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There are more than 4,600 Walmart brick-and-mortar stores spread across the U.S. But in promoting its new fashion collections and convenient online shopping experience, the brand wanted to engage consumers where they are—anywhere—and offer a trendy, luxe and convenient experience. Kicking off the fall fashion season, Walmart in September launched the Walmart Style Tour , which hit more than 40 locations across the country, from New York to L.A. and Chicago to Dallas, with its final stops taking
Hotel Indigo York is set to welcome guests to its immersive festive-themed room for a second year in a row. This enchanting experience aims to spread Christmas cheer while raising much-needed funds for SASH UK, a charity dedicated to preventing youth homelessness. The festive-filled retreat allows guests to enjoy a warm and nostalgic stay, with a blend of traditional and modern elements creating the perfect getaway ahead of the holiday season.
New York Comic Con is a bustling fandom event, but outside the walls of the Javits Center in New York City is a landscape and people not so easily surprised—unless it involves 20 unique “Deadpool” variants galavanting about, that is. Walt Disney Studios Home Entertainment unleashed a street team to promote the “Deadpool & Wolverine” movie, now available on home media, with the Big A$& Bus Tour (you read that right) that rolled around Manhattan featuring the “Deadpool Co
Vine Tree Connections, an award winning hotel representation company, announces partnership with Kenzi Hotels, marking a significant expansion into Morocco. The agreement encompasses five distinctive properties across Morocco’s key destinations, including the Kenzi Menara Palace and Rose Garden in Marrakech, Kenzi Tower and Sidi Maarouf in Casablanca, and Kenzi Solazur in Tangier.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. There’s nothing else like it. Six Surveys in One Report. Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows.
LGH Hotels Management is proud to announce the remarkable success of its largest-ever B2B campaign, Summer Pops. Launched to increase meeting and event bookings across its extensive UK portfolio, the campaign incentivised booking agents with unique prizes, and results have exceeded expectations. Nearly 500 participants took part, with four corporate bookers and agents sharing a total prize pot of £12,000.
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LGH Hotels Management is proud to announce the remarkable success of its largest-ever B2B campaign, Summer Pops. Launched to increase meeting and event bookings across its extensive UK portfolio, the campaign incentivised booking agents with unique prizes, and results have exceeded expectations. Nearly 500 participants took part, with four corporate bookers and agents sharing a total prize pot of £12,000.
For members, associations are a place where members can contribute, grow, and thrive, making them a community to many. Since being a part of a community is largely about being a part of something greater than oneself, building a community where association members gain a sense of belonging and connection is vital. Below are four strategies association volunteer leaders can implement to foster a sense of belonging among their members. 1.
At its Annual General Meeting held yesterday at The Lansdowne Club, leading venue consortium Westminster Venue Collection announced its new, expanded board formation. Barbara Wutte – The Royal Society, resumes the Chair of the Board of Directors position, taking over the mantle from Paul Martins, who remains a board member. Wutte has been integral to the Collection’s board since 2017, helping to drive its vision and portfolio growth, in the roles of Chair, Vice Chair and supporting board member.
As the holiday season approaches, hosting memorable celebrations means more than just creating a festive atmosphere. Prioritizing safety is crucial to ensure every guest has a positive and secure experience. From managing transportation and dealing with intoxicated guests to addressing food allergies and emergency procedures, here’s a robust guide to help event professionals keep safety at the forefront of holiday event planning.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The Association of Event Venues (AEV) is pleased to reveal Full Circle Events & Exhibitions Ltd. and Voyage Control are co-sponsors of the AEV 20th birthday celebration event to be held at The Jam House, Birmingham on Thursday 14 November 2024. Full Circle Events & Exhibitions Ltd.
Skift Take: GES exhibition services, part of Viad, is being sold to Truelink Capital for $535 million. It’s the latest events company getting an injection of private equity cash.
Sheffield could play host to more major events and events that have a greater impact on the city and its residents, if plans are approved to develop a new city-wide events strategy. Sheffield already has an excellent reputation as a city of major events, festivals and conferences.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Corporate holiday parties are a time to celebrate, build connections, and boost team morale. However, as any planner knows, organizing these events can be a complex and stressful process. One of the most critical yet often underestimated elements is staffing the event, whether it’s hosts, emcees, door staff, or event DJs; many companies rely on internal staff or volunteers for these essential roles, which can reduce the quality of the event and add unnecessary pressure.
