How Hands-on Pop-ups are Demonstrating the Science Behind CPG Products
Event Marketer
JUNE 7, 2024
It’s no secret that consumers are more skeptical and discerning than ever about the types of CPG products they’re willing to use, and pay for. More and more, they’re looking for a peek “under the hood” to understand how products work and the types of ingredients they’re made of. In response, brands like Tide and OGX have been hosting science lab-themed pop-up activations that let attendees delve into the innerworkings of products with hands-on interactives that are typically led by brand special
Let's personalize your content