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FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London. PORSCHE’S ELECTRIC GARDEN PUTS THE PETAL TO THE METAL The 2024 Met Gala’s “Garden of Time” theme, celebrating the new “Sleeping Beauties: Reawakening Fashion” exhibit, paved the way for some enchanting red-carpet looks and experience design moments at the May 6 affair at New York’s Metropolitan Museum of Art.
De Vere , a collection of historic mansion house estates, distinctive contemporary hotels and event destinations, has been recognised in The Sunday Times Best Places to Work 2024, being acknowledged as one of the happiest places to work in the UK. Laurie Nicol, De Vere’s Co-Chief Executive Officer, commented: “Being recognised by The Sunday Times as one of the best places to work in the UK is something we can all be proud of at De Vere.
If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. The afternoon session featured a “Beyond Booths” session and the “Trends in Experiential Exhibits” panel, as well as peer-to-peer discussions.
Meeting experts weigh the positive aspects of generative AI The introduction of Artificial Intelligence (AI) into the meetings industry has become a certified gamechanger. But how exactly can AI help meeting planners tackle their everyday jobs? Smart Meetings chatted with Amy Kramer, innovation leader for Martiz ; Nick Borelli , an instructor at PCMA Event Leadership Institute and marketing director with Zenus Inc.; and Alex Berube, co-founder of New York City-based Reposite to discuss this tren
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The Eastside Rooms, Birmingham, has launched of a dedicated Agency Charter in response to a significant surge in business enquiries and confirmations. Over the last year, the venue has seen a significant 56% increase in agency enquiries and a 10% growth in confirmations, highlighting the strengthened partnership between The Eastside Rooms and its agency partners.
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The Eastside Rooms, Birmingham, has launched of a dedicated Agency Charter in response to a significant surge in business enquiries and confirmations. Over the last year, the venue has seen a significant 56% increase in agency enquiries and a 10% growth in confirmations, highlighting the strengthened partnership between The Eastside Rooms and its agency partners.
Skift Take: With more than three decades of experience at MGM Resorts International, Timothy Glanzer, CMP, ventured on his own and created Elevated Meeting Solutions, a full-service event management company. The experience he garnered in the world of resorts helps him as an entrepreneur.
Ascot Racecourse has become ECOsmart accredited, making it the first racecourse globally to be awarded this accolade for its sustainability success. ECOsmart, an industry-specific accreditation awarded by Greengage, recognises organisations demonstrating a comprehensive approach to environmental sustainability. Operating within the framework of the Global Sustainable Tourism Council, a thorough assessment of Ascot’s sustainable processes resulted in Silver accreditation.
Toronto, ON - The Metro Toronto Convention Centre (MTCC) is pleased to announce the appointment of Susan Richardson to the role of Vice President of S.
Destination Emirates Old Trafford has unveiled a selection of corporate Christmas party experiences for the 2024 festive season, following an extensive £75million makeover to establish the legendary cricket stadium as a premium, versatile events destination in Manchester. For a night to remember this Christmas, the iconic sporting venue is offering seven shared party nights.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
UK charity Hospitality Action has launched their industrywide 2024 Mental Health & Wellbeing Survey at the start of Mental Health Awareness Week today, Monday 13 May. It’s more than two years since Hospitality Action last ran a sector-wide Wellbeing survey. A lot has happened since then, some things have improved while others have deteriorated.
WASHINGTON, DC - Destination DC (DDC), the official destination marketing organization for Washington, DC, today shared its ongoing commitment to attr.
Destination Emirates Old Trafford has unveiled a selection of corporate Christmas party experiences for the 2024 festive season, following an extensive £75million makeover to establish the legendary cricket stadium as a premium, versatile events destination in Manchester. For a night to remember this Christmas, the iconic sporting venue is offering seven shared party nights.
The Challenge: Event technology that could meet the unique needs of the scientific community The Microscopy Society of America (MSA) “enables the discoveries that positively impact the course of humanity.” With a focus on the full field of microscopy, from biological to materials applications, the society provides a home for microscopists in all fields of study.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
In events since 2012, and in technology for about the same amount of time, Zach Butler is director of Amsterdam-based TNW Events. Launched in 2006, full name The Next Web, TNW is a product of its founders’ interest in the future of tech.
Incorporating learning styles into event education “Learning styles” is a term that refers to how people gather, organize, interpret and draw conclusions about information. By incorporating all learning styles into event education, planners can ensure all attendees go home satisfied they’ve comprehensively understood the content. Visual Images, maps and graphic organizers, like charts and graphs, help visual learners to retain information most easily.
Following the launch of the academic associate membership programme eighteen months ago, the Association of Event Venues (AEV) has, today, revealed the membership has grown to include a further six universities.
While touted as a time-saver, generative A.I. requires some “collaboration” between the user and the technology to generate content that’s unique to the target audience. Most meeting planners have likely discovered the benefits of ChatGPT and other generative-A.I. applications for creating titles and descriptions for event sessions as well as for marketing and other communications aimed at attendees, exhibitors, sponsors, and others.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Ascot Racecourse has become ECOsmart accredited, making it the first racecourse globally to be awarded this accolade for its sustainability success. ECOsmart, an industry-specific accreditation awarded by Greengage, recognises organisations demonstrating a comprehensive approach to environmental sustainability.
The world of event organizing is continuously evolving. Event organizers have used traditional structures made from wood and metal because those materials offer durability and control. Now, a newcomer is offering a lighter and more portable alternative — inflatable arches. Read on to learn about the benefits of using inflatable arches. We’ll also explore their portability and endless design possibilities.
As the Highest Point team were busy putting the final touches to Williamson Park on Friday, the park’s historical Ashton Memorial played host to FHundED Live, the annual tech and innovation conference hosted at the festival. Here, tech enthusiasts gathered in the idyllic building to hear insights from successful founders and CEOs, as well as learn about the latest trends in the tech world and find out how the county of Lancashire is a hub of innovation for the most cutting-edge business i
First Sight Media is not your average production team. With over 30 years’ experience in filming, streaming, and delivering events globally, it’s the relationships we create with our clients that really sets us apart.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
First Sight Media is not your average team of live-streaming experts. With over 30 years’ experience of delivering online and hybrid events globally, it’s the relationships we create with our clients that really sets us apart.
First Sight Media is not your average production company. With over 30 years’ experience in filming, streaming, and delivering events globally, it’s the relationships we create with our clients that really sets us apart.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
When the warmer months roll around, the allure of hosting a summer conference grows. Not only does the season offer brighter, longer days, but it also opens up opportunities for more vibrant and engaging events. If you’re an event planner or a professional looking to host a standout conference this summer or next, you’ve got some fantastic venues to consider.
First Sight Media is not your average video production company. With over 30 years’ experience in filming, streaming, and delivering events globally, it’s the relationships we create with our clients that really sets us apart.
At Arlo, we’re here to make sure your training operations run as efficiently as possible, so you have more time to focus on what matters. Today we’re excited to deliver on this promise with the launch of our all-new Salesforce for Arlo integration. Built from the ground up, Salesforce for Arlo 2.0 brings you instant two-way synchronization, a modern UI built on Lightning, advanced logging, duplication management, and a whole lot more — all designed to give you greater speed and accuracy.
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