Tue.Mar 12, 2024

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10 Delicious Mocktails to Elevate Your Events

EventMB

Skift Take: Here are some flavorful mocktail creations perfect for providing booze-free drink options at event receptions and cocktail parties.

Events 213
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Best Practices for Hosting a Webinar Event

Attendease

Webinars have become an increasingly popular event format for organizations of all sizes. Compared to in-person events, webinars provide a flexible, convenient, and cost-effective way to reach a broader audience. However, hosting a successful webinar that engages your target audience takes thoughtful planning and preparation. Whether you’re hosting your first ever webinar or looking to improve your existing webinar strategy, following these best practices is key to running an event that de

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New York Mansion Opens Its Doors to Meetings and Events

EventMB

Skift Take: This members-only social club has built a thriving business catering to top-tier meetings and events.

Meetings 209
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The Business of Events Publishes Plan of Activity for 2024/5

Prestige Events Magazine

The Business of Events (TBOE), the Think Tank and Advocacy Network for the global events sector, has today published its Plan of Activity for 2024/5. The plan, which begins on 01 April, will see a significantly expanded schedule of work and activity as the next 12 months is set to be a critical year for the global events economy, with several high-profile elections taking place around the world.

2024 105
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Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

Speaker: Alexa Acosta, B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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United by Passion: Female Hospitality Leaders Lift Everyone Up

Smart Meetings

Women’s History Month is a fitting time to look at the leaders in our midst—regardless of their title—and learn from their heroic approach to hospitality innovation. We asked three women at three powerhouse meetings hotels about their approach to bringing everyone along and were impressed by the passion that unites them. Some have worked in hospitality their entire careers, while others found their own routes to their roles.

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How to build a content marketing machine that resonates with customers

Planning Pod

Does your content marketing strategy feel suspiciously like throwing spaghetti at the wall and hoping it sticks? You’re not alone. Creating an effective content strategy to market your events business can take up a massive amount of your valuable time. And it’s easy to get discouraged if you’re too focused on minutiae rather than details that produce tangible results.

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How do we measure DEI for Events?

Event Industry News

In a world where diversity, equity, and inclusion (DEI) are paramount considerations across industries, the events sector is no exception. The Event Marketing Measurement Coalition (EMMC), under the leadership of Dax Callner, the Board President, has taken a pioneering step by delving into the crucial realm of measuring DEI within event spaces.

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Opening Night Party Brings Boot Scootin' Fun to CS+TSE

Special Events

Attendees kicked off their first night of the conference with a "Neon Spur" theme event

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JLL continues tradition of illuminating Comic Relief TV show for another year

Event Industry News

JLL, a key component of the JL-Group, stands as a prominent Technical Production Partner Company nestled in Wallingford, Oxfordshire. Renowned for its team of adept technical experts, creative minds, and adept problem solvers, JLL operates on a global scale across various industry sectors, collaborating with renowned brands in television, live events, film, and exhibitions.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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We’re partnering with BizBash to share insider perspectives on the modern era of event personalization! Don’t miss this opportunity to hear how leading brands are shaping the future of brand experience while exceeding their own high expectations. Register for the webinar now! #WeAreOpusAgency #BeMoved

Opus Agency

Join Us for a Can’t-Miss Webinar!

Events 52
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Playmaker Experiential acquired by OBE Worldwide

Event Industry News

OBE’s acquisition of Playmaker will accelerate Playmaker’s growth and expand the agency’s client offering London-based experiential marketing agency secures significant financial investment within first year of trading Playmaker works with leading global brands including J.P. Morgan, Nike and NFL Sports and entertainment marketing agency Playmaker Experiential has been acquired by global experience-led agency OBE Worldwide.

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event:decision expands team following strong start to 2024

Event Industry News

Laura Robinson joins event:decisions growing team as Head of Sustainable Event Operations from her role as Head of Events and Marketing at the Royal College of Physicians.

2024 59
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Tixel and Bolster explore the ticketing state of play with their first ever UK & Ireland report

Event Industry News

Honest ticket resale marketplace Tixel and entertainment marketing agency Bolster have joined forces to delve into the state of live events and ticketing, with their first-ever UK and Ireland-focused report.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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EventWell expands team by 150%

Event Industry News

The charitable social enterprise, EventWell, has announced a 150% growth in its latest recruitment wave. To support a 400% growth in business and event bookings throughout 2023, EventWell has recruited 13 new EventWell Hosts. The team has been divided into two groups; one for the South and London, and the other for the North.

2023 59
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Diane Lyons of ACCENT New Orleans DMC honored with Entrepreneur Award from Smart Meetings

Event Industry News

ACCENT New Orleans Inc., a DMC Network Company, proudly announces that president and founder Diane Lyons, CMP, DMCP,has been named a recipient of the esteemed 2024 Smart Women in Meetings Award by Smart Meetings.

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InEvent to shine on Stage at Event Tech Live Las Vegas

Event Industry News

InEvent, a leading event management software solutions provider, is proud to announce its sponsorship of a stage at Event Tech Live (ETL) Las Vegas, scheduled for May 1st and 2nd, 2024. This sponsorship underscores InEvent’s commitment to fostering innovation and excellence within the event technology industry.

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From flooding to stampedes: How to mitigate and manage risk at major events

Event Industry News

Written by Michael Gardiner, Special Risks Analyst, Healix The last ten years has seen all manner of major events affected by extreme weather, terrorism, political unrest and poorly managed health and safety, leading to injury and even loss of life.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.