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Daiya, a dairy-free cheese foods brand, has put its own spin on FOMO (fear of missing out), introducing consumers to FOMOO (fear of missing out on dairy). And no one missed out more than those who didnt get into Crustbuster, Daiyas retro-inspired pizza rental store at SoHos Upside Pizza on Jan. 24. More than 500 New Yorkers got to sample the brands dairy-free pizzas in a fully themed, VHS-filled pop-up that evoked the same vibes from Friday pizza night of the 90s.
RIBA at 66 Portland Place, the Grade II* listed home of RIBA, will temporarily close from June 2025 as part of a two-year modernisation programme, meaning there is just four months left to host an event in this Art Deco building. For nearly a century, 66 Portland Place has been a landmark of Londons architecture and culture and has hosted major events from high-profile awards ceremonies and product launches to blockbuster films.
In a world often consumed by virality and trends, Tanqueray is sticking to its roots and championing the idea that some thingslike a gin martininever go out of style. The brands Classic or Nothing campaign, which launched last fall, has been the driving force behind a new long-term strategy aimed at demystifying the category and making it more accessible to attract a new generation of gin drinkers.
Skift Take: Many destinations still separate blended travel into distinct categories: Theres business time and leisure time before or after the meeting or event. But in reality, this isnt how meeting attendees view their trips. Visit Atlantic City is making major changes to deliver a more unified experience and challenge the traditional boundaries between work and play.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Valentines Day is right around the corner, and on top of producing special-edition products and offers, from heart-shaped pepperoni pizza kits to cooking classes for romantics, brands are seizing this annual opportunity to encourage consumers to stop and smell the roses (or in the case of LEGO, to build one). Brand love is in the air lets explore how and where.
Winter weddings hold a charm like no other, where the seasons stillness meets the warmth of celebration. Mo and Danielas wedding at The Globe and Mail Centre in Toronto embodied this perfectly, blending the crisp beauty of the season with the intimacy of their love story. Perched high above the city, the venues chic interiors and breathtaking panoramic views of the Toronto skyline created a dramatic yet contemporary setting for their day.
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Winter weddings hold a charm like no other, where the seasons stillness meets the warmth of celebration. Mo and Danielas wedding at The Globe and Mail Centre in Toronto embodied this perfectly, blending the crisp beauty of the season with the intimacy of their love story. Perched high above the city, the venues chic interiors and breathtaking panoramic views of the Toronto skyline created a dramatic yet contemporary setting for their day.
The renowned Unique Venues of London (UVL) collective has unveiled its exciting new visual identity and website. Reflecting the prestige, diversity and inherently individual nature of its member venues, the brands progression also aligns with planners changing needs as the events industry continues to evolve. Founded in 1993, as the ‘Independent Association of Functions Venues’ with 18 members, the consortium was renamed to become Unique Venues of London five years later.
Skift Take: After eight years as president and CEO of Visit Baltimore, Al Hutchinson has decided not to renew his contract when it expires on June 30, the DMO said Thursday.
Building on my July 2024 blog, To Meet or Not to Meet. That is the Question , let’s explore a process your Board can use for a meaningful discussion on this topic. Recently a client talked about their annual conference (or do you mean AGM?) and felt overwhelmed by all the factors to consider to make an informed decision on the future of the meeting.
Gone are the days when weddings, corporate gatherings, and parties wrapped up right after the main course and dessert. The modern event landscape is evolving, and one trend is taking center stagethe midnight snack menu. Whether its a wedding reception that extends into the early hours or a corporate gala with an after-party, guests are looking for a late-night bite to refuel and keep the energy high.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Fund, volunteer and mentor today The meetings industry is undergoing a significant transition in leadership rolesand many organizations are struggling with succession pipelines and training programs to accommodate and upskill a new generation of leaders. The exodus of many tenured professionals coupled with a relatively small(er) Gen X cohort, has led to the accelerated advancement of many Millennials into leadership roles, often before they have had the opportunity to fully develop the necessar
Planning an event might seem easy, but there are many opportunities for missteps. Even a tiny gig might become a nightmare if you dont plan your event expenses correctly. Overspending is a pervasive problem, but fortunately, with careful event budgeting, you can be confident in hosting an engaging event while keeping your bottom line in check. Creating a budget for an event is no easy task.
Attendees danced the night away at the Fast Company Innovation Festival’s opening night party. When Kristin Mooney, senior vice president of events for Inc. and Fast Company, was asked to describe Fast Tracks, part of the Fast Company Innovation Festival program, she likened them to the well-loved childrens book series, Choose Your Own Adventure.
Canadian Special Events (CSE) is excited to announce that CSE Live 2025, taking place April 28-30, 2025, will be hosted at Great Canadian Casino Resort Toronto , Canadas newest and largest casino resort. Attendees will enjoy three days of inspiration, innovation, and industry connections at Canadas most anticipated gathering for event professionals.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Brian Gates, senior vice president of market strategy and GTM at next-generation event platform RainFocus, is James Dicksons guest for the first Event Industry News podcast of 2025.
Not surprisingly, one of the applications of artificial intelligence in events is its potential to achieve differentiation. From improving personalisation to automating logistical processes, this technology is redefining the way events are planned and executed. According to a recent report, the global market for artificial intelligence solutions in events will reach $2.9 billion by 2030.
The winter season provides a unique opportunity to host corporate getaways designed for relaxation and productivity. Winter retreats offer a chance for teams to step away from the hustle and bustle of daily operations and connect in a setting that fosters creativity, collaboration, and rejuvenation. Heres what makes winter retreat centers ideal for corporate events and how they can elevate your team building or planning sessions.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Discover how survey data can transform event planning for exhibitors and attendees. Learn to leverage feedback for better engagement, lead generation, and event success. Dont underestimate its poweroptimize experiences and drive impact with actionable insights! The post Using Survey Data to Elevate Event Planning for Exhibitors and Attendees appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.
Introduction In today’s data-driven product landscape, events and conferences have become essential touchpoints for product managers seeking meaningful connections with their target audience. According to a report by EMI & Mosaic, 84% of event attendees say that they have a more positive opinion about the company, brand, product, or service being promoted after the event. […] The post Unlock the Power of Hosting a Product Session at Events: How to Gather and Leverage Buying Signa
Planning an event might seem easy, but there are many opportunities for missteps. Even a tiny gig might become a nightmare if you dont plan your event expenses correctly. Overspending is a pervasive problem, but fortunately, with careful event budgeting, you can be confident in hosting an engaging event while keeping your bottom line in check. Creating a budget for an event is no easy task.
This content is password protected. To view it please enter your password below: Password: The post Protected: Verity Millican: Verves Rising Star Finalist at the CN Agency Awards first appeared on Verve Live Agency.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Looking to make your virtual training sessions more engaging? In this guide, we cover 11 ways training facilitators are using to make their virtual training more engaging, which you can use to improve your own sessions and the learning outcomes for participants. All of the points we cover come from our recent webinar series with international training expert Tammy Banks, Is your training really meeting the needs of your learners?
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