drinks these days. With Gen Z leading the charge, non-alcoholic craft beverages continue to trend (look no further than dirty soda ), and savvy brands are responding.
Prestige Events Magazine
SEPTEMBER 16, 2024
Arena Racing Company (ARC), the UK’s largest racecourse group, has launched a Christmas Live Lounge at Newcastle Racecourse for the 2024 corporate festive party season. ARC’s new shared party concept promises to revolutionise the traditional Christmas party experience. A New Era of Christmas Parties Christmas Live Lounge will provide a relaxed atmosphere and a unique party vibe, with local bands and DJs for entertainment and Christmas-themed Street food, perfect for those seeking a l
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Conferences that Work
SEPTEMBER 16, 2024
Rereading a 2012 post by Jeff Jarvis , I was struck by the parallels between his take on news organizations’ responsibilities to their platforms and the responsibilities of conferences. Here’s the post in full: Let’s compare Jeff’s points about media platforms’ responsibilities with my views on the responsibilities of conferences.
Prestige Events Magazine
SEPTEMBER 16, 2024
IET Birmingham: Austin Court will host the highly anticipated CHS Birmingham Welcome Reception. The partnership will form a crucial part of the hosted buyer and exhibitor experience for the show, allowing for informal but business-focused networking ahead of the main event the following day. The Welcome Reception has become a mainstay of CHS Birmingham and takes place the evening before the event from 6.30-8.30pm.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
EventMB
SEPTEMBER 16, 2024
Skift Take: Skift Meetings Forum provides a platform for candid, high-level conversations with meetings industry leaders and practical discussions focused on day-to-day challenges among planners.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
EventMB
SEPTEMBER 16, 2024
Skift Take: For the first time in its 97-year history, Freeman is being led by a woman. Janet Dell took the helm on July 1, replacing Bob Priest-Heck who retired. Here are the keys to her success.
Prestige Events Magazine
SEPTEMBER 16, 2024
Comedian and TV star Katherine Ryan will share her inspiring story, talking about how she reached the top of the entertainment industry and the challenges she faced along the way as she addresses WTM London (5th-7th November) on day three of the world’s most influential travel and tourism event. The hugely popular and quick-witted Canadian actor, writer and presenter will speak during a 45-minute fireside chat, “Katherine Ryan on resilience, breaking barriers and her global travel experiences”,
MPI
SEPTEMBER 16, 2024
Get actionable insights with these 21 post-event survey questions. Learn how to engage guests, improve event quality, and boost accessibility for future events!
PCMA Convene
SEPTEMBER 16, 2024
The Great Elephant Migration exhibit is on display in New York City’s Meatpacking District until Oct. 20. (Courtesy BrakeThrough Media) Convene editor in chief captured this elephant being transported to New York City. Recently, I was part of The Great Elephant Migration. Okay, I was stuck in traffic on a Connecticut highway one evening in early September when a herd of life-sized elephant sculptures strapped to a flatbed truck pulled up alongside us.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The Planner's Lounge
SEPTEMBER 16, 2024
Putting together a wedding submission isn’t just about curating a chic gallery and having a romantic writeup; there are so many moving parts that can set apart an okay wedding feature from a stellar one. Abiding by a publication’s rules when crafting your submission is one thing, but let’s discuss some significant “don’ts” that could effectively put your submission and relationships at risk.
Canadian Special Events
SEPTEMBER 16, 2024
In celebration of Upper Canada Mall’s 50th birthday, an exciting Back-to-School Runway event took centre stage at the mall’s vibrant Centre Court, bringing together fashion, community, and nostalgia in a truly unique way. The event, designed by Rebecca Chan Events Inc. , was a nod to five decades of style, featuring the latest back-to-school looks from some of Upper Canada Mall’s most beloved retailers.
Event Industry News
SEPTEMBER 16, 2024
Coldplay appear to be teasing details of some huge stadium shows for summer 2025, with 10 per cent of all band proceeds seemingly set to go to the Music Venue Trust.
PCMA Convene
SEPTEMBER 16, 2024
The decision to experiment with r.World’s reuseable cups was made only about a month before WasteExpo 2024 was scheduled to begin. (Courtesy r.World) The stackable, takeaway-style coffee cups that show organizers introduced last spring at WasteExpo 2024 , the largest waste and recycling trade show and conference in North America, weren’t meant to be thrown away, composted, or recycled.