Collingwood’s latest Media Acquisition Report shows a 17% increase in M&A deals across B2B Information, Media, and Events in the first half of 2024, revealing growing optimism in dealmaking as economic conditions stabilise. As inflation and interest rates have come down, buyers and investors have been returning to M&A.
Selecting the perfect venue for your corporate holiday party is a crucial decision that will set the event’s tone. The venue influences not only the atmosphere but also the logistics, budget, and overall experience for your attendees. Here are some key factors to consider when choosing a location, along with the pros and cons of different types of venues.
Founder and CEO at Eventwise, Chris Carter, and company set out to transform financial management in the sector for ‘greater efficiency and control’. Formerly a promoter in Bristol, Chris wanted to get into accounting. This episode, his first appearance on any sort of podcast, incidentally, serves to normalise that leap.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
As we enter a more health-conscious era, the rise of mocktails and zero-proof alternatives is undeniable. With new brands and unique distillations emerging, the zero-proof market is evolving into a full-fledged industry. Gone are the days of simple de-alcoholized wines and coolers; today, you can find non-alcoholic versions of whisky, tequila, gin, and even bitters, vermouths, and aperitifs.
Corporate holiday events in 2024 are all about pushing the envelope, blending innovation with tradition, and creating experiences that captivate the senses and spark conversation long after the event has ended. From immersive experiences and technology-driven entertainment to personalized, nostalgic touches, event planners across Canada are shaping what’s next for holiday celebrations, and we’ve gathered insights from top professionals to help you craft a standout event.
The LIVE Awards have announced the finalists for their 2024 ceremony. At London’s iconic venue Troxy, on 11th December 2024, the LIVE Awards will celebrate the organisations, teams, and staff that make up our industry. There are 15 awards up for grabs, including The LIVE Green Award, The LIVE Workforce Award, Venue of the Year, and Grassroots Champion.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
As the 2024 holiday season gets underway, corporate events are evolving with innovative food trends that both captivate and engage guests on a deeper level. Across Canada, event professionals are noticing a distinct shift toward more interactive and experiential dining experiences, where the focus extends beyond simply serving food. This year, it’s about turning meals into dynamic, engaging moments that invite guests to be part of the culinary journey.
When it comes to corporate holiday events in 2024, planners are pushing the boundaries of innovation with designs that blend luxurious aesthetics with interactive elements, tech-forward approaches, and a nod to nostalgia. These creative professionals aren’t just setting the stage—they’re building unforgettable experiences that transform event spaces into magical, immersive environments.
The holiday season is a magical time of year, filled with celebrations, gatherings, and parties. Whether it’s a festive office party, an intimate family gathering, or a large community event, the right event venues can make all the difference in creating a memorable holiday experience. For party event planners and venue managers, ensuring the space is equipped with the right amenities to complement the season is essential to the event’s success.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Chef Ariel, the founder of Chef De La Mesa , has a compelling story of resilience and creativity in the culinary world. From the challenges of the COVID-19 pandemic to the success of his innovative catering business, Chef Ariel’s journey is a testament to his passion for food and hospitality. In this interview, he shares his experiences, culinary philosophy, and the balancing act between creativity and business.
When Citi cardmembers gathered for a Jack Harlow performance in Brooklyn, NY, on Oct. 17, it was a grand homecoming of sorts. The occasion marked the revival of the Citi Sound Vault concert platform after a four-year hiatus, served as the hip-hop star’s first live show in over a year and took place at the historic Brooklyn Paramount, which reopened this year after a multimillion dollar renovation.
Themed Photo Booth: Strike a Pose with Holiday-Themed Selfie Stations Themed photo booths elevate any holiday event by offering guests a fun, memorable keepsake. With props like Santa hats, reindeer antlers, or a snowy backdrop, these booths provide a festive and interactive experience that guests can enjoy and share. Custom-built or magically themed setups from companies like Booth Empire and CineBooth allow guests to snap memorable holiday moments, boosting your event’s social reach.
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