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FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Krampus Bars, Squid Gamification and “Garriages.” THE DEVILS IN THE DETAILS AT THIS KRAMPUS BAR POP-UP For the unacquainted, Krampus is a demonic character derived from Central European folklore that serves as St. Nicholas counterpart and physically punishes children who misbehave at Christmastime (and you thought the threat of coal in your stocking was bad).
The ways in which health and wellness fit into the events industry continue to evolve. In the past few years, there has been a major shift from wellness being simply about a good spa day (though, who could say no to that?) to prioritizing the day-to-day well-being of people. The past years health and wellness stories have focused on matters of growing concern, from neurodiversity and accessibility to how people can build their sense of happiness in work as well as in life.
In the world of events, client satisfaction really is the holy grail. And to ensure that youre not only meeting but exceeding expectations, it’s crucial to actively seek and incorporate client input. Understanding their specific needs, preferences, and goals is the only way you can expect to deliver tailored experiences that leave a lasting impression.
Learning from the trials and tribulations of others is incredibly valuable, giving insight into the problems encountered and solutions found so others can plan their events a little better prepared than before. Each year, all kinds of events around the United States are held, and each comes with lessons of their own (or maybe even a nugget of an idea you can introduce at your own event), several of which are shared below.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
In todays fast-paced, tech-savvy world, simplicity is the cornerstone of successful event planning. For busy organizers, i ntegrating registration with your app – via an Event Marketing Website – is an effective way to streamline the planning process. By simplifying registration, you encourage attendees to engage with your event app early on, ensuring theyre informed and excited from the start.
Skift Take: The events industry has some seriously outdated ideas that just wont die. Weve all heard the same old event planner clichs big venues, fancy galas, and planners living the glamorous life.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Skift Take: The events industry has some seriously outdated ideas that just wont die. Weve all heard the same old event planner clichs big venues, fancy galas, and planners living the glamorous life.
Walls.io proudly announces its win, alongside Cvent, for the Best Technology Partnership award at the Event Technology Awards 2024. This recognition highlights their enduring collaboration, delivering innovative solutions that enhance audience engagement and event management worldwide. Driving engagement and results Event planners face the challenge of engaging diverse audiences across in-person, virtual, and hybrid formats.
Skift Take: The killing of UnitedHealthcare CEO Brian Thompson took place outside a Midtown Manhattan hotel where he was attending the companys annual investor conference. Should meeting planners be on high alert?
With collaboration at the heart of planning, Seventa Events, Cambridge Dining Co., Evolution Dome, and over 19 local and independent businesses came together to create an end-of-year celebration for 3,000 employees from a leading technology provider on December 11, 2024.
Skift Take: Sustainability is among the most discussed topics in meetings and events. In this report, Destination DC showcases how to turn those words into action.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The UK government has recently announced that it will launch an independent review of Arts Council England (ACE) in the coming new year, to bolster support for grassroots creativity and ensure that high-quality arts and culture are accessible in every region of the UK. The post UK Government to Launch Review of Arts Council England appeared first on Skiddle Promotion Centre.
Rising costs and smaller planning teams ranked among event professionals’ top pain points in 2024. Despite these challenges, attendees expectations keep rising. They want more personalized experie nces, compelling content, robust networking opportunities and more.So, how do you save time and money while delivering more in 2025 and beyond? The good news is you can still provide extraordinary attendee experiences.
Corporate events have always been a key component of brand strategy, providing companies with opportunities to showcase their values, products, and innovations. However, the format of these events is quickly evolving. Traditional methods like keynote speeches and panel discussions are increasingly being supplementedor even replacedby more immersive experiences.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
As meeting profs and vendors gear up for a new year of gifting, we spoke to several industry insiders about what 2024 brought and what they think 2025 will bring. What Vendors Saw in 2024 Personalization Laurie Amigo, director of branding, events and activations at HALO Branded Solutions, told us, 2024 was the year of personalized gifting. Pop-up shops and select-a-gift programs have become very popular throughout the year and especially during the holidays.
When Trisha Pollock, vice president, corporate events at Loan Depot, plans a teambuilding activity for a meeting, she leaves the T word off the agenda. I don’t label it as team building, because that can have the connotation that its optional, Pollock says. I just call it afternoon activity or something, and people dont find out what they’re doing until they get there.
Committees play a pivotal role in the governance and operational efficiency of associations. Their effectiveness hinges on the strategic engagement of all members and the adept leadership of their chairs. Here are key strategies to elevate committee performance: 1. Establish Clear Objectives and Roles Begin with defining precise objectives for each committee, ensuring alignment with the association’s overarching goals.
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