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Sheetz customers were treated to something out of the ordinary on Aug. 23 in Bethel Park, PA, when a tour bus pulled into the convenience store chain’s property and formed the backdrop of a one-hour, pop-up concert featuring up-and-coming country singer-songwriter Ian Munsick. For Munsick, it was a full-circle moment, as his first-ever concert took place in a parking lot.
Experiential marketing agency TRO will be working with BMW and MINI to create interactive and participatory brand experiences for automotive fans at Goodwood Revival 2024. Taking place at the Goodwood Motor Circuit, West Sussex, from 6-8 th September, Goodwood Revival is an immersive celebration of iconic cars and fashion, and the only automotive event to be staged in a period theme.
The summer music festival season is coming to a close, and it was as eventful as ever. In the midst of all the collective Chappell Roan love (H-O-T-T-O-G-O, anyone?) and Usher’s headlining of Essence Fest in celebration of the 20 th anniversary of his “Confessions” album, experiential brands were busy making their festival debuts, leaning into windowless “enclosures” for their activation builds and painting the landscape with bright, bold colors.
Reimagined meeting spaces up and down the West Coast Let’s face it: the West Coast is a big region; but the style you’ll find from sunny SoCal to vibrant Vancouver is unmatched, all along the way. From sun-filled open spaces along the San Diego Bay to elegant wooden-paneled corridors in Vancouver, your meetings will have a direct ticket to a sense of place, whether you meet in beautiful British Columbia, fun-filled Seattle or upscale San Diego.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Skift Take: Mocktails have been getting a bad rap lately because of all that sugar. Here are some creative alternatives for non-drinking attendees, from kombucha kegs to a water sommelier.
How hospitality schools leverage technology and practical training to shape the industry’s future Knowledge is power. From an up-and-coming planner’s perspective, information and on-the-ground experience are the ultimate teaching tools for understanding the expectations of a meeting planner on a mission to develop engaging, enlightening and entertaining moments.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
How hospitality schools leverage technology and practical training to shape the industry’s future Knowledge is power. From an up-and-coming planner’s perspective, information and on-the-ground experience are the ultimate teaching tools for understanding the expectations of a meeting planner on a mission to develop engaging, enlightening and entertaining moments.
Sometimes an association’s email marketing campaigns can become ‘cookie-cutter’ in style when regular communications regarding invoices, membership, and annual events come up. Repeating the same messages over and over. So, how do you keep your email marketing campaigns to members fresh, innovative, and meaningful – even when the content may be the same year-over-year?
Event Industry News is pleased to announce that registration is now officially open for two of the industry’s most anticipated events: Event Tech Live and Event Sustainability Live.
photo: paddy-o-sullivan Addressing the specific risk posed by protesters, activists, and violent individuals at events requires a nuanced and proactive approach. Event organizers must anticipate potential disruptions and have robust strategies in place to ensure attendees’ safety and maintain the event’s integrity. Pre-Event Intelligence Gathering: Risk Assessment: Conduct thorough assessments to identify potential risks associated with the event’s theme, speakers, or location.
In the event industry for more than 20 years, monitor engineer to director of operations at Tramlines, where he’s worked since it started in 2009, and much more besides, Timm Cleasby is a perfect festival season guest.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
A few weeks ago, I met with Sofiya Chorniy , Partnership Manager at Muuse Canada. Sofiya’s passion for sustainability and her purpose were inspiring. We need more of her action-oriented approach in the events industry. Event professionals talk about sustainability but too often don’t act on it. But the reality is that climate change isn’t some far-off threat; it’s here, and it’s impacting us now.
The Association of Event Organisers (AEO) is pleased to announce the appointment of Rachel Swann, chief operating officer of the energy division at dmg events, as its new chair. This decision was made at the recent AEO Board meeting, where Alison Willis, chief executive officer of Easyfairs, was also named vice chair.
If your events are a rainbow, high ticket sales are the pot of gold at the end. And once you open this pot of gold, you’ll see the potential to make your event better. Maybe that’s by moving to a new venue, letting you host more excited eventgoers. Or, it’s securing a better sound system, which can make the sound crisp and the bass weighty, leaving eager dancers longing for more.
On a sun-drenched day, love blossomed amidst the pastoral allure of Brantview Events Pavillion , where Karolina and Paul celebrated their beautiful union! With its sprawling apple trees and picturesque landscapes, this charming venue provided the perfect backdrop for their wedding. The orchard, nestled in the heart of nature, is a haven where beauty meets serenity, offering a unique blend of rustic elegance and timeless romance!
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
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