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Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Urban Outfitters in July unveiled the Gen Z-focused campaign, “Shift Happens,” touching every point along the college journey, from the Instagram scroll to the dorm room to the closet, and beyond.
Authentic connections made with respect paved the way for business getting done The most important deliverable for a meeting is that everyone feels welcome. Everything else depends on that. Smart Meetings Inclusive Experience at JW Marriott Miami Turnberry Resort & Spa this week started with the hospitality basics. The expansive property embraced the boutique group of top meeting professionals to offer an intimate setting for getting to know each other better in and out of the one-on-one mee
Skift Take: The quality of your event entertainment can make or break your event - literally. From the main act to the smaller interactive elements, you must get it right. Whatever your event budget, here are 122 inspiring event entertainment ideas for a memorable and engaging experience.
From edible glitter to custom made cocktails, for your next intimate after-hours During one of my recent FAM trips, I had the privilege of visiting Irvine, California. I was hosted at Marriott Irvine. While there, I was treated to an experience at the hotel’s speakeasy YNK (You Never Know). During my brief but memorable visit, I got to experience a wonderful array of quick eats and a sample of some of the unique beverages currently available to guests.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
In today’s diverse culinary landscape, catering businesses have a unique opportunity to delight clients by incorporating global flavors into their menus. This guide will explore how you can seamlessly blend global cuisine into your catering menu, impress clients, and boost your business.
Anthony Duggan and Christina Richardson Anthony Duggan (left) and Christina Richardson (right), Grand Hyatt Deer Valley Grand Hyatt Deer Valley , set to open November 2024, welcomes two leaders to its opening team. Duggan will serve as general manager. He brings over 25 years of experience and passion for the hospitality industry and global travel, and is known for his skill in elevating operational performance and leading teams with strong staff engagement that have incredible guest satisfactio
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Anthony Duggan and Christina Richardson Anthony Duggan (left) and Christina Richardson (right), Grand Hyatt Deer Valley Grand Hyatt Deer Valley , set to open November 2024, welcomes two leaders to its opening team. Duggan will serve as general manager. He brings over 25 years of experience and passion for the hospitality industry and global travel, and is known for his skill in elevating operational performance and leading teams with strong staff engagement that have incredible guest satisfactio
Chrissie Beck, founder of sustainability consultancy for the live events industry, Worlds Better, joins host James Dickson in this episode of The Event Industry News Podcast.
1. Offer co-branded marketing opportunities 1.1. Joint social media campaigns One effective way to make your sponsors part of the event is through joint social media campaigns. By collaborating on social media, both the event and the sponsor can benefit from increased brand awareness. This can be achieved by sharing posts, stories, and updates that highlight the partnership and the event.
TBA Group, a leading global experience group, today announced the acquisition of Sunscreen + Sawdust, a highly respected Los Angeles-based live event production house. This strategic move expands TBA Group’s presence in the US, offering clients more comprehensive in-market support and expertise, along with a deeper understanding of US fans and audiences.
1. Ambient lighting 1.1 Mood lighting Creating the right ambiance is crucial for any event. Ambient lighting plays a significant role in setting the mood. Use soft lights such as string lights, dimmed table lamps, or hanging lanterns to create a cozy atmosphere. Avoid bright lights that can cause headaches and discomfort among your guests. The goal is to make the space feel inviting and relaxing.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Winterizing fabric projects, particularly those involving outdoor structures such as marquees, tents, and other temporary shelters, is essential to ensure their durability and functionality during the colder months.
Audience Participation Participation is key to any presentation. When your audience is participating they will retain more and be persuaded by what you say. Engagement can turn a boring presentation into a memorable experience and create a deeper connection between you and the audience. Without engagement even the best prepared presentations can fail.
1. Embrace new technology Adopt cashless payment systems In the evolving landscape of event management, adopting cashless payment systems has become essential. These systems not only streamline transactions but also enhance the overall attendee experience by reducing wait times and minimizing the risk of theft. Event professionals are increasingly turning to digital wallets and contactless payment methods to facilitate smoother and faster transactions.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Venue operators and experience creators Broadwick Group has announced the launch of its new charity 9.8, to operate its largest venue Drumsheds and spearhead community engagement across its portfolio. Since opening Drumsheds in October 2023, 9.
