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A drive down Magnolia Lane is special. Lined with dozens of large magnolia trees, the famous 330-yard-long road into Augusta National Golf Club is more than just an entrance; it’s a historic landmark in the golf world that fills players and spectators alike with anticipation and excitement for Masters week. We were lucky enough to experience this drive into the 2024 tournament, held April 8-14 in Augusta, GA, thanks to an invitation from Mercedes-Benz for its Masters Experience.
Stephanie Miller, sustainability concierge, will guide hotel guests to their most sustainable visits Marriott Marquis Washington, DC is one of the District of Columbia’s largest LEED Silver-certified hotels, and true to its green nature, it has rolled out a new sustainability program , right in time for its 10th anniversary. The program is headed by Stephanie Miller , a local expert on zero waste.
Festival season has sprung once again and, per usual, the Coachella Valley Music and Arts Festival is serving as its launchpad. The Indio, CA-based event at the Empire Polo Club, hosted this year April 12-14 and April 19-21, features headlining performances by No Doubt, Lana Del Ray, Tyler, The Creator and Doja Cat; a new blockchain-based scavenger hunt dubbed Coachella Quests; and a new stage that’s home to extended sets.
The word “partnership” gets thrown around a lot in the events world, but when there are too few ballrooms for too many functions being planned, meeting planners and hotel and destination counterparts often find themselves on the losing end of negotiations that could be win-wins. At Showcase during Business Events Industry Week, a diverse group came together to get to the bottom of what the term really means and how to better replicate the collaborative implications.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Pavan Pardasani, Chief Marketing Officer, TAO Hospitality Group The music festival experience today expands well beyond the gates, where offsite VIP parties and hospitality-driven mansion takeovers accommodate a wide array of celebrities and revelers, brands and partners, looking to capitalize on good vibes and experiential. TAO Hospitality Group, with its portfolio of more than 90 food, beverage and nightlife venues, touches more than 20 markets across the globe.
In this episode of “What One Thing,” Smart Meetings interviews Carina Bauer, CEO of IMEX, discussing the upcoming IMEX Frankfurt event. Bauer anticipates growth compared to previous years but notes that it may not reach the scale of IMEX America. Reflecting on innovations from the Las Vegas event, such as video content and immersive experiences, she highlights plans to introduce AI plugins for sessions at the European event.
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In this episode of “What One Thing,” Smart Meetings interviews Carina Bauer, CEO of IMEX, discussing the upcoming IMEX Frankfurt event. Bauer anticipates growth compared to previous years but notes that it may not reach the scale of IMEX America. Reflecting on innovations from the Las Vegas event, such as video content and immersive experiences, she highlights plans to introduce AI plugins for sessions at the European event.
Skift Take: Rich in natural beauty, a proud and vibrant cultural heritage, warm hospitality with unique and luxurious accommodations and venues; Northern Ireland should be on your radar as the next must-visit incentive travel destination.
Live events and communications agency Meet & Potato in collaboration with Butlin’s put on The Greatest Show in Town for Poundland. Meet & Potato brought their creativity, technical production, and audio-visual expertise to Butlin’s, Bognor Regis for Poundland’s annual internal event for 1200+ colleagues that is designed to bring to life the brand strategy ahead of the peak trading season.
Skift Take: It's time to reevaluate the best destinations and properties for your events. Knowing what's new around the world is sure to give you plenty of new ideas.
Exclusive Collection was awarded ‘Most Sustainable Company’ at the headline Campaign Experience Awards last night. Campaign is known as being a definitive resource for marketing and where brands share their best practices. The Campaign Experience Awards celebrate everything live, experiential and face-to-face. Exclusive Collection won ‘Most Sustainable Company’ for its uncompromising stance on ESG and for using its business as a force for good.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
For event professionals seeking to thrive in a dynamic and competitive industry, association participation can unlock many opportunities. Beyond the national and international horizons, our local IAEE (International Association of Exhibitions and Events) and PCMA (Professional Convention Management Association) chapters serve as bustling hubs for networking, professional development, and community strengthening.
