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There was a whole lot of good clean fun to be found among fan activations at the 73 rd annual NBA All-Star Weekend, Feb. 16-18, in Indianapolis. Whether at the NBA Crossover fan event at the convention center, or in pop-up spaces of their own, sponsors leaned into playful strategies that placed attendees at the center of the action. From Ticketmaster’s retro arcade to Foot Locker’s supersized clinic, here’s a snapshot of the action.
Step into the captivating world of Champagne Dreams – the theme of WPIC’s Kick-off gala, a highly anticipated event each year that unites wedding planners from across Canada and beyond. This gathering serves as a celebration of excellence in the event and wedding planning industry. Held at the charming Renaissance by the Creek and meticulously orchestrated by founders of WPIC, Danielle Andrews and Tracey Manailescu, this event not only brings together professionals, but also sets a b
South Florida offers luxury, wellness and experiences Touring through South Florida was almost an international experience as I explored all the different influences Marriott International has interwoven into their hospitality, culinary and wellness offerings. A true melting pot of culture, wellness and professional amenities, South Florida offers accessible luxury with innovative holistic approaches on the gorgeous Atlantic coast.
Nestled in the heart of Queen Street West, Twist Gallery stands as a canvas for love and celebration. Their 2024 wedding open house was a tapestry of artistry and sophistication, inviting couples to explore the possibilities of crafting their dream weddings within its unique space. The 5000 square foot New York-style loft features skylights, French Arch windows overlooking the city streets, and a 20 foot high ceiling.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The Venues Collection has become the first UK venue chain to remove dairy from all dessert menus across all its five venues. This groundbreaking move is expected to save over 42 tonnes of CO2 on event menus alone in 2024. The near identical dairy-free alternatives have been developed by Sam Morgan, Executive Head Chef of The Venues Collection and includes all the classics including sticky toffee pudding, cherry trifle, Biscoff mousse with raspberry compote, seasonal berry cheesecake and salted c
Skift Take: America’s Playground is moving beyond leisure tourism to become a modern home for meetings and events based on the values of sustainability and corporate social responsibility. Discover why its combination of business, play, and regenerative thinking is attracting event planners in 2024 and beyond.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Skift Take: America’s Playground is moving beyond leisure tourism to become a modern home for meetings and events based on the values of sustainability and corporate social responsibility. Discover why its combination of business, play, and regenerative thinking is attracting event planners in 2024 and beyond.
What does 2024 hold for the events industry? Thanks to rapid innovation and the global sharing of ideas entrenched in technology, event managers and planners have started experimenting with new methods and ideas in order to create the perfect blueprint for their events. At the same time, the core of what makes a successful event remains the same: Events are about the experience, from start to finish (and beyond).
Nestled in the heart of Queen Street West, Twist Gallery stands as a canvas for love and celebration. Their 2024 wedding open house was a tapestry of artistry and sophistication, inviting couples to explore the possibilities of crafting their dream weddings within its unique space. The 5000 square foot New York-style loft features skylights, French Arch windows overlooking the city streets, and a 20 foot high ceiling.
Skift Take: In the quest to navigate the event data deluge, the real challenge lies in separating insightful narratives from mere numbers. It's the human touch—crafting memorable experiences and compelling stories—that will ultimately define the success of events in the data-driven age.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Dedicated automotive division gives clients instant access to a division of excellence Division strengthens Strata’s reputation as agency of choice in automotive sector Division launch enables Strata to continue upward growth trajectory Launch of automotive division in response to strong demand continues Strata’s upward growth trajectory in the sector Strata, the award-winning brand experience agency, has launched a specialist automotive division.
Key headlines: In summer 2023, Julie’s Bicycle surveyed disabled people about access and environmental sustainability at live events and festivals. The key findings are: A Greener Future took an in depth look at three festivals and their experience of providing accessibility for disabled people compatible with the festival’s environmental sustainability goals.
Broadwick Group, the pioneers behind the renowned venues Printworks and Drumsheds has announced its latest venture, Broadwick Studio. Situated in the heart of Canary Wharf, Broadwick Studio promises to be at the forefront of dynamic event spaces in East London. At 123 square metres, Broadwick Studio offers a versatile canvas for creativity, with a capacity of up to 120 people.
