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“We had many conversations about what IP we were going to have and representation from across all the brands that didn’t feel like a trade show, but really like an experience. That was super important to be thoughtful about so the fans weren’t feeling like they were walking through a commercial.” –Stephen Kipp, EVP-Events and Brand Experiences, Paramount An in-depth look into the experiences and logistics of Paramount Mountain’s expansive footprint and virtual ride With so many brands competing
With so many marketing channels available to your event sponsors, you can no longer assume they will return year after year to exhibit at your event. Providing sponsors and exhibitors with real value requires more than just offering premium booth space. To make sure you get their buy-in again next year, you need to make it easy for them to capitalize on the lead generation opportunities available to them onsite.
Frothy brand logos? Signature flavors? Just plain free coffee? A staple of European trade shows, coffee bars have made strong inroads onto U.S. show floors, much to the delight of the attendees needing that afternoon “hit.” From full-scale cafés to a single-pod machine, it’s also an opportunity for delicious, high-octane engagement. “Coffee is hot right now,” says Tracy Stuckrath, a food & beverage expert and founder of Thrive Meetings and Events.
BlueJeans , a Verizon-owned software company, is sunsetting this year. Now, customers who have been using the video conferencing platform to host online events, conferences, meetings, or live streams, have to find a new way of connecting with virtual audiences. Are you a BlueJeans customer looking for an alternative solution? Losing access to the software you love is no walk in the park, but fortunately, choosing and implementing a new platform is easier than ever with Attendease.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The Basics Name: Mark McEwan Company: McEwan Group Years in Business: 40+ So how’d you get started? I had my first restaurant experience at age 16 working at Mindy’s wine cellar in Buffalo, NY. At that time, I just needed a job and a paycheque so I found an open position. The interesting thing was that I really enjoyed the dynamics of the restaurant as well as the customer buzz and interaction.
The Association of British Professional Conference Organisers (ABPCO) has joined forces with Lime Venue Portfolio and The Imperial War Museum London to produce a live discussion on how legacy is changing the way major events are produced. The event, which will take place 23 rd May, will include a roundtable discussion with input from Sammy Connell, Principle Official (Conferences and Events), and Chris Weavers, National Official (Campaigns and Communications), from NASUWT, The Teachers Union and
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The Association of British Professional Conference Organisers (ABPCO) has joined forces with Lime Venue Portfolio and The Imperial War Museum London to produce a live discussion on how legacy is changing the way major events are produced. The event, which will take place 23 rd May, will include a roundtable discussion with input from Sammy Connell, Principle Official (Conferences and Events), and Chris Weavers, National Official (Campaigns and Communications), from NASUWT, The Teachers Union and
We are excited to kick off our partnership with the Experiential Marketing Measurement Coalition with the first installment in our new quarterly LinkedIn Live series. Join us for important tips and perspectives on how to build a metrics-driven approach to diversity, equity and inclusion in live events. The post Today! LinkedIn Live: A Data-Driven Approach to Improving DEI in Events appeared first on Event Marketer.
The Sheffield Powerlifting Championships recently returned to the city’s historic City Hall, where athletes competed for world records, a coveted title and the largest prize fund in powerlifting history. Having delivered the lighting, audio and video solutions for the inaugural event in 2023, leading audio-visual production supplier SFL – a d&b solutions company, were once again appointed by organisers SBD.
De Vere Grand Connaught Rooms, a Grade II listed venue in Covent Garden, has today unveiled the final phase of its refurbishment, with the completion of works to its grand spaces, which concludes a major investment into the event destination. Whilst still upholding the property’s exceptional Grade II listed features, De Vere Grand Connaught Rooms has had its public areas and many of its meeting and event spaces refreshed, including the iconic Grand Hall.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Once upon a time, mobile event apps were considered a luxury. Today they’re seen as a strategic tool that helps increase engagement and personalization. These apps provide a platform where every update, networking opportunity, or important information is communicated quickly and effectively to your audience. Whether you’re an event organizer looking to improve your attendee experience or an exhibitor hoping to maximize ROI, chances are you are looking for an event app.
