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Big-name hotels in major cities unveil the conference space of your dreams What better destination for a big meeting than a bright, celebrated city? From NYC to Chicago to Vegas, celebrated hotel brands debut expanded meeting space and strategic redesigns to draw conferences of the best and brightest to their all-star cities. City in a Garden Burnham Ballroom, JW Marriott Chicago Centrally located on Chicago’s famous Loop is JW Marriott Chicago , made all the more enticing with the debut of its
Skift Take: Creating authentic and unexpected experiences is a surefire way to maintain attendee engagement, thus making your event much more valuable than a standard day inside a convention center.
Meet In Wales has announced the next evolution of its Sector Strategy campaigns, this time focusing on the destination’s creative industry. The campaigns, which have previously shined a light on the country’s Renewables, Life Sciences, and Compound Semi-Conductor industries, have proved highly effective in linking together Wales’s internal business expertise and its highly successful Ambassador Programme.
Skift Take: Events create 2.5 pounds of landfill-bound waste per person per day. Eliminating things like swag, water bottles, and lanyards can go a long way toward delivering more sustainable events.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
· Effective engagement requires understanding audience behaviour and psychology · Content must be inclusive and diverse in thought · Tech can facilitate engagement but cannot replace human interaction Engaging content works best when it goes beyond demographics, but to achieve that today’s savvy event and marcomms professionals must create content that cuts through the digital noise that so many consumers experience.
Event marketing runs on content, whether videos, photos, audio, or written content. It’s how you share your story and connect with audiences during the event experience. However, generating content takes up a lot of time and energy. Don’t waste your A+ event content just because the attendees have left! Repurposing content is a common strategy in event marketing.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event marketing runs on content, whether videos, photos, audio, or written content. It’s how you share your story and connect with audiences during the event experience. However, generating content takes up a lot of time and energy. Don’t waste your A+ event content just because the attendees have left! Repurposing content is a common strategy in event marketing.
EartH and Village Underground are thrilled to announce a pioneering partnership with Togather, establishing the first exclusive catering collaboration of its kind. This forward-thinking alliance marks a significant milestone in enhancing client experiences by offering an extensive selection of over 1500 catering suppliers EartH and Village Underground, renowned for their client-led approach, have taken a bold step in providing unmatched variety and quality within this partnership.
Destination Emirates Old Trafford has announced that Zoe Arnold, Business Development Manager, has been honoured with the Rising Star award from the WLA (Women Leaders Association), a leadership development consultancy that focuses on female leaders.
In the world of events, efficiency and convenience are paramount. With the advancement of technology, payment systems have evolved, offering options such as cashless or contactless systems. But which is the best option for your event? This article provides an in-depth look at the cashless vs. contactless debate to help you make an informed decision.
Ingenuity, the UK’s leading connector of brands and agencies, today announces its acquisition of award-winning marketing event MAD//FEST for an undisclosed sum. MAD//FEST co-founders Ian Houghton and Dan Brain will now report into Ingenuity CEO and Founder Chris Kemp.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
George P. Johnson (GPJ), the world’s leading strategic experience marketing agency and a member of Project, an employee-owned alliance of creative agencies, announces the hiring of an Executive Director of Sports Activations to lead its sports practice and address the growing desire of brands wanting to dive into the dynamic world of experiential sports marketing.
The Value of Surprising Your Loved Ones Do you love surprises, or do they make you uncomfortable, like receiving roses on special occasions? Regardless of how you feel about them, surprises play a significant role in relationships and important milestones. They are genuine ways to show love and appreciation, creating memorable moments and strengthening bonds.
Event technology consultancy, Event Footprints, has announced the addition of Braindate, the tech platform that allows people to learn from each other and form valuable connections based on topics of interest, to its tech platform portfolio.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Helen Moskovitz was a Lifetime Member of Meeting Professionals International and an icon within the destination management, event planning and hospitality industry.
IBTM World organiser, RX, has announced the international and regional chapter associations: ICCA Asia Pacific, MPI and IAPCO as its supporting partners for the inaugural IBTM Asia Pacific, which will take place from 19 – 20 March 2025. One of the major convention and exhibition facilities in Hong Kong, the AsiaWorld-Expo, has been confirmed as the venue for the spring tradeshow.
A flick through the Skiddle website shows an array of event types. For the nightlife-hungry customer, there is a seemingly never-ending choice when it comes to filling up their weekend. For the promoter, the Skiddle website shows a varied ticketing company that can provide for a range of events. So, today, we’re going to take a look at 10 of the most popular event types listed on the Skiddle website in 2024.
Chantal Sturk-Nadeau, a 25+ year tourism industry leader and former PCMA Board member joins PCMA as Vice President, Spark and PCMA Insights, effective.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Scotland’s biggest music festival will search fans for single-use vapes as part of a push to improve sustainability. TRNSMT will return to Glasgow Green this weekend, with Liam Gallagher, Gerry Cinnamon and Calvin Harris all set to headline.
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