Wed.Apr 02, 2025

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Field Report: Things We’ve Never Seen at Trade Shows Until Shoptalk 2025

Event Marketer

Disco balls, a dj, fog and lasers… This wasnt going to be a regular trade show. Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G.

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Convene Expands UK In-House AV Team  to Support Tech Needs Across its London Locations

Prestige Events Magazine

Convene , a global lifestyle hospitality company that designs and manages premium meeting, event, and flexible workspaces, today announced the expansion of its UK in-house AV team to support locations across London. The company has added a Global Director of AV Sales, UK Head of AV Operations, two UK AV Sales Managers, and a Technology Manager and AV Operations Specialist per venue to support bringing the management of event AV services in-house at the following locations: Convene 133 Houndsditc

Tech 255
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New and Renovated: Today’s Oceanfront Luxury

Smart Meetings

These new and renovated properties are redefining luxury, all with an oceanfront twist. Who doesnt love a meeting on the beachfront? Something about the coastal breeze and expansive blue waters just feels like luxury, in every definition of the word. These new and renovated hotels and resorts bring that luxury to an even higher degree, each in their own unique way.

Hotels 162
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Strata appoints industry leader John Farrell as chairman to drive next phase of growth

Prestige Events Magazine

Strata strengthens leadership to drive integrated proposition and expansion Appointment underscores Stratas commitment to innovation and transformation Follows recent acquisitions reinforcing Stratas market leadership in brand Strata, the award-winning brand experience agency, has appointed John Farrell as its new non-executive Chairman, marking a significant milestone in the companys continued growth journey.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

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The Canopy Tents That’ll Keep Your Guests Happy (And Dry!)

Smart Meetings

Alright, let me set the scene: you planned the perfect outdoor event maybe a corporate reception to welcome visiting VIPs, an employee-appreciation BBQ, or even a backyard wedding and then BOOM. Mother Nature decides to toss in blistering sun or, worse, wind and rain. Dont worry, you dont need to arm-wrestle the weather gods to keep your sanity intact.

More Trending

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New and Renovated: Today’s Oceanfront Luxury

Smart Meetings

These new and renovated properties are redefining luxury, all with an oceanfront twist. Who doesnt love a meeting on the beachfront? Something about the coastal breeze and expansive blue waters just feels like luxury, in every definition of the word. These new and renovated hotels and resorts bring that luxury to an even higher degree, each in their own unique way.

Hotels 130
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Global Meetings Industry Day Spotlights Sector’s Economic Power Amid Uncertainty

EventMB

Skift Take: Global Meetings Industry Day on April 3, 2025, is a rallying cry for the $1.6 trillion business events sector as it navigates economic and political headwinds. This contribution to business, job creation, and global connectivity has never been more critical.

Meetings 174
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Three Key Appointments at ICC Belfast

Prestige Events Magazine

ICC Belfast has strengthened its award-winning team with a new appointment and two promotions. Jill Houlahan has joined the team as Head of Corporate Sales, bringing a wealth of commercial sales experience. Laurel Gray who has been with ICC Belfast since 2016 as an event planner and senior manager, has been promoted to Head of Events. Laurel has a well-established international network, built through participation in programmes including AIPC Future Shapers, bringing fresh perspectives to the ev

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5 Best Practices for Successful Sales Kickoff Meetings

EventMB

Skift Take: The sales kickoff is a huge opportunity to pump up the sales force and unquestionably a companys most important meeting of the year.

Meetings 167
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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NOWIE’s new report sheds light on challenges faced by women working in events

Event Industry News

The Network of Women in Events (NOWIE) has launched a pioneering annual research report, which aims to better understand the challenges faced by women in the events industry.

2013 59
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Measuring Emotion

PCMA Convene

This article and those listed below are part of Convene s April 2025 issue. Find the turn-page versions of this and past issues at in our digital library. Illustrations by Ibrahim Rayintakath We like to think that we are rational beings, but in fact, the vast majority of what we think and do is shaped by emotion and not by reason, according to Baba Shiv, a marketing professor at the Stanford Graduate School of Business.

2025 52
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Elevate marks a decade of impact with 2025 launch at Protein Studios

Event Industry News

Elevate, the UKs largest free mentoring programme for event professionals, hosted its annual kick-off event in London on 27 March to launch its 2025 programme. Since its inception, Elevate has supported and inspired over 2,000 individuals across the sector.

2025 59
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What is a Site Selection Company?

EventMB

Skift Take: Many event planning companies offer site selection among their suite of services, but some companies specialize in finding the right venue for your meeting or incentive trip at no cost to you.

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Relevance, Reach, Return: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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The Power of Events Launches North West Hub for Schools Engagement Programme

Event Industry News

The Power of Events, the not for profit organisation launched in 2023 to provide better understanding, respect and value for the UK Events Industry, is thrilled to announce the expansion of its UK Schools Engagement Programme with the launch of the North West Hub, its largest region yet, spanning Liverpool, Cheshire and Manchester.

