Mon.Dec 02, 2024

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How Can Color Elevate an Event Experience?

EventMB

Skift Take: The transformative impact of color took center stage at a recent event, where design and cuisine merged to create a multisensory experience.

Events 184
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Anatomy of a Sleepover: Four Takeaways from CBS’s Overnight ‘Tracker’ Events

Event Marketer

CBS’s Comfy Blue Sofa Tour has been on the road this fall promoting a slate of programming, but the network’s hit action-drama, “Tracker,” warranted standalone events of its own. To hype season two of the series, CBS invited a group of influencers, as well as press and a few lucky fans, to “live like Colter Shaw” at overnight events hosted in Joshua Tree, CA (Oct. 2-3), and New York’s Catskill Mountains (Oct. 20-21).

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Corporate event experts Eventurous take home record number of awards!

Prestige Events Magazine

Corporate event management agency, Eventurous have had the year no one predicted. Eventurous started out as a small team building company, going on to excel and expand into a multi-award winning corporate event agency, offering premium corporate event management services. The rapidly growing team of experts are achieving some outstanding results, which haven’t gone unnoticed by the wider industry.

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Women in Events: The 2024 Career Progression and Satisfaction Report

Event Marketer

Women in Events 2024 All-new Women in Events Research How are salaries stacking up in 2024 for women in the industry? How are mothers and caregivers faring in this fast-paced world? Are women finding career opportunities in their event roles or taking on more “invisible” work? And how are different generations of working women experiencing the workplace… differently?

2024 89
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Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

Speaker: Alexa Acosta, B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Innovative Corporate Event Planning Ideas to Elevate Your Events

Eventtia

Corporate events are powerful channels for fostering connections, inspiring creativity, and educating your employees and managers. Yet, standing out requires more than just a good venue and agenda, it demands innovation and thoughtfulness. Whether you’re organizing a conference, a team-building activity, a client appreciation event, creative ideas can transform your events into unforgettable experiences.

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Clarion Events North America promotes Liz Irving to CEO

Event Industry News

Clarion Events North America is proud to announce the promotion of Liz Irving to CEO, recognising her exceptional leadership, transformative vision, and deep commitment to fostering business growth and industry collaboration.

Events 59
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Finding Balance: The Heart and Mind of Sustainable Event Planning

Canadian Special Events

When we talk about sustainable events, we often focus on the technical aspects – waste reduction, carbon footprints, and procurement policies. But beneath these practical considerations lies a more profound, more personal journey that every event planner must navigate. It’s a journey filled with hope, doubt, determination, and, sometimes, overwhelming pressure.

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Turning an Event’s Budget Constraint Into an Opportunity

PCMA Convene

Earlier in his career, Johnnie White found a budget-friendly way to entertain more than 11,000 attendees at a convention by working with street performers from San Francisco’s Fisherman’s Wharf. Johnnie White, CAE, CMP Fellow, CEO of the American Association of Clinical Endocrinology (AACE), got his start as an association program manager and event specialist.

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AEV teams up with Excel London for 2025 conference

Event Industry News

The Association of Event Venues (AEV) has announced that its 2025 annual conference will take place at Excel London, on Friday 14th November. AEV director Rachel Parker, made the announcement, saying, “Our members requested varied location in venue selection, so we are looking forward to returning to Excel London for our ninth AEV conference.

2025 59
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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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NPARALLEL + Atomic Props Welcomes Andrew Brown as Director of Strategic Development

Exhibitor Magazine

MINNEAPOLIS, MN � NPARALLEL + Atomic Props, a leader in experiential marketing through custom fabrication and future-forward technology integrations.

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St. Norbert Arts Centre (SNAC): A Sanctuary of History and Art

Canadian Special Events

Nestled in the heart of the Canadian Prairies, Winnipeg, Manitoba, is home to a hidden gem that seamlessly blends history, charm, and modern amenities— The St. Norbert Arts Centre (SNAC). Within the tranquil St. Norbert Provincial Heritage Park, SNAC offers a unique and inspiring setting ideal for small meetings, intimate weddings, and retreats. SNAC is housed in the historic Trappist Monastery, established in the early 20th century by Trappist monks seeking solitude and spiritual reflection.

