Thu.Sep 12, 2024

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Hyatt’s New Customer-Centric Approach to Meetings

EventMB

Skift Take: Together by Hyatt takes the hotel company’s commitment to care to another level, helping planners save time on planning and accomplish their goals, like creating more sustainable meetings.

Meetings 141
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Small Conference, Big Thinking: How Quest Software Breathed New Life into its Sales Kickoff

Event Marketer

Nine ways the internal event got a festival-inspired upgrade It was out with the old and in with the new at Quest Software’s 2024 internal sales conference in Anaheim, CA, as the brand overhauled the annual event with a festival-inspired theme designed to support its forward-looking company vision. In that spirit, the event was rebranded as “NXT” and transformed to make all 1,200 attendees feel like they had dodged the traditional hotel venue and landed at SXSW.

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Comfortable, No-Hassle Attire: Planners’ New Wardrobe

EventMB

Skift Take: Both on site and at industry events, comfy, slip-on and wrinkle-free attire is the way to go.

Meetings 121
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Need Freelancers? 5 Ways to Make it Work

MeetingsNet

A new report details the benefits of using freelance planners and event-tech specialists, and the ways to ensure strong performance from them. A trend that the Covid pandemic started—a tidal wave of freelancers across all industries who focus on project work—appears to be a permanent feature throughout the U.S. economy. The proof: More than 35 percent of the U.S. workforce engaged in freelance work in 2023—an increase of 4 million professionals from the year before, according to a study conducte

2023 98
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Field Report: Top 10 Beachy Booth Builds that Made Waves at Surf Expo

Event Marketer

As the Florida heat was raging outside, Surf Expo brought cool, beachy vibes from the watersports and coastal lifestyle industries to Orlando’s Orange County Convention Center (OCCC), Sept. 5-7. More than 6,000 qualified buyers from global retailers explored 650-plus exhibitor booths that showcased products from surf, beach and resort categories, ranging from swimsuits and sportswear to marine plush and souvenir gifts.

Apparel 96

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Surf Expo Exhibit Trends: Brands Roll in with Wood Features, Pony Walls, Live Models

Event Marketer

We were stoked to attend our first Surf Expo, Sept. 5-7 at the Orange County Convention Center in Orlando, and the exhibitor community proved very friendly and welcoming, eager to show off their products and beach-inspired booths. From wetsuits to bucket hats to flip flops, we explored the variety of exhibits that made up the largest and longest-running watersports, beach and resort lifestyle trade show, which is produced twice annually in September and January.

Apparel 90
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RX UK appoints Rosi Viljoen as Head of Visitor Strategy to drive high-value visitor engagement across all events

Event Industry News

Today RX UK announces the appointment of Rosi Viljoen as Head of Visitor Strategy. This newly created role will develop High Value Visitor (HVV) strategies and activations across all of RX UK’s events. Rosi will initially focus on RX Hosted Buyer teams, eventually expanding her efforts to encompass all show portfolios.

Events 64
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Inside AARP’s Rolling Stones Tour Sponsorship: ‘Lightning in a Bottle’

Event Marketer

(Photo Credit: Arturo Olmos for AARP) AARP, which is dedicated to helping people live their best lives as they age, likes to pop up in unexpected places, from New Orleans Jazz Fest to Sturgis Motorcycle Rally to pickleball championships. So when the Rolling Stones approached AARP to sponsor the ’24 Hackney Diamonds North American Tour, which hit 16 cities from April through July, the brand saw an opportunity to satisfy its multigenerational strategy and supersize on surprise and delight.

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The Card Network

Event Industry News

Delegate Name Badges, Event Passes, RFID Wristbands and Lanyards. Custom printed in a range of materials, including Wood and Bamboo, Recycled & Bio PVC or Paperboard. First impressions matter. We deliver high quality Event Name Badges, Passes and RFID wristbands and tokens to events and conferences of all sizes: on time, and to budget.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Communications Strategies for Schools:  Effective Ways to Communicate Change

The Castle Group

In today’s dynamic educational landscape, schools—from k-12 to higher ed—must continually adapt to new challenges and opportunities. Whether introducing changes to the curriculum, altering program offerings, downsizing, or restructuring, one constant remains: effectively communicating is key to navigating transitions as smoothly as possible and avoiding potential issues that often arise with inconsistent or incomplete information.

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Tramlines Festival: The wider benefits

Event Industry News

An outdoor event’s relationship with its local authority ranks high among the elements crucial to success. Following on from Timm Cleasby, director of operations at Tramlines, this episode is about Sheffield City Councillor Richard Williams’ take on the festival.

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Best Practices to Engage New Association Volunteers Leaders

StraussCA

Encouraging association volunteer leaders to donate their time and expertise can significantly benefit the organization and foster a sense of community and shared purpose. Here are the top strategies for motivating and engaging new volunteer leaders to an association. 1. Clearly Communicate the Impact of Their Contributions Volunteers need to understand how their time and expertise contribute to the association’s goals.

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The team behind YOUR team: Interview with Sunbelt Rentals’ Mark Fisher

Event Industry News

‘I’ve worked for Sunbelt Rentals for 27 years and we’ve been involved in some exceptionally high profile events during that time.

Events 69
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Event Lighting: Illuminating Success

SmartMeetings

Mastering lighting for your events And we’re back! Continuing our series, we’ve already looked at the A and V of AV. In this article, we take a look at the “L” of AV—Lighting! Lighting is more than just a necessity for visibility on stage or on camera, it’s a powerful tool that can transform the overall ambiance of a meeting or event, highlight key moments, and enhance the overall experience for attendees.

Events 52
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Case Study: Overcoming Challenges at Loews Atlanta Hotel

Smart Meetings

When crisis strikes a meeting professional’s host city and hotel, it’s comforting to know that—despite the uncertainty that surrounds unexpected events—the hotel in which you’re hosting your event is well prepared to take on the challenge. This is what Loews Atlanta Hotel demonstrated when Sustainable Forestry Initiative Conference (SFI) hosted their event just days after a water main break occurred in downtown Atlanta, and later impacted another water main pipe in midtown Atlanta, just days bef

Hotels 52
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Introducing Session-Based Ticketing

Skiddle

Our Development team have been putting in the hard yards lately, working tirelessly to bring you our latest dynamic feature, Session-Based Ticketing. This fresh addition to the Skiddle Promotion Centre lets you create and sell tickets for events which require attendees to arrive at specific times, such as theatre shows, exhibitions, fairgrounds and scare attractions.

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Cvent expands its field marketing product suite with strategic acquisition of Splash

Event Industry News

Acquisition extends Cvent’s reach into the rapidly growing category of repeatable events trusted by marketers to generate awareness, create demand and grow revenue Cvent, an industry-leading meetings, events, and hospitality technology provider, today announced that it has acquired Splash, an event marketing technology company.

Marketing 111
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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A Wedding Soiree Styled Shoot at the Alderlea

EventSource

When the historic allure of Alderlea intertwines with the allure of modern bridal elegance, unbridled enchantment ensues. Captured exquisitely in these photographs, a captivating wedding soiree styled shoot in Brampton, reveals a seamless blend of past and present. The muses for this dreamlike affair was the striking model Kavin Ketheeswaran, alongside the actress Ogeindiana, embodying the timeless essence of the eternal bride.

Venues 108
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Visit by GES launches learning platform to support customers globally

Event Industry News

Visit by GES has unveiled its latest customer training resource aimed at improving efficiency and supporting clients’ skills development. Visit Academy is a new digital learning platform that allows users 24-hour access to comprehensive learning resources, encouraging them to work more independently and flexibly.