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In early 2024, I wrote two long, detailed posts ( 1 , 2 ) that explained why using “facial analysis” technology at events is ethically and legally dubious. Now I’ve learned of strong evidence that the core claim of such technology — that it can reliably measure attendee emotions at events — is seriously flawed. Dr. Lisa Feldman Barrett is a neuroscientist, psychologist, and the Northe astern University Distinguished Professor of Psychology.
A “Bloom” theme permeated this year’s event. For decades, Amway’s annual Founders Council event has served as a landing point to celebrate the achievements of the company’s direct-selling health and beauty independent business owners or “ABOs” from around the globe. As a highly exclusive incentive experience, top distributors have to qualify each year to attend, and so the experience on the ground needs to match the excitement of earning a seat.
In the events industry where the pace can often feel overwhelming, volunteering has emerged as a powerful antidote, offering profound benefits to not only those who are being supported but also to the volunteers themselves. From utilising pedal power to litter picking, with Volunteers’ Week taking place this week (3-9 June), Central Hall Westminster ’s team shines a spotlight on how donating their time has enriched both their own lives as well as their work as busy event professionals.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover “pregnant” street teams, drag conventions and Big Green Keggs. KICK OFF YOUR SUMMER WITH A ‘BIG GREEN KEGG’ STAND We all know grilling and beer go hand-in-hand, so on May 28, just after Memorial Day Weekend wrapped and summer kicked off, Miller Lite teamed up with grill-maker Big Green Egg, which has gained a cult following, to craft the Big Green Kegg and tap into the company’s engaged audience.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Following last week’s confirmation that a UK General Election will take place on 4th July 2024, The Business of Events and The Meetings Show has elected to postpone the London Policy Forum until the Autumn. It had been due to take place on the 19th June 2024. Martin Fullard, director of The Business of Events issued the following statement: “With the UK General Election catching most commentators by surprise, we have elected to postpone the London Policy Forum.
Skift Take: Greg Topalian predicts an industry shake-up in the event industry—think events moving to secondary markets, outdoor venues, new ways to make connections, and fan-focused trade shows. Ready for the revolution?
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Skift Take: Greg Topalian predicts an industry shake-up in the event industry—think events moving to secondary markets, outdoor venues, new ways to make connections, and fan-focused trade shows. Ready for the revolution?
BMA House, a leading conference and events venue located in the heart of London, has unveiled a Detailed Access Guide, developed in collaboration with AccessAble, the UK’s leading provider of detailed disabled access information. This launch marks a significant milestone in BMA House’s commitment to inclusivity and ensuring accessibility for all its delegates.
Skift Take: While many in the events industry have stumbled upon the profession, not Ronny Coombs, exhibits manager of the American Society of Nephrology. She set out on a path with deliberate focus.
Destination Emirates Old Trafford has secured the Hospital and Specialty Optometrists Conference, organised by the Association of Optometrists, a leading UK membership organisation for professionals in the optical sector. More than 300 hospital and specialty optometrists will head to Destination Emirates Old Trafford for a two-day conference, featuring a range of CPD-accredited education and workshops, from 21-22 September 2024.
Ticketmaster, a leading platform for event ticket sales, recently confirmed a significant data breach. The ShinyHunters hacking group claims to have stolen 1.3TB of data from 560 million Ticketmaster users.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Tanya Philyaw, CMP, senior meeting planner for Meeting Professionals International, shares her food-and-beverage planning experiences. Edamame for breakfast, anyone? Lesson learned: Interviewing a meeting planner while her conference is going on around her is practically inviting interruptions. However, it’s also a chance to see the multitasking superpowers planners are known for and to feel some of the event’s behind-the-scenes energy.
Scottish Event Campus (SEC) CEO, Peter Duthie, is to step down from the business at the end of June after 40 years with the SEC. Appointed as Chief Executive in April 2014 and having been with the company since its inception in 1984, Peter has played an integral part in all aspects of its evolution.
Maker Faire Shanghai is one of hundreds of Maker Faires that take place around the globe each year. Dale Dougherty started noticing “all these people doing cool projects” in the early 2000s, he told Convene. “I was just fascinated by them. They were so interested in the work they were doing, their projects.” Leveraging his background in publishing and technical writing, Dougherty launched Make: Magazine to break down “those cool projects” for readers.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Destination Emirates Old Trafford has secured the Hospital and Specialty Optometrists Conference, organised by the Association of Optometrists, a leading UK membership organisation for professionals in the optical sector.
Fostering customer loyalty through events has become a top priority for event organisers. One of the most effective strategies to achieve this goal is through well-organised events. In this article, we will explore how to build client trust and share best practices for creating memorable experiences. Importance of Events for Customer Loyalty In a highly competitive marketplace, companies are constantly seeking innovative ways to differentiate themselves and cultivate customer loyalty through eve
The start-up Native Spaces, founded by Tanya Bencheva-Vigier in 2018, is a rental platform offering over 1,500 exclusive and atypical event venues. Private homes, boats, hidden gardens or museums, it makes available singular venues, often closed to the public.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
BMA House, a leading conference and events venue located in the heart of London, has unveiled a Detailed Access Guide, developed in collaboration with AccessAble, the UK’s leading provider of detailed disabled access information. This launch marks a significant milestone in BMA House’s commitment to inclusivity and ensuring accessibility for all its delegates.
Tecna UK, the leading provider of sustainable exhibition stands has appointed Andrew Hickinbotham as Head of Sales. Hickinbotham most recently served as Sales Director at Human Built for 4 years and is an ESSA board member.
We extend a heartfelt thank you to all the participants of CSE Live 2024, a one-of-a-kind event that showcased the pinnacle of creativity, innovation, and idea-building in the Canadian event community. Hosted at the iconic Evergreen Brick Works and presented by Chair-man Mills, this year’s event was a truly unique gathering of industry professionals, thought leaders, and trailblazing exhibitors, offering an experience that was unparalleled in the Canadian event community.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
The Royal College of Physicians’ award-winning London events venue, RCP London Events, has achieved ECOsmart Gold accreditation, a leading certification recognising outstanding commitment to environmental sustainability.
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