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Event Industry News
SEPTEMBER 16, 2024
The Association of Event Organisers (AEO) is pleased to announce the appointment of Liz Proctor to the position of data & membership executive. In this role, Liz will be supporting Sarah Scott, the director of events and operations with new membership applications, processing of sponsorship and partnership agreements, event data analysis, member engagement and more.
Exhibitor Magazine
SEPTEMBER 16, 2024
CHARLESTON, SC and DALLAS, TX � EventWorks, the Southeast's premier event rental provider, and Quest Events, the nation's leading drape and scenic ele.
Event Industry News
SEPTEMBER 16, 2024
Nteractive, the global brand experience agency has appointed Olivia Brooks Allan as Chief Client Officer and Maria Tsierkezos as Director of Client Engagement and Growth. These new appointments reflect Nteractive’s commitment to scaling its operations and enhancing the experiences it delivers to clients worldwide.
Exhibitor Magazine
SEPTEMBER 16, 2024
MINNEAPOLIS � NPARALLEL, a leader in experiential marketing, is excited to announce the acquisition of Atomic Props and Effects LTD, an industry pio.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Event Industry News
SEPTEMBER 16, 2024
Stadium Experience is pleased to announce that the 18th annual Stadium Events & Hospitality Awards will be hosted at the American Express Stadium, home of Brighton & Hove Albion Football Club, on Thursday 3rd July 2025.
Exhibitor Magazine
SEPTEMBER 16, 2024
BRUSSELS, BELGIUM � The International Federation of Exhibition and Event Services (IFES) is excited to announce that Gregor Bischkopf has joined.
Special Events
SEPTEMBER 16, 2024
How event pros get out of a creative rut
Exhibitor Magazine
SEPTEMBER 16, 2024
MOKENA, IL � The International Association of Exhibitions and Events� (IAEE), in partnership with the Exhibition Services and Contractors Association.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
PCMA Convene
SEPTEMBER 16, 2024
In the first six months of 2024, an “unprecedented” number of record-breaking temperatures were reported around the world, The Guardian reported. The 20,000-plus attendees who traveled to Las Vegas in July for EVO24, a global event where participants compete in virtual fighting games with names like Mortal Kombat and Street Fighter, arrived in the city during a historic heat wave, days after the temperature reached 120 degrees F.
Exhibitor Magazine
SEPTEMBER 16, 2024
Oak View Group (OVG) announced it has appointed Rebecca Kane Burton as executive vice president of venue management for Oak View Group International,
PCMA Convene
SEPTEMBER 16, 2024
Brian Peterson-Roest, founder of Bees in the D, the group that installed beehives on the green roof of Huntington Place in Detroit, leads part of a sustainability tour for attendees of PCMA’s edUcon 2024 at the venue. Sustainability-focused activities and tours are one way events can “go green,” according to a recent survey. (Whatever Media Group) Global DMC Partners (GDP), a global network of independent destination management companies (DMCs) and specialized event service pro
Exhibitor Magazine
SEPTEMBER 16, 2024
WASHINGTON, DC � The Exhibitions and Conferences Alliance (ECA), the unified advocacy voice of the business events industry, is celebrating National Vot.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
The Castle Group
SEPTEMBER 16, 2024
For the last few years one of the most asked questions of school leaders—from K-12 to higher ed—has also created some of the most difficult challenges. “Where does the school stand on/what does the school think of [insert social/political/cultural/etc. issue here]?” There is no easy answer, and there probably never will be either. Photo by Nathan Dumlao on Unsplash The Dilemma School Leaders Face In some ways, leaders are stuck—they either go too far in addressing an issue or don’t go far enough
Exhibitor Magazine
SEPTEMBER 16, 2024
TAMPA, Florida - Wellness in Travel and Tourism (WITT), an independent organization composed of experts with over 125 years of combined experience at th.
Exhibitor Magazine
SEPTEMBER 16, 2024
PARIS / MONTERREY � UFI, The Global Association of the Exhibition Industry, reports the successful conclusion of the 2024 UFI Americas Conference, w.
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