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In January 2020, Bloomberg Media launched Bloomberg Green, a multiplatform editorial brand focused on climate change news, analysis and solutions, with the first Bloomberg Green event at Davos 2020 and plans to continue incorporating programming into other Bloomberg Live events throughout the year—until they were put on pause due to COVID. The media company has since picked up the momentum, hosting several sustainability-focused programs, including the hybrid Bloomberg Green Summit in New York a
Greengage Solutions, the independent specialist supporting sustainability in business travel, hospitality, meetings and events has had its own sustainability efforts assessed and recognised by achieving B Corp. Becoming a Certified B Corporation marks a significant chapter in Greengage’s journey towards sustainability and reaffirms the company’s commitment to balancing profit with purpose.
“Spicy books” are all over TikTok right now. From creators offering their own recommendations of steamy romance novels to retailers showing off their in-store displays of popular TikTok books, the BookTok community is thriving online and IRL. And Walmart jumped on the trend by launching a “Spicy Summer” campaign to show consumers and BookTok followers that the brand is a go-to destination for the summer’s hottest books.
Cost-effective, accessible and trendy Are you a stateside planner looking for a change of scenery? Canada, our neighbor to the north, packs a hefty offering for event planners looking to entertain and entice guests. Smart Meetings reached out to Laura Pallotta, regional vice president of sales and distribution of Canada Marriott International, who offered up some insights to the latest relevant travel trends for planners looking to sculpt an international experience.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Welcome to Smart Travel, where we’ll be spotlighting the latest can’t-miss travel news, from groundbreaking studies and data to tips on decompressing from your next destination meeting. Want to hear from market experts advising on successful business group planning strategies? We have you covered. Travel tech tools you need in your carry-on? We have just the thing.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Welcome to Smart Travel, where we’ll be spotlighting the latest can’t-miss travel news, from groundbreaking studies and data to tips on decompressing from your next destination meeting. Want to hear from market experts advising on successful business group planning strategies? We have you covered. Travel tech tools you need in your carry-on? We have just the thing.
In today’s fast-paced digital age, creating engaging experiences at events is paramount. Vendors and exhibitors are constantly seeking innovative ways to capture attendee interest and foster meaningful interactions. One powerful strategy to achieve this is through gamification. By incorporating game-like elements into event experiences, organizers can significantly boost vendor interactions and effectively track engagement.
Renowned happiness expert breaks down the science of joy and its real-life applications. At the recent Destinations International 2024 Annual Convention (DIAC24) in Tampa, Florida, opening keynote speaker Arthur Brooks set the tone for an enthusiastic introspection among the attendees that would carry through the rest of the conference and beyond. Don Welsh, CEO of DI, shared with Smart Meetings that bringing in Arthur Brooks was an immense privilege.
Planning a networking event can feel like a high-stakes game. Will your efforts lead to meaningful connections, or will your attendees leave feeling like they’ve wasted their time? The pressure to deliver can be intense, but here’s the good news: crafting a memorable networking event doesn’t have to be a guessing game.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Standing out from the crowd is crucial when planning your event. The latest trend capturing the attention of business owners and event planners everywhere is the use of inflatable trade show booths. In this blog post, we’ll explore everything you need to know about inflatable trade show displays and blowup furniture, from their benefits to the types available and the materials used.
We recently shared the success story of the inaugural Caesars Entertainment Global Wellness Summit and some of the key insights from the education sessions. But meeting planners know better than anyone that so much goes on in advance and behind the scenes to make an event successful. The key is keeping any challenges behind the scenes, which is perhaps more important than ever when holding an event created specifically for 115 meeting professionals.
Freshers Week is a hotly-anticipated day in the calendars of many future university-goers. It’s a chance for wide-eyed, excited students to get a taste of what their chosen city has to offer. For some, it might be the first time they’ve properly experienced nightlife beyond their hometown. For you, the event promoter, it’s an opportunity.
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