2023 59
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The List: Above and Beyond

SmartMeetings

5 habits of highly successful event profs Professional development is in the air. Even if you check off all the boxes, theres always opportunity to go further. Exceptionally successful people often swear by habits, so, if youre an event planner ready to level up, look no further than this list of the habits youll want to develop and nurture. Prioritize, Prioritize When you have a to-do list that seems a mile long, overlapping deadlines and client after client knocking on your door, its easy to g

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Strata appoints industry leader John Farrell as chairman to drive next phase of growth

Event Industry News

Strata strengthens leadership to drive integrated proposition and expansion Appointment underscores Stratas commitment to innovation and transformation Follows recent acquisitions reinforcing Stratas market leadership in brand Strata, the award-winning brand experience agency, has appointed John Farrell as its new non-executive Chairman, marking a significant milestone in the companys continued growth journey.

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New York City Tourism + Conventions Celebrates the Power of Business Travel on Global Meetings Industry Day

Exhibitor Magazine

Jerry Cito, Executive Vice President, Convention Development, New York City Tourism + Conventions, has issued the following statement on Global Meetin.

Tourism 62
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Events Industry Alliance launches the 2024 SASIE report

Event Industry News

The Events Industry Alliance (EIA), the secretariat platform for the three event industry bodies AEO, AEV and ESSA, has, today, published the ninth Size and Scale Index for Exhibitions (SASIE) report.

2024 59
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Global Meetings Industry Day on April 3 Champions Value, Benefits of Business Events and Meetings

Exhibitor Magazine

WASHINGTON Organizations around the world join in recognizing Global Meetings Industry Day on April 3 showcasing that 'Meetings Matter,' and highl.

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Allianz Stadium, Twickenham, Takes Inspiration Outside

Event Industry News

If conferences are there to influence, summer events exist to inspire. And if its inspiration youre after, Allianz Stadium has it in abundance, with a series of suites, spaces, activations and activities, for summer events.

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Environmental Lights Introduces Eluxtra ProFlex LED Neon and Strip Light Solutions

Exhibitor Magazine

SAN DIEGO, CA Environmental Lights, a leading innovator in LED lighting solutions, and City Theatrical, a global expert in entertainment lighting te.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Diversified UK & Europe wins ‘Employer of the Year’ at Exhibition News Awards 2025

Event Industry News

Event organisers Diversified UK & Europe behind numerous market-leading trade shows has won Employer of the Year at the Exhibition News Awards 2025. The Exhibition News Awards, widely regarded as ‘The Oscars’ of the exhibition industry took place on Friday 28th March at Park Plaza, Westminster Bridge.

2025 45
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GoGather Announces Partnership with Kubeworks

Exhibitor Magazine

ESCONDIDO, Calif. GoGather, an experiential marketing and event management company, has announced their official partnership with Kubeworks, a regis.

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Mastering the Art of the Wedding Consultation

The Planner's Lounge

The initial wedding consultation is more than just a formal meeting; it’s your first real opportunity to showcase your expertise, understand your client’s vision, and build a relationship that could secure their business. It’s a crucial step in the client journey and sets the tone for the entire planning process. Let’s walk through preparing for and executing an effective consultation that impresses potential clients and lays the groundwork for a successful event.

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Hamilton Wins Back-to-Back Best of Show Student's Choice Award at EXHIBITORLIVE

Exhibitor Magazine

INDIANAPOLIS, IN For the second consecutive year, Hamilton has been honored with the prestigious Best of Show Student's Choice Award at EXHIBITORL.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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The List: Above and Beyond

SmartMeetings

5 habits of highly successful event profs Professional development is in the air. Even if you check off all the boxes, theres always opportunity to go further. Exceptionally successful people often swear by habits, so, if youre an event planner ready to level up, look no further than this list of the habits youll want to develop and nurture. Prioritize, Prioritize When you have a to-do list that seems a mile long, overlapping deadlines and client after client knocking on your door, its easy to g

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Exhibit Concepts Earns EXHIBITOR's 2025 �FindIt' Honor

Exhibitor Magazine

We're proud to announce that Exhibit Concepts has once again been named to EXHIBITOR Magazine's 2025 'Find It Top 40' list, recognizing the top exhi.

2025 56
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Celebrating Employees in a Meaningful Way: Creative Employee Recognition Ideas That Inspire and Motivate

SevenEvents

The success of any organisation lies in the efforts of its team, so why not make them feel appreciated in a way thats as special as the events we curate? Employee recognition is not only a way to acknowledge their achievements but a powerful tool to boost morale, foster loyalty, and create an environment where everyone thrives. Lets dive into some creative and meaningful employee recognition ideas and explore ways to recognise employees in a way that genuinely resonates with them.