The Scottish Event Campus has grown the conference sales team further with the appointments of two new experienced sales talents. Hannah Cochrane joins the corporate team as Sales & Business Development Manager and Makenzie Brown boosts the international association sales effort in the role of Association Sales Manager The announcements underscore the SEC’s continued commitment to its conference business and to investing in outstanding people to support the venue’s conference clients and the
Switching things up occasionally is important, even for event organizers and corporate planners. Whether you work in public, private, or corporate events, changing the scenery can leave event attendees feeling refreshed and inspired. So, if you’re looking for unique event venues that offer something new and exciting, you’ve come to the right place. This guide explores the wonderful world of non-traditional event venues and their endless possibilities.
TRIED AND TRUSTED, RHI STRETCH TENT MANUFACTURERS Transform your outdoor space with RHI Stretch Tents, the trusted leading innovator in standard and custom-designed engineered fabric structures.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Your event relies on numerous registrants to ensure a rich and valuable experience for all. More participants means more networking, a broader distribution of information and of course, more money made or raised for your organization. There are many things you can do to increase your event registration, from clearly defining your event goals to developing a comprehensive marketing plan.
The Meetings Show – the UK’s leading exhibition for the meetings, events, and incentives community – has unveiled an enriching knowledge programme jam-packed with sessions designed to empower event professionals to think, connect, plan and live differently.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Catering is much more than simply serving delicious food. It’s about orchestrating an entire production, from initial inquiry to the last crumb, ensuring that every aspect of the food service experience is impeccable.
The Opus Group, a global experiential agency network, today announces the promotion of Kim Kopetz as its President and CEO. Kopetz brings over 25 years of invaluable experience to this pivotal role and will lead all of The Opus Group’s brands—Opus Agency, MAS, TENCUE, and Verve—and will report directly to the Board of Directors.
In the complex ecosystem of association leadership, the Board of Directors plays a critical role, acting as the brain trust that guides strategic direction and innovation. The infusion of diverse perspectives within the boardroom is not merely beneficial; it’s a strategic imperative that catalyzes growth and adaptability. This blog delves into how diversity acts as a linchpin for the association’s resiliency and success, moving beyond surface-level acknowledgments to uncover the deeper imp
John Regis is global technology adoption manager at London-based publishing/intelligence/exhibition giant Informa. This episode looks at his career path before turning its attention to the now. John details the brief behind the job title, which he helped create, before discussing how systems are used effectively, inside the Informa walls and across its portfolio.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
From our partner Joal McAlister of American Solutions for Business Coming back from the Branded Merchandise Industry’s biggest show of the year, I can’t help but think of all the new exciting products and trends that have been introduced! Along with new products, the industry does a lot of research and mapping of trends for the coming year. Here are the big takeaways for where the branded merchandise industry trends and products are heading.
The Belfry Hotel & Resort is one of the UK’s most recognised meeting, conference and event venues. Located in the Midlands, close to Birmingham city centre, The Belfry offers meeting event spaces of all sizes accommodating upto 920 guests.
Ibiza season is on its way and for clubbers, it’s a time of excitement. After all, what’s better than jetting off to a beautiful island to hear the best DJ’s dance music has to offer? For promoters, it can be a time of learning. Plus, you won’t need to walk up a set of plane steps, either. The major clubs of Ibiza always have their social media output on point, and whether you’re promoting an event in London or Leamington, there is a lot you can learn from them.
Expanding Your Professional Circle Building a robust professional network is a cornerstone of career success. In today’s fast-paced business environment, who you know can be just as important as what you know. At Management Events, we understand the power of connections and the impact they can have on your career trajectory. By attending industry conferences, participating in webinars, and joining professional organizations, you can meet like-minded professionals and industry leaders who c
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
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