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FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover ice festivals, true crime spas and Big Rings. THE CAST OF SEVERANCE WORKS OVERTIME WITH A GRAND CENTRAL POP-UP Unless you were living under a rock, you likely saw that Apple TV+ stole headlines last week with a surprise Severance pop-up that teased the series second season and sent fans into a frenzy.
BMA House has revealed its summer party and event offering, providing a creative, inclusive and unusual solution to elevate conferences, corporate events, parties and networking. BMA House, the iconic venue in the heart of Bloomsbury, has unveiled its Summer Food Festival theme for 2025, designed to deliver exceptional experiences for attendees in the centre of London.
On a charming spring day, Alina and Michael celebrated their love story high above the city at Malaparte - Oliver & Bonacini , an elegant rooftop venue with breathtaking views of Torontos skyline. The modern architecture, softened by ethereal floral arrangements and personalized details, created an intimate yet sophisticated atmosphere for their big day.
The event industrys leading information resource on face-to-face marketing,Event Marketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals. The Experiential in Color Mentorship Program will invite BIPOC event professionals to participate in a mentorship program that matches them with event industry leaders for monthly one-on-ones and group conversations (sign up here ).
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The Meetings Show , the UKs leading event that brings together the worlds meetings and events community, has given innovators and industry experts an extra week to submit their game-changing ideas and insights for the 2025 show. Widely acclaimed for its inspirational and innovative knowledge programme, curated in partnership with The Attendee Experience Company (atex), the show is keen for this years lineup to ignite ideas and help shape the future of business meetings and events.
In the world of corporate events, ‘inclusivity’ is a word we often hear but how inclusive are we when it comes to the drink menu? The rise of alcohol-free drinks shows no sign of slowing. Once a small market, its now hit the mainstream. Big names like Peroni, Guinness and Heineken are investing heavily in their 0% options and seeing a huge jump in sales.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
In the world of corporate events, ‘inclusivity’ is a word we often hear but how inclusive are we when it comes to the drink menu? The rise of alcohol-free drinks shows no sign of slowing. Once a small market, its now hit the mainstream. Big names like Peroni, Guinness and Heineken are investing heavily in their 0% options and seeing a huge jump in sales.
Speeding forward together: PPDS creative journey with the eight-time Formula One World Championship winning team continues, with a new, high powered and collaborative partnership that will see Philips Professional Displays developed and integrated across a widening range of Oracle Red Bull Racings operations, including new and exciting areas of the teams campus in Milton Keynes. : PPDS, the exclusive global provider of Philips Professional Displays, is proud to announce a new multi-year contract
Nick Morgan, CEO of We Group, has joined the board of the Night Time Industries Association (NTIA), a leading organisation representing and advocating for the entertainment, nightlife and hospitality sectors in the UK.
Skift Take: Within the next five years, Millennials and Gen Z are projected to comprise 75% of the workforce, which means ignoring their preferences is no longer an option. How can events change to meet their needs?
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
BMA House has revealed its summer party and event offering, providing a creative, inclusive and unusual solution to elevate conferences, corporate events, parties and networking.
From groundbreaking exhibits to tech trends that are reshaping industries, this Czarnowski Collective CES 2025 The Insider Report is your all-access pass to the insights and innovations that matter most.
The Meetings Show, the UKs leading event that brings together the worlds meetings and events community, has given innovators and industry experts an extra week to submit their game-changing ideas and insights for the 2025 show.
DALLAS, TX Inside Live Events, a new book by Bob Priest-Heck and Carrie Freeman Parsons, serves as a comprehensive playbook for creating impactful, meaningful live events. Drawing on Freemans deca.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
RefTech is a multi-award-winning provider of self-managed and project-managed online and onsite event registration, badging, and scanning solutions. We are trusted by event organisers worldwide to deliver seamless technology integrations that make your life as an event organiser easier.
In the first of a three-part webinar series, ‘Is your training really meeting the needs of your learners?’ , the first webinar, titled ‘Think you’ve nailed online delivery? Think again’ , international training expert Tammy Banks and Transform Your Training Facilitators Becky Dawson and Noel Moran laid out fresh strategies that training providers and facilitators can use to make their online training as impactful as possible.
SailGP, the worlds most innovative sailing race, utilised Meshhs cutting-edge spatial analytics solutions to measure fan engagement at Waitemat Harbour Racecourse for SailGPs Auckland race on the 18th and 19th January, where more than 20,000 fans attended.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Return on experience is the key to the continued appeal of Las Vegas, said Jeremy Aguero, principal for Las Vegas-based Applied Analysis, during Preview Las Vegas 2025, the Vegas Chambers annual business forecasting event that took place on Jan. 16 at the Las Vegas Convention Center.
Discover a world of possibilities for your wedding at The Griffin Museum of Science and Industry , the premier wedding event venue in Chicago, Illinois. Just steps from Lake Michigan and minutes from downtown Chicago, The Griffin Museum of Science and Industry (GMSI), will give you the opportunity to start your forever with your beloved at one of the worlds most renowned locations for science, history, learning, and industry.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
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