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At last years Super Bowl LVIII in Las Vegas, PepsiCo took over the sidewalk area in front of the New York-New York Hotel & Casino with its Chip Strip , one of the weekends most popular pop-up experiences. (After all, who could pass up the chance to get married by Chester Cheetah in the Cheetos Chapel?) For Super Bowl LIX, the brand upgraded the activation with a New Orleans spin and a bigger footprint.
Getting lost in the sea of travel booking platforms? Travelport and Chase are using AI to secure your attention. Have an upcoming meeting in Ottawa? A new transit extension just made your attendees arrival process smoother. Dreaming of shorter TSA wait times (arent we all)? Germanys Frankfurt Airport just debuted exciting new technology that may soon have us all moving faster.
New Orleans is one of the countrys most walkable cities, and we were among the 100,000-plus visitors in town for Super Bowl LIX who took advantage of sidewalks and side streets to cover the short distances between event and activation venueseven when it got a bit hot and humid outside. Strolling around the city allowed for ample sightseeing and people-watching, but what really piqued our interest were the branded vehicles all over the road and parked in a few unexpected areas.
On a crisp winter day, surrounded by the warmth of loved ones and the beauty of a perfectly planned celebration, Kate and Jordan started their journey of forever together. Their wedding at the charming Pillar and Post Inn & Spa unfolded like a fairytale, filled with heartfelt moments, dreamy details, and the glow of love. With the expert planning of Lindsay Plank Events , their special day became a beautiful reflection of their love story.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Smart Meetings Elevate Experience at the newly renovated Rancho Bernardo Inn in San Diego activated the principles of audience engagement by putting the emphasis on engaging both the “experiencing self” and the “remembering self” as IMEX Head of Programme Tahira Endean described it in her Science of Happiness Finale. In a world where anger, stress, sadness, physical pain and worryunhappinesshas been rising for 20 years, according to a Gallup poll, helping people get uncom
We’re excited to announce the launch of rsvpBOOK’s International SMS Messaging feature! This new capability empowers event organizers to connect with attendees across the globe through real-time text messaging. In today’s fast-paced event landscape, effective communication is crucialand now, it’s easier than ever.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
We’re excited to announce the launch of rsvpBOOK’s International SMS Messaging feature! This new capability empowers event organizers to connect with attendees across the globe through real-time text messaging. In today’s fast-paced event landscape, effective communication is crucialand now, it’s easier than ever.
Freemans Gen Z Report reveals how young professionals can balance digital and in-person interaction Recently, Freeman released its 2025 Gen Z Report. The central lessons centered on how Gen Z views their relationship with technology and how they feel events impact their professional development. The study offers extensive insight, stats, and information about how Gen Z attendees feel about technology and how planners can utilize these insights to provide better service to their attendees.
Insider tips for questions to ask event partners for beginning planners We see you, accidental planners. You applied for a job as an executive assistant, workforce development trainer or office manager. Your LinkedIn profile proudly shares your experience as a marketing genius, administrative coordinator or employee engagement specialist. Now you have been tapped to plan an offsite for the executive team, a quarterly all-staff meeting or a new product activation.
How to build a schedule that works with human circadian rhythms When you schedule a presentation can be as important as what you include. Human attention spans naturally fluctuate throughout the day, and trying to fight built-in rhythms is like trying to overcome gravity. Nature almost always wins. But if you work with the tendencies that dictate ability to focus you will be more likely to leave everyone smiling.
The effectiveness of a Board is pivotal to the success and growth of every association. One of the most powerful tools at the disposal of association volunteer leaders is a Board self-evaluation. This process is not just a formality but a critical mechanism to ensure that the Board is functioning at its potential, continuously improving, and aligning with the association’s mission, vision, and goals.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
At a celebratory event held last night at Londons Sinfonia Smith Square, disabled-led charity Attitude is Everything unveiled a new Live Events Access Charter that aims to further boost accessibility to live events for audiences, music professionals and artists. The celebration event, which was attended by more than 200 guests, supporters and partners, was sponsored byLIVE,PRS for Music,PPL,Halo,andMPA.
Too many people see networking events as being a “work me” type environment and feel that they have to somehow be in a work persona rather than a more natural persona, according to Nick Bramley, client relationship director for World Wide Group. “It is perpetuated by too many people trying to be in ‘sell’ mode when it is exactly the opposite requirement,” he says.
Cambridge House (premiering late 2025) 94 Piccadilly, a historic address once frequented by royalty and political figures, is being transformed into a 102 bedroom hotel. Formerly home to the Duke of Cambridge, and later the esteemed base of the Naval and Military Club, this Grade I listed Georgian mansion and Palladian-style townhouse will retain its rich heritage while offering a mix of private luxury and vibrant social spaces, capturing the essence of modern London life.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
The third AEO Peoples Awards, in association with Aztec Event Services and Whitespace Group, took place at the Business Design Centre on 7th February 2025, welcoming 260 attendees, including finalists from marketing, ops, sales, content, and support functions, along with their teams.
In a hurry? Read our Too Long; Didn’t Read. What is a Congress? A congress is more than just a series of meetings. It is an essential gathering of delegates from across the world, coming together for focused discussions within specific industries, and offering a platform for networking, collaboration, and knowledge sharing. While congresses are prevalent within the pharmaceutical sector, they span many industries, from technology to healthcare, and play a pivotal role in advancing ideas, f
The Event Supplier and Services Association (ESSA), the trade body representing the UKs leading contractors, suppliers and service providers in the events industry, announces Rob Brackstone as its new Chair and Alexandra Bailey as Vice Chair.
TLDR: Custom displays can help patients stay informed about their health. Traditional signs may not capture their attention, though. Custom displays can be made with attention-grabbing features for many helpful uses. Along with diagnosing disease and performing medical procedures, education is an important part of any doctors job. Healthcare information displays are a powerful tool that can enhance patient awareness of important topics and engagement.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The Chameleon Agency, renowned for creating purpose-driven, impactful events, is thrilled to announce the addition of two talented professionals to its team.
TLDR: Custom displays can help patients stay informed about their health. Traditional signs may not capture their attention, though. Custom displays can be made with attention-grabbing features for many helpful uses. Along with diagnosing disease and performing medical procedures, education is an important part of any doctors job. Healthcare information displays are a powerful tool that can enhance patient awareness of important topics and engagement.
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