Viagogo has reached a settlement with the Fédération Romande des Consommateurs (FRC), Switzerland’s largest consumer protection organisation. The secondary ticketing marketplace, which has its European headquarters in Switzerland, has allocated 100,000 CHF (roughly €105,000 or £90,000) as compensation for the 807 individuals that lodged complaints against Viagogo with the FRC prior to 5 February, 2024.
DALLAS � The International Association of Exhibitions and Events� (IAEE) announced today that Expo! Expo! IAEE's Annual Meeting and Exhibition 2023 has.
Skiddle, the UK’s leading independent ticketing company, has linked up with the Association of Independent Festivals (AIF), becoming a member of the not-for-profit trade body’s ‘Friends of AIF’ programme. The event ticketing platform, based out of the North West of England, has become a go-to for event organising professionals throughout its impressive 23-year history.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
AEG Europe, the industry-leading promoter and owners of iconic venue The O2, has today submitted a planning application to City of Edinburgh Council for an 8,500-capacity arena, marking a significant step towards bringing the greatly-anticipated arena to life in the heart of Edinburgh.
Football fans attending the Carabao Cup Final on Sunday 25 February can expect to see an enhanced Wembley Stadium connected by EE, following a major programme of investment and refurbishment work over the winter period.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Welcome to our “Day in the Life” series! We feature wedding and event planners from around the world with many different levels of experience. If you would like to be featured, download our questionnaire here and email your responses and photos to info@plannerslounge.com. We are excited to feature Leticia Franklin from Houston, TX Name: Leticia Franklin Business Name & Location: Kreations by Tish Party Events and More, Houston, TX Years Working in the Event Industry: 8+ Years Owning You
The Association of British Professional Conference Organisers (ABPCO) has joined forces with Lime Venue Portfolio and The Imperial War Museum London to produce a live discussion on how legacy is changing the way major events are produced.
Meetings and events expert opens up about innovative event execution Angele du Passage Angele du Passage has been a dedicated leader in the hospitality industry for over 30 years. After earning her degree in Hospitality and Tourism Management and becoming an experienced leader in hotel sales, du Passage and two partners made the decision to launch Cypress Planning Group (CPG).
Te Pae Christchurch Convention Centre has been recognised as Toitū net carbonzero certified, reflecting the organisation’s ongoing commitment to leading the industry in world class sustainable operations.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Technology in event management plays a crucial role in the modernisation and efficiency of processes. QR codes for events, in particular, have become an indispensable tool for organisers, allowing for a more agile and secure access management system at venues. What is a QR code in events and how is it used? A QR code (Quick Response Code) is more than just a two-dimensional barcode; it is a gateway to efficiency and interactivity in event organisation.
Event Industry News (EIN), a leading source of information and insights for the events industry, is excited to announce a strategic partnership with the Experiential Marketing Measurement Coalition (EMMC), a non-profit association dedicated to advancing measurement standards, tools, and benchmarks within the event industry.
UV’s highlight reel of unique event spaces takes you to Washington, D.C. Get ready to explore the nation’s capital with host Jill Pheffer and learn about four popular unique spaces that you can book for your next event! Our road tour in D.C. starts at The National Archives Museum – the home to the Bill of Rights, the Declaration of Independence, and the Constitution.
Streampoint, an innovative marketing technology company specializing in events, proudly announces the appointment of Chad Blaise as its new Chief Executive Officer (CEO). With over ten years of unparalleled expertise spearheading event technology ventures for industry giants, Chad Blaise’s illustrious career spans pivotal roles at Microsoft, Event Farm, Bizzabo, and Stova.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Five stylish activation ideas from New York Fashion Week New York Fashion Week (NYFW) is a biannual affair that typically overflows with exclusive runway shows and afterparties. But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception. Whether acting as official NYFW 2024 partners or simply seizing on the event’s hype, a select group of brands brought fresh thinking to the Big Apple.
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