Event Marketer
JUNE 14, 2024
From Sonic the Hedgehog to monster trucks to museum art, the Licensing Expo showcased the best in IP and brought together more than 12,000 international attendees as well as 5,000 brands to Mandalay Bay Convention Center in Las Vegas, May 21-23. While most of the brand’s footprints are leveraged for meeting space, there’s still plenty of room for creativity in exhibit design.
EventMB
JUNE 14, 2024
Skift Take: Germany is no stranger to hosting large events. Here's a look at what's new when it comes to meetings, events and incentive travel.
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MeetingsNet
JUNE 14, 2024
Favorable hotel deals are appearing for event groups willing to gather in hurricane-prone areas in late 2024 and 2025. How does a “flexible cancellation clause” and 50-percent attrition allowance sound? Just as the 2024 hurricane season began on June 1, a few meetings-focused hotels in South Florida, both on the Atlantic and Gulf coasts, publicized promotions to the group market featuring especially favorable pricing and contract terms for meetings taking place between July and December of 2024
EventMB
JUNE 14, 2024
Skift Take: Cvent swapped Las Vegas for San Antonio for its user conference this year, with 4,000 attendees taking part and generating an estimated $7.1 million in economic impact for the city.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
PCMA Convene
JUNE 14, 2024
According to the latest analysis from the Advertising Specialty Institute, distributor sales of promotional products, including event giveaways, in 2023 set a new record, reaching more than $26 billion in sales. Last year, a Reddit user who was helping to plan for a booth at a conference asked the online academic community on the social website for suggestions on swag.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Industry News
JUNE 14, 2024
AIM Group International, a global leader in conferences, events and communications, is proud to announce the publication of its first Sustainability Report for 2023. This report marks a significant milestone in the company’s commitment to environmental, social, and economic sustainability.
Event Industry News
JUNE 14, 2024
RX is delighted to announced that for the third consecutive year, the company has been recognised in the Best Leadership Teams category in the Comparably Awards. Comparably, a leading workplace culture and brand reputation platform, recognises companies in its quarterly awards based on anonymous feedback and ratings from current employees collected over the previous 12-month period.
Event Smart
JUNE 14, 2024
Donors are essential to the success of any nonprofit organization. Balancing the need to nurture existing donors while attracting new ones can be challenging. This guide offers practical techniques for effective donor relationship management to help maintain smooth operations and strong donor connections.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Event Industry News
JUNE 14, 2024
London brand experience agency, Verve the Live Agency, has hired Sunny Patel as Creative Director GB to support the growing demand of new business into the company.
PCMA Convene
JUNE 14, 2024
Participants in a PCMA Executive Leadership Summit at Convening Leaders 2024 were invited to workshop solutions to challenges facing the events industry, including air travel’s contribution to global CO2 emmissions. I wish we would. I wonder if we could. I worry we won’t. These were the three constructs used by 100 C-suite executives and event team leaders to navigate seven disruption scenarios during “Future-Proofing the Events Industry,” a PCMA Executive Leadership Summit.
Event Industry News
JUNE 14, 2024
Stova stands as the definitive event technology ecosystem, offering end-to-end solutions meticulously designed to adapt to any event, regardless of its size or location.
PCMA Convene
JUNE 14, 2024
Carolina Goradesky (right), PCMA’s former head of global sustainability, and Amanda Simons (white pants), a founder and principal at Honeycomb Strategies, speak to participants of a behind-the-scenes sustainability tour at PCMA Convening Leaders 2024 in January at the San Diego Convention Center. (Whatever Media Group) A behind-the-scenes sustainability tour gave 35 PCMA Convening Leaders 2024 attendees a closer look at many of the San Diego Convention Center’s operations in January, including a
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Event Industry News
JUNE 14, 2024
emc3, best known for its large-scale B2B events for clients such as HP, LinkedIn, Google, Gong, and Rapid7, has expanded its offerings to work with B2C clients.
Unique Venues
JUNE 14, 2024
In Chicago, the House of Blues stands as more than just a venue—it’s a testament to the power of unity, diversity, and inclusivity. Recently voted our Planner’s Choice Award for Inclusive Meetings & Events, the House of Blues Chicago is a haven where the artistry of music, the richness of culture, and the spirit of inclusiveness converge. Beyond its influential status as a renowned live music venue, the House of Blues Chicago is a melting pot of artistic expression, culinary delights, and a
Event Industry News
JUNE 14, 2024
The 23rd VOK DAMS TrendLab once again presented the latest trends for successful marketing strategies. Known for its inspiring impulses from the event industry, this year’s focus was on Artificial Intelligence (AI) in events, coinciding with the 15th anniversary of the VOK DAMS office in Stuttgart, Germany.
Event Industry News
JUNE 14, 2024
The Meetings Industry Association (mia) is set to unveil its new identity at The Meetings Show next week. Attendees visiting the mia pavilion (stand D51) on 19-20 June will be the first to experience the mia’s refreshed identity.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
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