Conferences that Work

JANUARY 13, 2025

Liz Latham , co-founder of Club Ichi and a brilliant event marketer, recently shared an intriguing idea she plans to test to increase attendance at her free events. Having registrants not show up has become a big problem for the meeting industry, especially for free events. Not long ago, registrants would reliably attend events they signed up for, barring unforeseen circumstancesa far cry from today’s reality.

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EventMB

JANUARY 13, 2025

Skift Take: At PCMAs Convening Leaders conference, NYU Stern professor, author, and entrepreneur Scott Galloway shared his insights on the trends shaping the 2025 business landscape. Many of his predictions could impact the business events industry, these five may have the biggest impact.

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EventSource

JANUARY 13, 2025

Just got engaged and ready to dive head-first into your wedding planning adventure? Or perhaps you’re just looking for inspiration to make your special day unforgettable? Wedding open houses are the perfect opportunity to explore venues, meet industry professionals, and envision how your big day could come to life. We’ve got your round-up of all the wedding open houses happening between January and March.

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EventMB

JANUARY 13, 2025

Skift Take: Images from President Jimmy Carters funeral showed how the seating arrangement spurred some unlikely encounters. Your seating strategy has the power to do the same.

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Speaker: Alexa Acosta, B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Marketing

Prestige Events Magazine

JANUARY 13, 2025

EventWell, the UKs leading neurodivergent-led not-for-profit championing neuroinclusion and wellbeing in the events industry, is thrilled to announce the upcoming launch of the EventWell Manifesto and the groundbreaking SensorySafe Accreditation Scheme in 2025. These initiatives are set to transform the landscape of UK events, conferences, exhibitions, and festivals by setting new standards for accessibility and inclusion.

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Prestige Events Magazine

JANUARY 13, 2025

Identity, a leading brand experience agency within The Human Network, announces the appointment of George Perry as Global Head of Business Development, strengthening its international growth strategy across key markets including the UK, Europe, Middle East, and with an eye on future opportunities in the United States. Perry joins Identity following a successful tenure as Global Business Development Director at AVANTGARDE Group, where he led international teams across the global offices.

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SmartMeetings

JANUARY 13, 2025

Team-building exercises for when its chilly outside Team-building activities have a lot of power to help groups feel more comfortable and connected. Whether youre on a tight schedule and dont have much time, you dont have access to materials, you cant coordinate an offsite or even if youre looking at doing some team-building exercises with your in-office staff, there are plenty of activities that are easy to do and have powerful effects.

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PCMA Convene

JANUARY 13, 2025

The X-Culture International Business Symposium brought together 51 X-Culture students from 15 countries across six continents who, in addition to participating in a business competition and career development program, had the chance to network, learn more about the world of international business, and meet and hear from international business scholars.

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Event Marketer

JANUARY 13, 2025

Olivia Rodrigo. Charli XCX. Big Sean. Sabrina Carpenter. These are just some of the pop artists shaking up the sponsorship landscape through unconventional brand partnerships that reimagine what a celebrity endorsement looks like (hint: it looks a lot more experiential). Enterprising marketers have long leaned on celebrities to help them excite fans, gain traction with new audiences and generate media impressions.

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Events

Event Industry News

JANUARY 13, 2025

EventWell, the UKs leading neurodivergent-led not-for-profit championing neuroinclusion and wellbeing in the events industry, is thrilled to announce the upcoming launch of the EventWell Manifesto and the groundbreaking SensorySafe Accreditation Scheme in 2025.

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Canadian Special Events

JANUARY 13, 2025

The historic Windsor Station in Montreal was transformed into a breathtaking venue to celebrate the 100th anniversary of St. Marys Hospital. The St. Marys Ball, produced by Total Events , welcomed 750 of Montreals most distinguished guests for an unforgettable evening of elegance, history, and innovation. The evening was meticulously crafted to honour a century of exceptional healthcare.

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Event Industry News

JANUARY 13, 2025

The event and live marketing industry is continuously balancing between rapid technological advancements and a growing demand for true live experiences. Technology meets authenticity, with personal interaction taking center stage like never before.

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Arlo Training & Events Software

JANUARY 13, 2025

Most learning management systems are designed to meet the needs of internal training teams, with typical use cases including upskilling employees, supporting professional development, and mandatory workplace training such as onboarding and compliance training. Obviously, this is very beneficial if you’re part of an internal team. There’s no shortage of platforms available that can help you create and manage the training materials you need for your employees.

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Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

2025

Event Industry News

JANUARY 13, 2025

Due to the continued success of its Events and Brand Experience team, SEEN Group has announced the rebrand of this department as a standalone division: SEEN BX.

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EventMB

JANUARY 13, 2025

Skift Take: Are you tired of small talk over lukewarm coffee at yet another hotel ballroom? Well, theres a business event in a medieval castle in Poland, where business networking gets the Hogwarts treatment with all the magic of meaningful connections.

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Event Industry News

JANUARY 13, 2025

Identity, a leading brand experience agency within The Human Network, announces the appointment of George Perry as Global Head of Business Development, strengthening its international growth strategy across key markets including the UK, Europe, Middle East, and with an eye on future opportunities in the United States.

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Prestige Events Magazine

JANUARY 13, 2025

New funding in 2025 saving seven lesser-known UK heritage treasures From awakening Edinburghs Architectural Masterpiece on Calton Hill, dormant for over 50 years, to transforming former offices for the Sheffield United Gas Light Company into a new vibrant and visible home for young musicians, called Harmony Works in Sheffield Saving Jumbo the last intact listed water tower from the Golden Age of industrial water engineering in Colchester and reopening the Palais de Danse in St Ives to visitors

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Event Industry News

JANUARY 13, 2025

Destination DC (DDC), the official destination marketing organization for Washington, DC, reinforced its commitment to attracting meetings and events during PCMA Convening Leaders. From large conventions to small, impactful meetings, Washington, DC uniquely provides access to policymakers, networking and educational opportunities, said Elliott L. Ferguson, II, president and CEO, Destination DC.

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Prestige Events Magazine

JANUARY 13, 2025

Wyboston Lakes Resort has launched Room2Give, its latest Environmental, Social, and Governance (ESG) initiative that will not only reduce consumption but also enable the Resort and its guests to support local community organisations. Guests staying at the venues Woodlands Event Centre or Willows Training Centre for more than one night will be able to choose which of three local charities to support by opting out of room cleaning.

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