Attendease
MARCH 7, 2024
When you think about promoting your association’s biggest events, what comes to mind? You might think of designing a visually stunning event web page or microsite, creating an engaging email stream that teases exciting event details, partnering with an influencer to give away a pair of event tickets , or sharing videos and photos from your last event on social media.
EventMB
MARCH 7, 2024
Skift Take: Creators are exploring what is possible with AI, and some are going beyond what is acceptable. As consumers look for ways to protect themselves, questioning what is authentic and reliable is a skill everyone needs to rapidly develop.
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Event Marketer
MARCH 7, 2024
Bold colors, indulgent culinary demos and house-sized—and sometimes styled—exhibits were on hand at the 11th annual Design & Construction Week, comprised of the co-located International Builders Show (IBS) and the Kitchen & Bath Industry Show (KBIS), which together brought more than 117,000 attendees and 2,400 exhibitors to the Las Vegas Convention Center Feb. 27-29.
Smart Meetings
MARCH 7, 2024
Event tech native Nick Borelli: AI will remove the drag stuff so you can produce A+ events Nick Borelli, director of marketing for the ethical facial analytics company Zenus Inc., has good news for meeting professionals. AI is not just one more thing they have to learn to do their jobs. “It is actually a tool that will get some of that ‘drag stuff’ out of the way to focus on the things that you really want to do, the reason you got into the events industry in the first place,” he explained at Sm
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Event Marketer
MARCH 7, 2024
International Women’s Day is here, the annual global celebration of social, economic, cultural and political achievements of women. The day was officially recognized by the United Nations in 1977, but since the very first IWD celebration in 1911, it has never been “owned” by any specific group, government, network or company. It’s a day that takes on a life of its own and that’s exactly how it should be, according to supporters —as a “truly ‘inclusive’” movement where “everyone, everywhere can h
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Marketer
MARCH 7, 2024
“Hosting Rush After Dark at a nightclub like Jewel, taking it a little later in the evening to try to draw in that younger audience when we’re thinking about celebrities, influencers and also the type of talent that we leaned into to program that event, that’s an opportunity in a big market like Vegas to create a little bit more cultural relevance for our brand.
Event Industry News
MARCH 7, 2024
Or does it beat with a heart concerned for our world? At BMA House, an insightful discussion ensued of shared experiences and knowledge from the panellists of Event Sustainability Live’s Breakfast Briefing, after a suitably delicious sustainable breakfast of course. Before we dive in, I should clarify what “green hushing” means.
Event Marketer
MARCH 7, 2024
The Design District by GE Appliances, a Haier company, dominated the KBIS showfloor with a 16,000-square-foot experience that showcased drastically different personalities of its brands united by the ideas of future-forward product solutions and unapologetic self-expression. If attendees entered from the GE Profile side, they could take a selfie with a massive smart mixer before walking into futuristic kitchens with shimmering cabinets and AI-powered appliances, as well as get a chance to pet t
Event Industry News
MARCH 7, 2024
CHS Leeds has once again joined forces with Conference Leeds and the Royal Armouries to give visitors to this year’s show an authentic taste of the city, fast becoming one of the UK’s most exciting destinations for conferences and events.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Planning BluePrint
MARCH 7, 2024
As event planners, our success hinges not just on our ability to organize and execute events flawlessly but also on the strength of our professional network and relationships. Networking within the event industry and building lasting connections with vendors and clients are pivotal for growth, innovation, and sustainability in our field. Whether you’re just starting out or looking to expand your network, the following tips will guide you in fostering meaningful connections.
Event Industry News
MARCH 7, 2024
In Q4 2023, the conference and meetings industry continued its upward trajectory, culminating in the highest number of events held in November, according to the latest Events Economy Tracker Report by The Business of Events, which uses data by Venue Performance.
MeetingsNet
MARCH 7, 2024
When meeting professionals gather and commiserate, the perspective and wisdom in the room is priceless. Are you putting yourself out there? After covering the meetings industry for 32 years, one of the few things I know for sure about this business is that nobody would hire me to be a meeting planner. The hyper-granular attention to detail required to negotiate and contract the various parts of an event, and then manage the ever-changing tactical and strategic elements leading up to the opening
Event Industry News
MARCH 7, 2024
The Meetings Industry Association (mia) has reacted to the Chancellor of the Exchequer’s Spring Budget 2024, which was presented in the House of Commons today. The mia’s chief executive, Kerrin MacPhie, said on the following areas: Growth “It is welcome news that the economy is expected to grow by 0.8% this year and 1.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Prestige Events Magazine
MARCH 7, 2024
Nohrlund secures partnership with worldwide leaders in venue management and live event experiences across its UK venue portfolio Nohrlund , the Danish premium premixed and organic cocktail brand, has announced a long term partnership with ASM Global, the world’s leading producer of entertainment experiences, venue management and event strategy. As the ‘Official Draught and Packaged, Bottled, Premixed Ready-to-Drink Cocktail Partner’, Nohrlund’s exquisite range of organic premixed cocktails will
Special Events
MARCH 7, 2024
Freeman’s annual gauge of event participants reveals a few differences between attendees of different generations—but many important similarities too.
Prestige Events Magazine
MARCH 7, 2024
Ushering in a new era, The Principal York hotel is set to become The Milner York, signifying a comprehensive reimagination of the hotel’s brand and positioning for staff and guests. Originally built in 1878 as the Royal Station Hotel, this rebrand comes as a result of RBH Management taking over the management contract of the hotel from IHG in October 2022.
Event Smart
MARCH 7, 2024
All of us are connected by the one thing we all have in common: our shared habitation of Earth. Earth Day is recognized every April 22 and is organized by Earthday.Org. The advocacy of Earth Day is to spread awareness and compel people to action to preserve and protect the planet we live in.
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
SmartMeetings
MARCH 7, 2024
How to warm up the networking reception Let’s face it—sometimes, networking sucks. Picture wandering around a massive trade show. You’ve talked to 10, 18, 34 different people. You’ve just run out of your business cards (oops) and yet when you get back in office post-event, you cannot match faces to the cards you’ve collected. Not to mention, for many people, it’s anxiety-inducing to meet so many people and start conversations!
StraussCA
MARCH 7, 2024
In these uncertain economic times, associations tasked with organizing events encounter significant hurdles. However, here are some practical strategies and three essential tips for building resilience and adaptability. Tip #1: Get Smart with Financial Management Efficient event planning within budget constraints begins with a thorough financial assessment.
Caterease
MARCH 7, 2024
Redefining the Catering IndustryThe catering scene is as dynamic as ever, evolving with the tastes and values of a society that craves unique dining experiences, authenticity, and eco-consciousness. Caterers are stepping up, transforming from mere food preparers to holistic experience creators.
Event Industry News
MARCH 7, 2024
Purity, the award-winning experiential marketing agency known for its strategic experiential campaigns, is thrilled to announce its expansion into the US market. This exciting venture is bolstered by the appointment of Kathi O’Neil as Managing Director, US.
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