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A rash of major brands have revoked their DEI support over the last few months, but e.l.f. Cosmetics is racing toward its diversity goals at full throttle. In May, the company became the first-ever beauty brand to serve as a primary sponsor of an Indy 500 driver—Katherine Legge, the only female driver that competed in the race. Then, from Nov. 2-3, e.l.f. teamed up with Purdue University to up the ante on its “Lip Oil Change” activation with “In My STEM Era,” a free, maker-centric event held at
As part of the latest proposals for RIBA’s House of Architecture modernisation programme, which includes a transformation of the Grade II* listed home of RIBA, 66 Portland Place will close from June 2025. Refurbishment of the building is anticipated to take approximately two and a half years. This sensitive restoration of 66 Portland Place will ensure the London landmark building is accessible, environmentally sustainable, and remains a vibrant, welcoming destination for members, clients and del
How meetings can beat the loneliness epidemic In my first full year as a member of the meetings and events industry, I’ve had the immense privilege of attending numerous events, conferences and trade shows. Throughout this experience, I’ve discovered great feelings of connection, excitement and inspiration; and, at times, I have also almost never felt lonelier.
Lime Venue Portfolio has introduced its first-ever ‘E’ Guide on Environmental Event Planning, kicking off a new series of practical resources focused on ESG (Environmental, Social, and Governance) for event organisers. This new series builds on the brand’s previous success with its award-winning Beyond Food reports and the Meeting of the Future digital platform.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Pointr, the leader in AI mapping and indoor wayfinding solutions, is proud to announce it has been selected as the official mapping & wayfinding technology partner for NRF 2025: Retail’s Big Show in New York City.
Efforts to make the CodeMash tech conference more accessible to Midwesterners led to a more family-friendly event that includes attendees’ children. Years ago, when tech executive Brian Prince was making the rounds as a speaker and attendee at industry conferences, he had a realization: These events were simply out of reach for many of his colleagues near his home in the Great Lakes region.
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Efforts to make the CodeMash tech conference more accessible to Midwesterners led to a more family-friendly event that includes attendees’ children. Years ago, when tech executive Brian Prince was making the rounds as a speaker and attendee at industry conferences, he had a realization: These events were simply out of reach for many of his colleagues near his home in the Great Lakes region.
The stage was set, the spotlight shone brightly, and the most innovative names in event technology were celebrated at this year’s Event Technology Awards! Bringing together the brightest minds and groundbreaking solutions, this year’s ceremony honoured those shaping the future of events across the globe.
New Year’s Eve is one of the biggest nights of the year for events, offering a prime opportunity to sell tickets and create unforgettable experiences for your attendees. Whether it’s a music gig, comedy show, drag spectacular, or themed party, a well-timed listing and standout promotion are essential for ensuring your event stands out in a competitive market.
Culture events and entertainment shows reflect society and serve as powerful tools for fostering cohesion, artistic expression, and economic development. From the festivities in honour of Dionysus in ancient Greece to the hybrid festivals of the 21st century, the industry has evolved significantly, adapting to social changes and technological advances.
The Green Events and Innovations Conference (GEI17) will once again bring together global innovators and sector leaders to share, network, and accelerate environmental and social actions to make impactful changes in all kinds of events.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The holiday season is a time for celebration and hosting a holiday party at an event venue can create lasting memories for guests. However, organizing a successful holiday event requires thorough planning, attention to detail, and a comprehensive checklist. Whether it’s a corporate gathering or a family-friendly celebration, this holiday party checklist will guide you through every step—from choosing the ideal location to handling the final cleanup.
You may have seen that we recvently announced another whopping £10,000 in grants to event organisers through our Skiddle Promoter Fund initiative. This time, the scheme focused on assisting event pros based in Northern Ireland. One of those to be awarded a grant was electronic event brand, Plain sailing. We caught up with Andrew Moore from the team to discuss their thriving music-focused events in Belfast.
So… You might have heard whispers of a clash of the titans in the WordPress world – a battle between WordPress and WP Engine. It’s a bit of a techie drama, but it could have a real impact on your conference or event website, especially if you’re one of the many relying on WordPress. So, grab your coffee or a cocktail and let’s break it down.
Supercar driving tour: kick off your incentive trip in style with a supercar driving tour through the streets of Dubai. Imagine cruising along Sheikh Zayed road in a sleek Lamborghini or Ferrari, with the city’s futuristic skyline as your backdrop. Feel the thrill of these high-performance machines while exploring iconic landmarks like the Burj Khalifa and Palm Jumeirah.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Unique themes and concepts: creativity can be showcased through the selection of themes and concepts that resonate with the audience while aligning with the event’s purpose. These themes can be reflected in everything from the event’s branding to its activities and decorations. Engaging activities and experiences: incorporating interactive and immersive experiences into the event program can captivate attendees and encourage active participation.
After a highly successful collaboration with Tom Morley in producing the AI inspired opening video and then providing a wholly audience interactive ice-breaker at the Events R Talented talent show audition dinner in June this year. We are delighted to announce that Perceptions Associates are now representing Tom Morley. Tom brings a wealth of experience in providing team-building sessions, ice-breakers, conference energisers and communication programmes to a range of clients from small and large
Smarter planning and logistics One of the most significant impacts of AI in event management is in the planning phase. AI tools streamline venue selection by analysing historical data, attendee preferences, and logistical requirements. This ensures that organizers choose the best venues, optimizing the event’s success. Additionally, AI driven scheduling tools help create seamless event timetables, minimizing conflicts and maximizing attendance.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Attracting and maintaining sponsors is crucial for the financial sustainability of any association, but it’s no easy task. Not only do association leaders need to identify potential sponsors, but they must also ensure that the sponsorship packages offered are flexible enough to fit a range of budgets—whether it’s a budget for a small local business or a large corporation.
Check out our top reasons to visit and get inspired by a jam packed three-day program example. Diverse Landscapes Slovenia boasts an astonishing variety of landscapes, from the majestic peaks of the Julian Alps to the pristine waters of the Adriatic Sea. This diversity offers endless opportunities for thrilling outdoor activities, including hiking, skiing, kayaking, and even spelunking in the mesmerising Postojna Cave and wine tasting in the vineyards.
Greece, with its sun-kissed shores, azure waters, and ancient ruins, offers an idyllic setting for incentive retreats. Begin in Athens, where modern luxury meets ancient history. Host a motivational seminar with the acropolis as your backdrop, inspiring your team with the timeless spirit of innovation and resilience. From there, sail to the stunning islands of Santorini and Mykonos, where crystal-clear waters and whitewashed architecture create a serene environment perfect for relaxation and net
Enter the age of immersive venues and experiences, an innovative shift that’s transforming the landscape of corporate events. What are immersive venues? Immersive venues are spaces designed to provide a multi-sensory experience that captivates participants and leaves a lasting impression. These venues are often technologically advanced, incorporating elements like virtual reality, 360-degree projections, interactive installations, and dynamic lighting.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
While tropical beaches and cosmopolitan cities are often top the list for a corporate incentive, ski resorts offer a unique blend of adventure and luxury that can significantly enhance your incentive program. The fresh mountain air and stunning alpine scenery serve as a refreshing change from typical office environments, offering a perfect backdrop for a memorable trip.
A memorable destination enhances motivation and rewards employees effectively, leading to lasting impact. Here are some up-and-coming destinations for incentive travel that we recommend in 2025: Slovenia With its breathtaking natural beauty and charming cities like Ljubljana, Slovenia is becoming popular for eco-friendly incentive trips. Highlights: Known for its stunning natural landscapes, Slovenia is often dubbed Europe’s green capital.
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