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ION, a TV network known for its crime and justice procedural programming, recently underwent a rebrand, that not only updated its color palette and key art, but also added a slate of women’s sports. What started with broadcasting WNBA games has grown to include the NWSL, accessible to fans without a paywall. To reintroduce ION as a robust entertainment network and continue building its community of sports fans, the brand staged a multipronged campaign that kicked off at Advertising Week New York
Optimism in the business meetings and events sector is high, with average event budgets on the rise, according to the Meetings Industry Association’s (MIA) latest MIA Insights. The latest edition of the association’s quarterly benchmarking report has revealed that almost three quarters (74%) are confident in the future growth and sustainability of the sector – a slight increase on sentiment reported in June.
The New York City Marathon set a new record this year, with more than 55,600 athletes competing in a five-borough race on Nov. 3. In the days leading up to the event, runners and their families stopped by the 2024 TCS New York City Marathon Expo that took place at the Jacob K. Javits Convention Center to pick up their race numbers, get insights on the track and stock up on the latest in gear.
Get involved with local events like Refract Seattle to create unforgettable experiences for your attendees Since its inception, what is now the largest glass arts festival in North America draws visitors to Seattle from all over the world, and the somewhat niche community of glass artists, appreciators and collectors take over the city for an October weekend each year.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Planning a multi-day trade show can feel like a balancing act—there’s a lot to manage, from educational sessions to networking and logistics. But when everything falls into place, it’s incredibly rewarding. The key is to stay organized, keep it fun, and ensure that attendees leave feeling like they gained real value. Here are a few strategies that work wonders for a successful event. 1.
Get involved with local events like Refract Seattle to create unforgettable experiences for your attendees Since its inception, what is now the largest glass arts festival in North America draws visitors to Seattle from all over the world, and the somewhat niche community of glass artists, appreciators and collectors take over the city for an October weekend each year.
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Get involved with local events like Refract Seattle to create unforgettable experiences for your attendees Since its inception, what is now the largest glass arts festival in North America draws visitors to Seattle from all over the world, and the somewhat niche community of glass artists, appreciators and collectors take over the city for an October weekend each year.
As a project coordinator or marketing manager, you’ve likely been tasked with planning company and product events —even though event planning isn’t a core function of your role. Your boss wants improved workflows and better results…but provides little guidance on how to get there. You’re left scratching your head, wondering where to even start.
Financial and insurance industry meeting planners face complex demands. Many plan both internal and customer events, incentive trips and sales meetings. They are tasked with setting the stage for executive planning sessions and bringing together remote teams. The stakes are high, and rules must be followed. To meet these evolving challenges, a record number gathered at the reimagined Sheraton Denver Downtown for the 2024 FICP Annual Conference this week.
Skift Take: Even with the possibility of Clarion Events being sold by its private equity owner Blackstone, the company is still bullish about its acquisitions. Its most recent is Eaton Hall Exhibitions.
BCD Meetings and Events G uide helps make events more sustainable BCD Travel released a sustainability guide for meetings and events earlier this year, offering planners global sustainability trends and best practices. Smart Meetings interviewed Ben Hoeksma, senior director, global program lead, to better understand what the guide provides to planners.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Are you attending Event Tech Live (ETL) in London next week? We spoke to Adam Parry, the man behind the show, to get the scoop. Here are tips on how to get the most out of the show and the highlights we’re most excited about. What the Event Offers Event Tech Live has been the industry’s primary source of education and innovation in all things event technology for over 8 years, and with over 100 exhibitors and 100 sessions, this iteration promises to be one of its best.
Get involved with local events like Refract Seattle to create unforgettable experiences for your attendees Since its inception, what is now the largest glass arts festival in North America draws visitors to Seattle from all over the world, and the somewhat niche community of glass artists, appreciators and collectors take over the city for an October weekend each year.
onboard:earth and Tracsis Events partner to catalyse change in live event sector travel sustainability, 14th November, 2024 The partnership aims to increase the tools and resources that onboard.earth offers by developing innovative technology-based solutions to record and report event-related travel emissions.
