‘In My STEM Era’: How e.l.f. Cosmetics and Purdue University Activated an Educational Makerspace
Event Marketer
NOVEMBER 21, 2024
A rash of major brands have revoked their DEI support over the last few months, but e.l.f. Cosmetics is racing toward its diversity goals at full throttle. In May, the company became the first-ever beauty brand to serve as a primary sponsor of an Indy 500 driver—Katherine Legge, the only female driver that competed in the race. Then, from Nov. 2-3, e.l.f. teamed up with Purdue University to up the ante on its “Lip Oil Change” activation with “In My STEM Era,” a free, maker-centric event held at
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