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FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover boozy “sailgates,” Golden Porta Potties and a “Bridgerton” bust. FYRE FEST MEETS WONKA? THIS ‘BRIDGERTON’ EVENT WAS A SPECTACULAR FAILURE Come to the ball, they said. It’ll be glamorous, they said. Let’s just say the only fancy thing about the “Bridgerton”-themed ball in Detroit was the majority of superfans who arrived dressed to the nines in their “Regency era” finest.
Skift Take: Private equity takes aim at an events company, again. In the latest deal, New State Capital Partners, a private equity firm, has acquired a majority stake in The Expo Group.
The third annual Agency Forum convenes at Dream Downtown in New York City on Nov. 13, where experiential agency leaders will hear about agency growth strategies and blueprints, trends, client retention, and driving innovation. But this year, we’re reimagining the format. Leading Agency Forum 2024 are the experts from Projectory.live, who will incorporate playful, collaborative content experiences throughout the day that will have leaders thinking differently about not only their roles, bus
Skift Take: Editor-in-Chief Miguel Neves and Executive Editor Andrea Doyle share their favorite moments from Skift Meetings’ annual event—and look ahead to next year.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Gabriela Neves, Partner, Factory360 Data from Event Marketer’s annual Event Agency Business Forecast indicated that 2024 would be a year of growth, as agency leaders reported business development, hiring and marketing among their top three investments. Early findings from our 2025 forecast (out this November) show “people” continue to be a key investment for agency leaders, remaining second in line in their top investments heading into next year.
Skift Take: A fee for turning on the electricity? Or putting an item in the minibar to keep it cold? When it comes to unexpected and unfair fees, planners say the situation has gone too far.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Skift Take: A fee for turning on the electricity? Or putting an item in the minibar to keep it cold? When it comes to unexpected and unfair fees, planners say the situation has gone too far.
On July 30th, 2024, the Royal Academy of Arts played host to a magical evening at the exclusive Keepers House, where guests were treated to an unforgettable Secret Garden Dinner Party. The evening began with a warm welcome in the secluded secret courtyard, a hidden gem brimming with lush palm trees and a tranquil ambiance. Guests mingled over expertly crafted cocktails and delicate canapés, setting the tone for the elegant affair.
Skift Take: Private equity takes aim at an events company, again. In the latest deal, New State Capital Partners, a private equity firm, has acquired a majority stake in The Expo Group.
Discover Greater Ontario California: Your Perfect Meetings Destination If you’re seeking the ideal destination for your next event, Greater Ontario California (GOCAL) offers a seamless, professional, and unforgettable experience. From its convenient transportation options and a plethora of accommodations to its dedicated event partners, versatile meeting spaces, and convention center expansion, GOCAL provides everything you need to make your event a resounding success.
As the events industry adapts to trends in technology, sustainability, and attendee experiences, a new development might quietly reshape one of its most integral aspects—catering. GLP-1 drugs, known for their use in managing type 2 diabetes and, more recently, weight loss, are growing in popularity.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
“91% of event organizers believe that technology can have a major positive impact on the success of their events.” Event Technology Trends for 2023 , EventMB In today’s fast-paced, tech-savvy world, the landscape of event planning is rapidly evolving. With the advent of digital tools and platforms, the importance of data in enhancing the effectiveness and efficiency of events has never been more pronounced.
GovNet, the UK’s leading provider of public sector events, has hailed its “outstanding team” after successfully delivering the busiest week in the company’s 27-year history.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
As technology continues to advance, particularly with the advent of 4G, 5G, and the widespread influence of social media, the world has come to expect content delivered to our devices in real time.
TYSONS, VA and SAN ANTONIO, TX � Cvent, an industry-leading meetings, events, and hospitality technology provider, announced that its customer and ind.
Participants add LEGO bricks to a LEGO representation of the WasteExpo 2024 logo in May at the Las Vegas Convention Center. “We were looking for something that we could offer our attendees that is interactive and gets them engaged and just is fun,” Informa Markets’ Christina Sanchez said about WasteExpo 2024, held May 6-9 at the Las Vegas Convention Center.
Technical solutions specialists, Insert Productions have launched a detailed and engaging new website, detailing the innovative solutions they provide for live events, exhibitions and brand activations—including a range of detailed case studies showcasing recent projects.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The International Federation of Exhibition Services (IFES) is excited to announce the upcoming MasterClass 2024 - Europe, which will be held in Athens.
Recordly is a state-of-the-art transcription platform designed to meet the diverse needs of various industries. Our platform boasts a 98% accuracy rate with an exceptionally low Word Error Rate (WER), supporting transcription in over 100 languages.
Discover what global data about the events marketing industry reveals and what the current 2024 trends and statistics show. This industry is on the rise.
The Association of Event Venues (AEV) has, today, unveiled a new mentoring programme for junior event managers. The programme rose out of the junior event managers working group which launched in January of this year.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
We asked several meeting professionals—including several members of the MPI Sustainability Advisory Council—the following question: “Tell us about a sustainability success story you experienced or learned about this year.” They shared insights about ISO 20121 certification, reducing waste with a gifting suite, employing the use of reusable cups and partnering with stakeholders to protect the environment.
TEPS (The Experience Plug Systems) is a software as a service provider dedicated to empowering event organizers with the tools to create and curate memorable and personalized experiences for their attendees. Our philosophy is simple: an event may last a day, but experiences last a lifetime.
Change is needed, and it starts with us. Let us commit to making sustainability a cornerstone of our industry, proving that when we meet, we truly can change the world.
TEPS (The Experience Plug Systems) is thrilled to have won the bronze medal in the prestigious Eventech Launchpad Competition at Event Tech Live Las Vegas. This remarkable achievement highlights our dedication to revolutionizing event management with innovative solutions. TEPS was created to address the universal challenges faced by event organizers and owners.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Convene is a global lifestyle hospitality company that designs and operates premium meeting, event, and flexible office spaces. It is the largest single provider of dedicated meeting and event venues in the U.S. and U.K. with a network of 37 locations across nine cities; Convene’s portfolio of brands includes etc.
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