Wed.Jul 10, 2024

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Your Event Is an Environmental Disaster: What Will You Give Up?  

EventMB

Skift Take: Events create 2.5 pounds of landfill-bound waste per person per day. Eliminating things like swag, water bottles, and lanyards can go a long way toward delivering more sustainable events.

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Repurpose your event content and fuel your marketing efforts.

Expo Pass

Event marketing runs on content, whether videos, photos, audio, or written content. It’s how you share your story and connect with audiences during the event experience. However, generating content takes up a lot of time and energy. Don’t waste your A+ event content just because the attendees have left! Repurposing content is a common strategy in event marketing.

Marketing 125
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Tapping Into Unexpected Moments to Elevate Events

EventMB

Skift Take: Creating authentic and unexpected experiences is a surefire way to maintain attendee engagement, thus making your event much more valuable than a standard day inside a convention center.

Tourism 159
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New and Renovated: Big Cities, Big Debuts

Smart Meetings

Big-name hotels in major cities unveil the conference space of your dreams What better destination for a big meeting than a bright, celebrated city? From NYC to Chicago to Vegas, celebrated hotel brands debut expanded meeting space and strategic redesigns to draw conferences of the best and brightest to their all-star cities. City in a Garden Burnham Ballroom, JW Marriott Chicago Centrally located on Chicago’s famous Loop is JW Marriott Chicago , made all the more enticing with the debut of its

2010 98
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Destination Emirates Old Trafford’s Zoe Arnold wins Rising Star Award

Event Industry News

Destination Emirates Old Trafford has announced that Zoe Arnold, Business Development Manager, has been honoured with the Rising Star award from the WLA (Women Leaders Association), a leadership development consultancy that focuses on female leaders.

More Trending

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Ingenuity acquires MAD//FEST

Event Industry News

Ingenuity, the UK’s leading connector of brands and agencies, today announces its acquisition of award-winning marketing event MAD//FEST for an undisclosed sum. MAD//FEST co-founders Ian Houghton and Dan Brain will now report into Ingenuity CEO and Founder Chris Kemp.

2023 64
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Meet In Wales to Underline Creative Expertise

Prestige Events Magazine

Meet In Wales has announced the next evolution of its Sector Strategy campaigns, this time focusing on the destination’s creative industry. The campaigns, which have previously shined a light on the country’s Renewables, Life Sciences, and Compound Semi-Conductor industries, have proved highly effective in linking together Wales’s internal business expertise and its highly successful Ambassador Programme.

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Event Footprints adds Braindate to tech portfolio

Event Industry News

Event technology consultancy, Event Footprints, has announced the addition of Braindate, the tech platform that allows people to learn from each other and form valuable connections based on topics of interest, to its tech platform portfolio.

Tech 64
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Marketers must adopt inclusive and diverse content strategies to speak to the heart of target audiences, Strata event highlights

Prestige Events Magazine

· Effective engagement requires understanding audience behaviour and psychology · Content must be inclusive and diverse in thought · Tech can facilitate engagement but cannot replace human interaction Engaging content works best when it goes beyond demographics, but to achieve that today’s savvy event and marcomms professionals must create content that cuts through the digital noise that so many consumers experience.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Step-by-Step Guide: How to Plan a Surprise Birthday Party

Event Smart

The Value of Surprising Your Loved Ones Do you love surprises, or do they make you uncomfortable, like receiving roses on special occasions? Regardless of how you feel about them, surprises play a significant role in relationships and important milestones. They are genuine ways to show love and appreciation, creating memorable moments and strengthening bonds.

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10 of the Most Popular Event Types Being Listed on Skiddle in 2024

Skiddle

A flick through the Skiddle website shows an array of event types. For the nightlife-hungry customer, there is a seemingly never-ending choice when it comes to filling up their weekend. For the promoter, the Skiddle website shows a varied ticketing company that can provide for a range of events. So, today, we’re going to take a look at 10 of the most popular event types listed on the Skiddle website in 2024.

2024 52
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EartH and Village Underground Announce Exclusive Catering Partnership with Togather

Prestige Events Magazine

EartH and Village Underground are thrilled to announce a pioneering partnership with Togather, establishing the first exclusive catering collaboration of its kind. This forward-thinking alliance marks a significant milestone in enhancing client experiences by offering an extensive selection of over 1500 catering suppliers EartH and Village Underground, renowned for their client-led approach, have taken a bold step in providing unmatched variety and quality within this partnership.

Venues 52
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Professional and caring: Remembering industry icon Helen Moskovitz

MPI

Helen Moskovitz was a Lifetime Member of Meeting Professionals International and an icon within the destination management, event planning and hospitality industry.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Chantal Sturk-Nadeau Joins PCMA to Lead AI and Consulting Initiatives

Exhibitor Magazine

Chantal Sturk-Nadeau, a 25+ year tourism industry leader and former PCMA Board member joins PCMA as Vice President, Spark and PCMA Insights, effective.

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Find Your Event's True Colors

Special Events

Color theory 101 to elevate your events

Events 59
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Experience Marketing Agency George P. Johnson announces hiring of Jenn Houston as Executive Director, Sports Activation

Event Industry News

George P. Johnson (GPJ), the world’s leading strategic experience marketing agency and a member of Project, an employee-owned alliance of creative agencies, announces the hiring of an Executive Director of Sports Activations to lead its sports practice and address the growing desire of brands wanting to dive into the dynamic world of experiential sports marketing.

Sports 64
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Venue and industry association partners announced for inaugural IBTM Asia Pacific

Event Industry News

IBTM World organiser, RX, has announced the international and regional chapter associations: ICCA Asia Pacific, MPI and IAPCO as its supporting partners for the inaugural IBTM Asia Pacific, which will take place from 19 – 20 March 2025. One of the major convention and exhibition facilities in Hong Kong, the AsiaWorld-Expo, has been confirmed as the venue for the spring tradeshow.

2025 64
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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TRNSMT festival fans face ban on single-use vapes

Event Industry News

Scotland’s biggest music festival will search fans for single-use vapes as part of a push to improve sustainability. TRNSMT will return to Glasgow Green this weekend, with Liam Gallagher, Gerry Cinnamon and Calvin Harris all set to headline.