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Freeman Launches Studio Blue to Expand AV Production Services for Corporate Clients

Exhibitor Magazine

DALLAS, TX � Freeman, the global leader in events, today announces the launch of Studio Blue. This nimble, fast-moving AV production studio speciali.

Events 60
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All Aboard! Rapidly growing Yorkshire based events & experiences agency Build the Bandwagon expands their team

Event Industry News

Build the Bandwagon, a forward thinking events and experience agency with a challenger mindset announced today the appointment of 2 new senior hires. Katie Ramsden will join in the position of Head of Events and Operations and Darcy Worcester joins as a Senior Project Manager.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Close Calls: Time for Some Quick Thinking

SmartMeetings

Three stories of event profs who saved the day What looks like smooth sailing on the surface can hide a lot of fancy footwork under the water. We don’t need to tell you that. Three brave meeting professionals agreed to fess up to times things did not go according to plan and how they righted the ship. See if any of these sound familiar. An International Coffee Crisis From Maria Ingaglio, Event Manager at Abigail Kirsch During UN Climate Week this year, we catered a meeting for a major world lead

2024 52
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Preserving the hidden gems of the Mexican Caribbean

MPI

Cenotes in Quintana Roo are stunning natural wonders vital to biodiversity and cultural heritage. Efforts like eco-friendly sunscreen promotion, visitor limits and eco-guides highlight the region’s commitment to sustainable tourism, preserving these unique ecosystems for future generations.

Tourism 52
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Memory Makers

Special Events

Reflections on the importance of events in the lives of our clients

Events 52
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Eco-friendly hospitality

MPI

The Mexican Caribbean leads in sustainable tourism, with eco-friendly hotels adopting renewable energy, waste reduction and local sourcing. Guests enjoy luxury while contributing to conservation efforts, preserving stunning landscapes and cultural heritage. It’s a unique blend of sustainability and indulgence.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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TeamTogs: Swag and Uniforms for the Events Industry with Conscience

Event Industry News

TeamTogs is a specialist apparel, uniforms and merchandise business established in 2003. Their heartland and heritage is within the events industry and their mission is to achieve maximum brand impact for their clients with minimal impact on the planet.

Apparel 52
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Protected areas of the Mexican Caribbean: Natural, cultural treasures

MPI

The Mexican Caribbean is a treasure trove of biodiversity and cultural heritage, featuring UNESCO sites, vibrant coral reefs, sacred cenotes and sustainable tourism efforts. Visitors can enjoy unforgettable adventures while contributing to the preservation of this extraordinary region.

Tourism 52
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The Power of Events launches inaugural Advisory Board meeting

Event Industry News

Ahead of its 2 Year anniversary and at the end of the first full year of operation, The Power of Events not for profit organisation has held its first Advisory Board meeting on Thursday 28th November.

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20th Annual UHN Grand Cru Culinary Wine Festival

Canadian Special Events

Hints of brilliance and notes of innovation were in the air on the evening of October 24, 2024, at the 20th Annual UHN Grand Cru Culinary Wine Festival. This wasn’t just an event—it was a testament to 20 years of unrelenting generosity, bringing together the finest in wine, art, and philanthropy under one glamorous roof. Over 115 of the most celebrated winemakers showcased their finest vintages swirling in crystal glasses, each sip is a story of craftsmanship.

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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Maintenance

Conferences that Work

Definition of the noun “maintenance” from The Cambridge Dictionary : “the work needed to keep something in good condition” As I grow older, I spend more and more time on maintenance—not of my home or possessions, but of my body. My body doesn’t work as well as it used to. Exercise, stretching, and standing consciously have become essential.

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A Grand Slam: Nike Tennis Shop-in-Shop at Sporting Life

Canadian Special Events

A pivotal moment for the Nike Tennis brand unfolded when the Sporting Life store at Toronto’s iconic Yonge Street location was transformed into a must-visit premium tennis shopping destination. Tasked by Mint Green Group , Big HQ Inc. redefined retail innovation through meticulous planning, creative artistry, and a commitment to sensory engagement.

Sports 52
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How Will Medical Meetings Be Affected by the New Trump Administration?

Smart Meetings

Will the incoming Trump Administration affect the meetings industry? Experts say impacts could be significant, although their precise dimensions will not be known until Trump’s executive team is in place and his policy and legislative changes are actually implemented. That said, medical meetings may be among the meetings most likely to be impacted. Why?