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Comfort fare was named a Top 10 food trend in the 17th annual What’s Hot Culinary Forecast earlier this year, and brands have since activated tours that offer warm, savory samples and a healthy dose of engagement. From pasta to pesto, check out some recent comfort food campaigns that cooked up appetizing results on the road. More Sampling Strategies: Reservation ‘Drops’ and Foodie Matchmaking: Inside Resy’s New Culinary Campaign SXSW 2023: Seven Brands that Gave Attendees a Taste of their Produ
Skift Take: Data, paired with insights, is at the core of successful event marketing decisions and is more critical than ever. It helps meeting professionals design events that appeal to the audience they are hoping to attract.
“It’s always critical to give an opportunity for interaction—however that comes across in the way that’s most authentic to the program or the show that we’re promoting and is of most interest to the audience that we’re connecting with.” –Sloan Carroll, Senior Director-Multiplatform Marketing, PBS Promoting its new show “Spy in the Ocean, A Nature Miniseries,” PBS transported VidCon Baltimore attendees to the ocean floor to explore the setting of the four-part documentary that premiered last mont
Skift Take: Legends, a stadium operations corporation, is acquiring ASM Global, a venue-management company to create a premium live events company. This merger will help in the battle against Oak View Group, which has taken the industry by storm.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
The right event management technology can make a big difference to the success of your event. It helps you save time and reduce stress so you can focus on the event itself. Moreover, choosing tech with a seamless user experience can mean the difference between a wildly successful event and a logistical nightmare! But how do you determine ease-of-use while shopping for event management technology?
Skift Take: A closer look at the international associations that have received industry funding in recognition of the positive impact and social legacy created by their meetings — Miguel Neves and Refugio Garcia Read the Complete Story On Skift Meetings
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Skift Take: A closer look at the international associations that have received industry funding in recognition of the positive impact and social legacy created by their meetings — Miguel Neves and Refugio Garcia Read the Complete Story On Skift Meetings
The world of event planning is fast-paced, and we know that every moment counts. Coordinating and managing content from speakers, sponsors, and exhibitors can be a tedious and time-consuming task. The current manual process of collecting and integrating this content into your event app can take up valuable resources. That’s why we’re thrilled to introduce a game-changing feature that will revolutionize how you manage event content: speaker and sponsor collaboration.
Fall is one of the most beautiful times of the year, and people love to celebrate the season with delicious food. As a caterer, it’s essential to keep your menu current and trendy. Here are some of the hottest catering trends for fall menus that will help you impress your clients and stand out from the competition. Comfort Food with a Twist Everyone loves comfort food, but this fall, guests are looking for something new and exciting.
The Association of British Professional Conference Organisers (ABPCO) and beam, formerly HBAA, which represents events, meetings and the accommodation sector, will partner Event Sustainability Live (ESL) at London ExCeL this month.
UFI, the Global Association of the Exhibition Industry, welcomed around 500 participants from 50+ countries and regions to its 90th UFI Global Congress in Las Vegas, USA this 1-4 November, for four days of business exchange, content, and networking.
Sustainability is at the very core of MacroArt. The award-winning business is not only changing the landscape of large format printing but also making a significant impact on the events and exhibition sector. MacroArt’s green initiatives are a genuine commitment set out in its independently monitored Sustainability Roadmap.
The best moments in life are made up of the gathering and connection with people we love or admire. When we look back at our lives, the times we remember are the ones we attended a social event.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Cvent, a market-leading meetings, events and hospitality technology provider, has published the latest instalment of the Cvent Planner Sourcing Report: Europe Edition October 2023.
We’re seven weeks away from New Year’s Eve. By now, most promoters have launched their events and begun the sales cycle. But what about the mid-campaign period? With so much competition on NYE, don’t be surprised if you hit a lull in sales. We tend to see people flock to buy tickets at launch and again right before the event. So, it’s natural to see peaks and troughs in the mid-campaign period.
The headline statistics in UK Music’s This Is Music 2023 report released today are: UK Music – the collective voice of the music industry – has released its annual economic report, This Is Music 2023, which outlines the huge economic contribution the UK music industry makes to the economy.
In the world of business, turning leads into sales is akin to an alchemist transforming base metals into gold. It’s the core of commercial success, and at the heart of this transmutation lies the Best Lead Management System. This system is not just a tool but a companion for marketing managers, sales teams, business owners, and C-suite executives who are on a relentless quest to not only meet but exceed their sales targets. 1.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
What is thought leadership? Thought leadership is a term we use all the time in public relations , but PR pros don’t always sit down and explain what we mean by it. Generally speaking, thought leadership is any communication that demonstrates an individual’s expertise in a specific field or topic area. It is often embedded into communications strategies to build leaders into recognized experts on topics related to their field.
planning a christmas party with a fun and unique theme can add a special touch to your celebration. here are some christmas party theme ideas to consider: 1: winter wonderland: a winter wonderland party is a magical and enchanting way to celebrate the holiday season. transform your venue into a snowy wonderland with white decorations, fake snow, and plenty of twinkling lights. guests can dress in elegant winter attire. 2: holiday masquerade ball: a masquerade party is a perfect theme for a sophi
Planning an outdoor event? Whether it’s a backyard party, a corporate gathering, a farmers market booth, or a day outside, having the right canopy tent is essential to ensure the success and comfort of your guests. From providing shade on a sunny day to offering protection from unexpected rain showers, a canopy tent serves as a versatile outdoor pop-up booth.
The UK's Digitisation Taskforce , spearheaded by Sir Douglas Flint, is in the process of shaping a new future for shareholder engagement. This taskforce is dedicated to eliminating paper share certificates and transitioning towards a more streamlined and efficient digital UK shareholding system.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
[November 7th, 2023] – Click & Pledge, a leading provider of innovative fundraising solutions, is pleased to announce a new integration with PayPal, a global leader in online payment solutions. This integration aims to streamline the donation process, enhance convenience, and cater to the preferred payment choices of supporters. By integrating PayPal, Click & Pledge is expanding its payment options to include popular methods such as PayPal and Venmo.
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