Event Marketer
SEPTEMBER 20, 2024
Combining ice cream and facials seems like an unlikely duo, but Glowbar turned it into a sweet deal for its first activation in Philadelphia. New to the city, Glowbar sought to drive awareness of the brand and the skincare services and facial treatments available at its recently opened locations in Philly’s Rittenhouse Square and Bryn Mawr, PA, with an attention-grabbing pop-up.
Smart Meetings
SEPTEMBER 20, 2024
Ronnie Collins Ronnie Collins, Visit Anaheim Collins is Visit Anaheim ’s new chief sales officer (CSO). Since joining Visit Anaheim in 2023, he has seen numerous successes, including redeploying Visit Anaheim’s meeting sales team to better service local hotels and launching several new programs, including an incentive program for hotels to generate group business.
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PCMA Convene
SEPTEMBER 20, 2024
With Lake Erie as a backdrop, sustainability expert Leor Rotchild shared case studies of sustainable business events held in Canada during the ASAE day trip. Earlier this year, when the team at Destination Canada brainstormed how they could add “oomph” to their brand activation at the 2024 American Society of Association Executives (ASAE) Annual Meeting & Exposition, they had an epiphany: Canada’s Pelee Island is just 20 minutes by air from Cleveland, ASAE’s host city.
Smart Meetings
SEPTEMBER 20, 2024
For the latest in can’t miss travel news, we cover levitating trains, travel market projections, the ultimate flight experience and more. Wondering what your business travel expenses might look like in 2025? Read what the CEO of Global Business Travel Forecast has to say. Dreaming of a 30-minute commute from Los Angeles to San Francisco? We have an update on how that’s inching closer to reality.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Event Industry News
SEPTEMBER 20, 2024
With a background in graphic design, marketing and web development, commercial manager Sam Pearce joined Exhibit 3sixty from the Dovetail Group in 2023. This episode sees Sam talking about Exhibit 3sixty’s development from straight-ahead stand builder when it launched six years ago to delivering a full service for exhibitions.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Event Industry News
SEPTEMBER 20, 2024
The Venues Collection is delighted to announce the promotion of two key members and a restructure of its commercial team, emphasising the company’s commitment to growth and excellence in the conference and events sector. Lisa Morris has been promoted to the role of Commercial Director and will lead the new commercial team.
MeetingsNet
SEPTEMBER 20, 2024
Salesforce’s big meeting brought 45,000 people to San Francisco last week. While organizers make it a high-profile, expertly produced event, here are three low-cost, attention-grabbing ideas from the show that anyone can try. With a national-park campground theme and a focus on artificial intelligence’s uses and benefits, Dreamforce ’24 was a hot ticket, drawing more than 45,000 people to the Moscone Center in San Francisco from September 17 to 19.
Event Industry News
SEPTEMBER 20, 2024
After the annual general meeting (AGM) of the Association of Event Venues (AEV) held at Silverstone International Conference and Exhibition Centre on Monday, September 16, 2024, the AEV has revealed alterations to the board.
Skiddle
SEPTEMBER 20, 2024
Are you all set for Freshers Week? It’s right around the corner. Soon, millions of new students will arrive in the major towns and cities of the UK looking for a Freshers Week to remember before studies begin. Students are looking for a variety of events, from music to comedy, gaming and everything in between. So it’s a fantastic opportunity to gain success and take advantage of a profitable time in the events calendar.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Event Industry News
SEPTEMBER 20, 2024
After a sellout success earlier this year, the Green Events and Innovations Conference returns for its 17th edition – GEI17 – in 2025. The foremost conference for event sustainability will bring together global innovators and sector leaders to share, network, and accelerate environmental and social actions to make impactful changes in events, music, and sport.
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