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FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover tot-protecting pants, “Gaychella” and pay-what-you-want pizzas. NEWMAN’S OWN IS DELIVERING PIZZA WITH PURPOSE Unless your diet consists of ramen and oatmeal, you’ve likely felt the effects of sky-high food prices in recent months. Enter: Newman’s Own’s Pay What You Want Pizza truck tour.
I have a confession to make. Though I’ve written over a thousand blog posts for this website , to be honest, I’m often writing for myself. Writing for oneself is as old as writing itself. Writers have always written privately. Famous writers like Franz Kafka , Zora Neale Hurston , Edgar Allan Poe , and Emily Dickinson. And countless amateurs like me, writing private journals not for publication.
BMA House, an award-winning, sustainable venue, has announced its latest initiative to support clients understanding of the carbon emissions associated with the events they hold, as they transition to net zero. In collaboration with Planet Mark, BMA House now offers a complimentary carbon calculator tool designed to estimate the emissions associated with holding events at the venue.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The world is your oyster! Destination events add a sprinkle of adventure, bleisure (business + leisure) and sight-seeing wonder to your gathering. They also present unique event marketing opportunities, as a notable city adds extra incentive to attend. The trick is knowing how to choose a city that suits your event and attendees. If Netflix has taught us anything, it’s that more choices don’t mean easier decision-making.
RefTech, the award-winning provider of innovative event registration and scanning solutions, has created a strategic partnership with Realise to propel the company’s expansion throughout the United States. Through this collaboration, RefTech’s cutting edge event registration systems will be readily available across the entire USA and will be supported by Realise’s expert onsite project management.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
RefTech, the award-winning provider of innovative event registration and scanning solutions, has created a strategic partnership with Realise to propel the company’s expansion throughout the United States. Through this collaboration, RefTech’s cutting edge event registration systems will be readily available across the entire USA and will be supported by Realise’s expert onsite project management.
City Spotlight Episode: Longmont, Colorado Featured Guest: Sarah Leonard CEO | Chief Destination Stewardship Officer Visit Longmont Colorado Sarah Leonard has spent over twenty years championing quality visitor experiences, sustainable tourism, and destination management in various natural resource positions in Arizona and Alaska. She has advocated for the conservation of our natural resources while working in fundraising for The Nature Conservancy; promoted wildlife viewing at the Alaska Depa
Word on the Street is pleased to announce that Samantha Parker has joined them as Senior Account Director. Prior to her appointment, she has undertaken senior sales roles in leading venues and agencies with the most recent employment being Head of Sales at Merlin Venues. Rick Perry, Managing Director of Word on the Street said of the appointment, “We are delighted that Samantha has joined the Word on the Street team as we look to build on the success of last year and continue to deliver amazing
The Association of Event Venues (AEV) has welcomed Coventry University as its newest academic associate member. Launched in 2022, the AEV academic associate membership offers education establishments with event management courses a link between venue members and students.
James Davies has joined the Design Museum’s Commercial Hire & Events team as New Business Manager. James will join the 7-strong team and will play an important role in expanding the museum’s reach, securing new business opportunities, and continuing to develop and innovate the venue hire proposition for corporate and private clients. With a background in venue management and marketing and a sound knowledge of the events sector, James has a proven track record in developing innovative corpora
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Nestled in the rugged beauty of the Haldon Hills, Exeter Racecourse stands as a testament to timeless tradition and modern adaptability. Beyond the picturesque scenery lies a venue that caters to both local businesses seeking practicality and national enterprises in pursuit of distinction. Let’s explore what distinguishes Exeter Racecourse.
Destination Emirates Old Trafford has unveiled a range of new event options that blend business with top-tier sports entertainment. The new products focus on the recently launched spaces The Edge and Jimmy’s Bar with the venue also offering exclusive pitch and stage-facing bedrooms for those looking to stay on for unforgettable leisure experiences. This summer, Destination Emirates Old Trafford is once again at the heart of major sporting and music occasions, with international and domestic cric
This year’s National Outdoor Event Association Convention & Awards will be hosted by Emma Britton, presenter, public speaker, event professional and former BBC radio presenter.
London’s most experienced venue caterer, Moving Venue, has revealed the launch of the Moving Venue Catering Academy as it aims to equip aspiring event professionals with the skills, knowledge, and hands-on experience they need to excel in the dynamic events industry. Launching in September 2024 and running for six months, the inaugural Moving Venue Catering Academy will consist of six modules covering venue event catering, sales and marketing, planning, operations, provenance and product and kit
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
In partnership with DeAngelis Entertainment Inc., Cirque Revolution set out to explore and push the boundaries of tech and logistics in live performances for deaf and/or blind audiences. The goal was to produce a 75-minute circus/orchestra hybrid show, “Cirque Orchestra,” that integrated musical instruments and circus apparatuses with maximum accessibility in mind.
· Strata Group adds venue-finding expertise to expand agency services · Trinity acquisition meets client demand for venue search and management Strata, the award-winning brand experience agency, has acquired Trinity Event Solutions, the venue procurement and event management agency. This latest acquisition boosts Strata’s ambitious growth plans, cementing its commitment to providing clients with full-service support and delivery.
On 13 March 2024, the European Parliament approved the EU’s Artificial Intelligence Regulation , a landmark piece of legislation that was promoted during the Spanish Presidency of the Council of the European Union in the second half of 2023 and received broad support in the European Parliament. The Artificial Intelligence law positions Europe as a leader in technological innovation, while ensuring the protection of citizens’ rights, for example by establishing restrictions on the use
Center Parcs Conferences & Events celebrates ten years since the first corporate event took place at its dedicated events venue in Woburn Forest. Over 85,000 delegates have set foot in the forest destination since The Venue first opened its doors to corporate bookings in June 2014. In its first year, Woburn Forest hosted 86 events – rising to a total of 187 events per year (a 117.4% growth) and hitting the 1.5K event mark in 2023.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
in today’s rapidly evolving technological landscape, harnessing artificial intelligence (AI) for event management is revolutionizing the way we experience and orchestrate events. imagine an event where every detail, from planning to execution, is seamlessly integrated, creating an experience that is not only memorable but also extraordinarily efficient.
Foxhills Club & Resort ’s marketing team of two walked away with the Hotel Marketing Association (HMA) ‘Marketing Team of the Year’ win at an exclusive ceremony in London on Tuesday night, hosted by HMA and the Hospitality Professionals Association (HOSPA). Josh Abbott, Marketing Manager, and Katie Remnant, Marketing Coordinator, who together are responsible for marketing for the Surrey resort, were commended for exceeding all targets and expectations in their holistic approach to marketing
BMA House, an award-winning, sustainable venue, has announced its latest initiative to support clients understanding of the carbon emissions associated with the events they hold, as they transition to net zero. In collaboration with Planet Mark, BMA House now offers a complimentary carbon calculator tool designed to estimate the emissions associated with holding events at the venue.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
RIBA at 66 Portland Place hosted Truth Tellers: Sir Harry Evans Investigative Journalism Summit , last month, bringing together over 400 leading figures from media, politics, and activism to discuss the intensifying forces putting truth under threat in the world today. The event was hosted by the legendary media editor Tina Brown CBE, in partnership with Reuters CEO Alessandra Galloni, and Vice Chancellor of Durham University Karen O’Brien.
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