Even as they pay front-line employees the highest average hourly rate ever, more than two-thirds of properties nationwide still have notable staffing shortages. December 2023 saw the highest average hourly rate ever for front-line employees at hotels across the country: $23.91, according to the U.S. Bureau of Labor Statistics. Even so, 67 percent of more than 400 hotel managers who responded to the latest survey conducted by the American Hotel and Lodging Association say they still face a staffi
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
The Mercure Manchester Piccadilly hotel has won a prestigious award at the annual conference of its management company, Aimbridge Hospitality, which represents more than 1,500 properties globally. The award for ‘Most Improved Brand Metric Performance 2023’, sponsored by Accor, honoured the iconic four-star hotel for achieving an impressive year-on-year improvement of 12.7%.
Remote work is changing event expectations; this is what you can do about it “Creativity and productivity happen when each person is engaged and the whole team feels valued.” Remote work taught meeting professionals to focus on what needs to get done, not necessarily when. In the new world of hybrid work, we’re choosing when to go into the office and when to work from home or when to do a video call versus a collaborative online update on Slack or Teams.
Wyboston Lakes Resort has implemented phase one of its Green Energy Roadmap and embarked on phase two of its path towards self-sufficiency in Green Energy. 356KWh of solar panels and a 200KWh storage battery installed at The Willows Training Centre are already helping to make the Centre more self-sufficient in electricity even on some winter days. At the same time, at The Woodlands Event Centre, a new upgraded Building Management System (BMS) which incorporates the use of Artificial Intelligence
“We combine the secrets of the greatest rockstar performers, simple neuroscience techniques, unique kinetic interaction, live musical performance and an exclusive multimedia experience.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The Barbican continues to grow its offering as an exciting and inspiring event space for the creative industries including leading brands in the fashion sector. Following the success of 16Arlington’s fashion show during London Fashion Week 2024 in the Curve gallery, and with shows by Roksanda and Supriya Lele during London Fashion Week 2023, the Barbican has provided a unique destination for high profile fashion shows to demonstrate their latest collections.
Strata, the award-winning brand experience agency, has launched a specialist automotive division. Comprising of an expert team, dedicated to meeting the growing needs of an extensive automotive client list, the division has been launched in direct response to increasing client demand for instant and consistent support and specialist services.
Conventions, conferences, and trade shows are essential events for hundreds of industries. Without these gatherings, many companies can’t make the connections they need to grow and expand. Whether you’re connecting suppliers with retailers or helping industry experts share their knowledge, you have a big job on your hands executing this level of event planning.
The Event Technology Awards (ETA) US & Canada are proud to announce Julieanna Gray-Stipek as a judge for the inaugural stateside edition. Julieanna Gray-Stipek, a seasoned events professional with a decade of industry expertise, currently spearheads the event strategy for Forbes’s live division.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Events play a crucial role in building strong connections between brands, their consumers and suppliers. Also, they help boost brand awareness, generate new leads, acquire new customers, and increase customer life-time value. For example, a luxury retail brand can improve its image and market presence by inviting VIP guests and influencers to an international event.
BeaconHouse Events, a leading events agency in Newcastle upon Tyne, has launched the first of its Sustainability Supply Chain roundtables, bringing together key regional events industry suppliers to discuss how the sector can work together to reduce our event carbon, meet sustainability targets, and drive sector-wide change.
when it comes to corporate incentives that go beyond the ordinary, europe offers a plethora of breath-taking destinations that seamlessly blend business with adventure. for companies aiming to inspire and rejuvenate their teams, these european gems stand out as ideal choices for outdoor escapades. switzerland’s interlaken, nestled between lake thun and lake brienz, is a haven for outdoor enthusiasts. surrounded by the swiss alps, this destination offers adrenaline-pumping activities like p
Global experiential and exhibitions company, the Equinox Group, has announced that Stefan Branco has been appointed to the newly created role of director of special projects with immediate effect. Branco joins Equinox from his role as head of production at major London creative agency.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
The Mercure Manchester Piccadilly hotel has won a prestigious award at the annual conference of its management company, Aimbridge Hospitality, which represents more than 1,500 properties globally. The award for ‘Most Improved Brand Metric Performance 2023’, sponsored by Accor, honoured the iconic four-star hotel for achieving an impressive year-on-year improvement of 12.7%.
Organizing a running event for your local community, charity, or school? A 5k, marathon, or fun run can be a fantastic event that draws in participants and supporters. It is also a great way to promote health, fitness, and social causes. However, if you’re new to organizing such events, it can feel overwhelming.
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