Financial and insurance industry meeting planners face complex demands. Many plan both internal and customer events, incentive trips and sales meetings. They are tasked with setting the stage for executive planning sessions and bringing together remote teams. The stakes are high, and rules must be followed. To meet these evolving challenges, a record number gathered at the reimagined Sheraton Denver Downtown for the 2024 FICP Annual Conference this week.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
In a groundbreaking move to support the UK’s grassroots music industry, the government has introduced a policy mandating that each ticket sold at arena or stadium shows will include a financial contribution to support grassroots venues, promoters, and artists. The policy, announced today (14th November), aims to create a sustainable future for smaller venues and the emerging talent they nurture.
Events take a village. By working with Visit Bellevue, the planners for Lenovo Tech World 2024 show the transformative power of partnership. Lenovo Tech World is the global technology company’s annual event, and as events at this level go, it’s an enormous undertaking for the planners organizing it. After the 2023 event in Austin, the planners from Event Strategy Group (ESG) looked towards the Pacific Northwest for the 2024 gathering, “Smarter AI for All.
EventR is the latest App from Soft Pauer, which is set to completely change the way individuals and companies manage their corporate and personal travel and event plans. EventR set out to tackle the issues of coordinating the travel management of F1 teams.
Get involved with local events like Refract Seattle to create unforgettable experiences for your attendees Since its inception, what is now the largest glass arts festival in North America draws visitors to Seattle from all over the world, and the somewhat niche community of glass artists, appreciators and collectors take over the city for an October weekend each year.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
TeamTogs, sustainable branded apparel and merchandise partner for Event Sustainability Live (ESL) have just launcheda completely refreshed website www.team-togs.com which showcases ALL their in-house and on-site event services and provides a showroom window into high-quality branded clothing and merch ranges.
BCD Meetings and Events G uide helps make events more sustainable BCD Travel released a sustainability guide for meetings and events earlier this year, offering planners global sustainability trends and best practices. Smart Meetings interviewed Ben Hoeksma, senior director, global program lead, to better understand what the guide provides to planners.
In a recent webinar, Scott D’Amico, EVP of Sales and Marketing at Logical Operations, joined Andre Brice, North American Regional Manager for Arlo Software, to explore how training businesses can embrace GenAI, and start using it to streamline operations, deliver more personalized learning, and market their courses more effectively. Watch the webinar below, or read on for the key takeaways Scott shared What’s the difference between AI and GenAI?
Financial and insurance industry meeting planners face complex demands. Many plan both internal and customer events, incentive trips and sales meetings. They are tasked with setting the stage for executive planning sessions and bringing together remote teams. The stakes are high, and rules must be followed. To meet these evolving challenges, a record number gathered at the reimagined Sheraton Denver Downtown for the 2024 FICP Annual Conference this week.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Training programs can do more than educate—they can transform an association’s value to its members while driving significant revenue growth. Peggy Zurkan, Manager of Learning & Development at the Winnipeg Construction Association (WCA), is proof of this. Over the past decade, she has built WCA’s training program from scratch, growing it into a major revenue driver with over 150 courses offered annually.
BCD Meetings and Events G uide helps make events more sustainable BCD Travel released a sustainability guide for meetings and events earlier this year, offering planners global sustainability trends and best practices. Smart Meetings interviewed Ben Hoeksma, senior director, global program lead, to better understand what the guide provides to planners.
Get involved with local events like Refract Seattle to create unforgettable experiences for your attendees Since its inception, what is now the largest glass arts festival in North America draws visitors to Seattle from all over the world, and the somewhat niche community of glass artists, appreciators and collectors take over the city for an October weekend each year.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Planning a birthday party for your little one can be a thrilling yet daunting task. With so many options available in a vibrant city like Toronto, it’s easy to feel overwhelmed. Whether you’re looking for an indoor adventure, an outdoor escape, or something completely unique, Toronto has something to offer for every child’s personality and interests.
Get involved with local events like Refract Seattle to create unforgettable experiences for your attendees Since its inception, what is now the largest glass arts festival in North America draws visitors to Seattle from all over the world, and the somewhat niche community of glass artists, appreciators and collectors take over the city for an October weekend each year.
Stova is a leading event management software platform dedicated to enhancing the way event professionals connect at events. At Stova, our clients are more than just a number—they are valued partners with a voice and a seat at the table.
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