1. Setting clear priorities for your event budget Determine a concrete goal for the event Before diving into the financial aspects, it's crucial to establish a clear and concrete goal for your event. This goal will serve as the foundation for all your budgeting decisions. Whether it's a corporate gathering, a wedding, or a community event, understanding the primary objective will help you allocate funds more effectively.
Did you know that the check-in process can greatly shape an attendee’s perception of an event? With in-person attendance rates around 60-65% and digital events averaging 40%, first impressions truly matter. However, managing check-ins can be tricky, often involving long wait times, misplaced registrations, and logistical challenges.
Why Educational Tracks Matter Educational tracks in conferences are key to getting the most out of the event. They provide a framework for learning and professional development so you can focus on what matters to you. By following a track you can manage your time and resources better and get the most out of the conference. Plus educational tracks help you set clear goals for what you want to achieve.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The number of business events disrupted by the fallout of extreme weather, including wildfires, heat, or flooding, is growing quickly, as are costs to event organizers and losses to communities. We can’t escape from the realities of climate change — but we can choose to create a new path forward. Sherrif Karamat, CAE, President & CEO, PCMA and CEMA First the bad news: 2023 was the hottest year on record, and as I write this, just past the midpoint of 2024, some scientists predict that this y
About us ePly is a 5 star event management software to help you plan and execute events. It has a full suite of tools to cover all aspects of event management so is the go to choice for professionals in the industry. The software is known for its robust features including registration management, mobile event app and hybrid event platform and more. ePly serves government, associations and non-profits, financial services, universities and healthcare.
Ensure your event management RFP stands out with these detailed templates and best practices to help associations secure the best technology and partners. The post Understanding Event Management RFP with Expo Logic appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.
What Are Icebreakers? Definition and Purpose Betalright Betalright Bonus 550 + 200 Tours gratuits Obtenir le bonus Cashwin Cashwin Bonus 2526 + 50 Tours gratuits Obtenir le bonus Betovo Betovo Bonus 300 Obtenir le bonus Millionz Millionz Bonus 1 000 + 50 Tours gratuits Obtenir le bonus Cloverspin Cloverspin Bonus 500 + 50 Tours gratuits Obtenir le bonus Icebreakers are activities or exercises to help people get to know each other, feel comfortable and have fun before the official programme
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Why Event Registration Matters Events arent just about the thing; theyre about the people and their involvement. The success of an event is often measured by the number and involvement of people. So having a good event registration process is key. It means people can sign up easily and that means a sold out event. Good event registration is the first step in creating a great experience for your attendees.
Why Networking is a Must for Young Professionals Networking is key if you want to move up. You get to connect with industry leaders, peers and potential mentors. In todays job market having a strong professional network can open up new job opportunities, collaborations and career growth. Virtual networking events are becoming more and more important especially for those who are new to a city or company as its a way to meet and connect with others in a convenient and accessible way.
Audience Participation Participation is key to any presentation. When your audience is participating they will retain more and be persuaded by what you say. Engagement can turn a boring presentation into a memorable experience and create a deeper connection between you and the audience. Without engagement even the best prepared presentations can fail.
1. Setting clear priorities for your event budget Determine a concrete goal for the event Before diving into the financial aspects, it's crucial to establish a clear and concrete goal for your event. This goal will serve as the foundation for all your budgeting decisions. Whether it's a corporate gathering, a wedding, or a community event, understanding the primary objective will help you allocate funds more effectively.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Why Educational Tracks Matter Educational tracks in conferences are key to getting the most out of the event. They provide a framework for learning and professional development so you can focus on what matters to you. By following a track you can manage your time and resources better and get the most out of the conference. Plus educational tracks help you set clear goals for what you want to achieve.
Introduction Importance of Networking for Young Professionals Networking is a crucial aspect for young professionals aiming to advance their careers. It provides opportunities to connect with industry leaders, peers, and potential mentors. In today's competitive job market, building a strong professional network can open doors to new job opportunities, collaborations, and career growth.
1. Set your goals and objectives 1.1 Define clear and measurable goals To develop an effective event promotion plan, the first step is to define clear and measurable goals. These goals should be specific, attainable, and relevant to the event's overall purpose. For instance, you might aim to attract 700 participants or enhance relationships with existing members.
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