Fri.Feb 14, 2025

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Super Bowl LIX: 16 More Brand Activations, Parties and Stunts from NOLA

Event Marketer

Super Bowl LIX brought a weeks worth of events to New Orleans, and while we hit more than 15 events and experiences during our time on the ground, we werent able to fit all of the citys branded programs, parties and pop-ups into our schedule. There was a lot going on. Dont just take our word for it; explore 16 more activations that delivered fetes, food and fun to football fans ahead of the Big Game.

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Building a Circular Economy in Events: How Two Major Meetings Reimagined Sustainability

PCMA Convene

Attendees volunteered in the Sustainability Hub at Greenbuild in Philadelphia, PA. If we could build an economy that would use things rather than use them up, we could build a future, said one of the foremost world leaders on building a circular economy, Ellen MacArthur an accomplished English sailor who learned those principles firsthand while navigating the worlds oceans.

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Renowned industry figure wins ‘Festival Promoter of the Year’ Award

Event Industry News

The renowned promoter behind the Isle of Wight Festival, John Giddings, was named Festival Promoter of the Year last night at the esteemed FestForums awards in Santa Barbara. The award comes shortly after the Isle of Wight Festival was named Best Large Festival at the UK Music Festival Awards in December last year.

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Responsible Swag: Rethinking Giving and Receiving at Events

PCMA Convene

Professor Sonali Diddi (in green) at the Fashion and Circularity Symposium held at Colorado State University in 2023. Sonali Diddi, an associate professor in the Department of Design and Merchandising at Colorado State University (CSU) and a faculty affiliate at CSUs School of Global Environmental Sustainability, is an expert on textile waste, including the environmental impact of fast fashion low-priced, cheaply made apparel thats meant to be rapidly replaced and often ends up in landfills.

Fashion 64
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Event Industry News launches groundbreaking AI Report 2025, in partnership with EventMobi

Event Industry News

The events industry is poised for transformation, driven by artificial intelligence (AI) innovations that are reshaping event planning, attendee engagement, and operational efficiency. To explore these changes in depth, Event Industry News (EIN) proudly announces the launch of the highly anticipated report; How AI Will Transform The Events Industry 2025.

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3 Ways to Rethink Swag to Reduce Event Waste

PCMA Convene

Items like these reusable handmade name tags, created for a Fashion and Circularity Symposium, allow event organizers to tangibly connect participants with an the event and remain consistent with its focus on the reducing waste and reusing resources. There are ways to connect with meeting participants by giving gifts that dont have adverse environmental effects.

Fashion 52
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What’s in store for 2025 at The Great Yorkshire Events Centre

Event Industry News

Whats in Store for 2025The Great Yorkshire Events Centre (GYEC) is stepping into 2025 with an exciting new chapter following our recent rebrand and strategic merger.

2025 59
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This DMO Used Barbie’s Legacy to Stand Out at the 2024 London Design Festival

PCMA Convene

An installation built around the beloved Barbie DreamHouse was a perfect fit for Greater Palm Springs’ mid-century modern aesthetics. The annual London Design Festival was launched in 2003 to promote the citys creativity by celebrating the regions greatest artistic minds. The festival has grown significantly in scale and scope in 2019, it hosted a record-breaking 600,000 individual visitors from more than 75 countries and has become a model for arts-based festivals around the globe.

2024 52
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From Webinars to Ecosystems: How Evvve Revolutionises the World of Virtual Events

Event Industry News

Despite the rapid growth of online events in recent years, many organisers still face significant challenges. Virtual events have become essential but often fail to deliver meaningful engagement or lasting impact. For attendees, this leads to passive experiences rather than active engagements. The root of the problem lies in the seamless exchange of information.

Events 59
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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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4 Analytics Best Practices for Maximizing Data Insights

Stova

Its one thing to be a data-literate event planner who can collect data and attribute it to a set of predetermined key performance indicators (KPIs). Its quite another to develop fully data-led strategies for understanding and addressing an audiences needs throughout their lifecycle. Those who are gunning for more responsibility and a higher strategic value within their organization need to master the latter.

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Great global event programs don’t just happen; they’re designed with intention. Our latest article explores how a strong red thread unifies events across markets to create impact that resonates, no matter the location. Read more here.

Opus Agency

The Power of a Red Thread in Global Event Design