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Recently, I had a thought-provoking conversation with association maven and friend KiKi L’Italien. She said she had worked hard to avoid replicating in her marriage some unhealthy dynamics she experienced in her family while growing up. And she felt she’d been successful. But recently, she realized that she had incorporated these unhealthy dynamics into her relationship with her career.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.” MCDONALD’S MAKES AN ANIME PLAY Interest in anime is booming, and McDonald’s is staking its claim in the consumer passion point with a multifaceted “WcDonald’s” campaign unveiled last week.
You may have wondered what lies behind the striking and intricately carved limestone façade of The Albany Club. Located at King and Church, the expertly modeled, Victorian-era architecture is a historic throwback in a city where new and generic skyscrapers and condos seem to be popping up just about everywhere. Despite the venue being surrounded by many of the city’s most iconic and bustling landmarks – St Lawrence Market, St James Cathedral, and steps from the Financial District – the ve
“When it comes to the impacts to fans and activations, we’re going to start treating this at the same level that we treat the NFL. We’re showing up big at the NHL Stadium Series; we have big plans for the draft and the Stanley Cup. When the calendar of the NFL wraps up, we still have three or four months of probably the most exciting time with hockey to keep up that momentum we have.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Skift Take: Michelle Allgauer deeply values personal and professional relationships. As an event leader, she is doubling down on the irreplaceable value of face-to-face interactions and looking to leverage the power of AI to enhance operational efficiency.
At Mobile World Congress 2024, the rapid advance of artificial intelligence is on display through “spatial computing” applications that will affect meetings, including augmented reality, virtual reality, and 3D teleconferencing. While the 2024 edition of Mobile World Congress, which began on February 26 in Barcelona, still is not drawing as many attendees as it did before the Covid pandemic—109,000 people came in 2019 versus about 95,000 this year—it’s not because the rate of innovation in commu
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
At Mobile World Congress 2024, the rapid advance of artificial intelligence is on display through “spatial computing” applications that will affect meetings, including augmented reality, virtual reality, and 3D teleconferencing. While the 2024 edition of Mobile World Congress, which began on February 26 in Barcelona, still is not drawing as many attendees as it did before the Covid pandemic—109,000 people came in 2019 versus about 95,000 this year—it’s not because the rate of innovation in commu
Montgomery Group announces a brand new international trade event: Design Mumbai. It will be the first contemporary design show in India with an international perspective and exhibitor presence, showcasing leading brands, manufacturers and designers.
Skift Take: Sales pipeline and community engagement aren't inherently at odds. When the balance is right, companies can successfully foster, support and monetize communities that positively affect their profits.
Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
RefTech and FFAIR are excited to announce a strategic partnership that will enable organisers to integrate RefTech’s award-winning event registration services with FFAIR’s exhibition management platform. The partnership will enable organisers to streamline their buying decisions and simplify the organisational process by incorporating RefTech’s registration systems with FFAIR’s exhibitor management portal.
You are an event planner. So, of course, your goal is to provide your attendees with an impactful, memorable event. And while that all sounds great, you might be wondering exactly how you should go about doing that. Where do you start and how? First off, you’ll need a step-by-step guide that will show you where and how to begin. It should also show you what needs to be included, so you don’t leave anything out.
Although engaging attendees is one of the easiest and cheapest ways to enhance the quality of a meeting, there is still a lot of resistance, according to Bo Krüger, meeting designer, facilitator, trainer and speaker and owner of Moving Minds.
Access Industry is broadening its apprenticeship offering, by partnering with innovative events agency Realise to deliver the Events Apprenticeship programme, an industry-leading 18-month “learn while you earn” development programme.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
nestled in the heart of london’s prestigious mayfair district, the dorchester is a timeless symbol of luxury and elegance. renowned for its unparalleled service and opulent décor, this iconic hotel has been a beacon of sophistication since its opening in 1931. one of the standout features of the dorchester is its exquisite event spaces, which effortlessly blend classic charm with modern amenities. the hotel boasts a variety of stunning venues suitable for a range of occasions, from intimat
Foresight Group, the leading listed private equity and sustainable infrastructure investor, is backing growth at Live Group, an established and respected live event management company, with £2.8 million VCT funding to support its development of audience engagement technology.
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Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
If you or your attendees can’t travel with just a carry-on, brace yourself for higher costs for checking a bag with many major U.S. airlines. On February 23, United Airlines announced an increase in baggage fees, following similar announcements from American Airlines on February 20, JetBlue on February 1, and Alaska Airlines on January 2. Citing steeper fuel and labor costs and other inflationary pressures, the airlines are looking at raising more revenue through ancillary fees.
The Power of In-Person Interactions In today’s digital age, the significance of in-person interactions cannot be overstated. While technology has made it easier to connect with people across the globe, it lacks the personal touch that face-to-face communication provides. Management Events understands the unique value that comes from meeting someone in person, where a handshake can establish trust and a shared laugh can build a lasting bond.
Finalists shortlisted for TheTicketingBusiness Awards 2024 have recently been unveiled, and it gives us enormous pleasure to announce that Skiddle has been recognised for 2 accolades at the prestigious event. Established in 2016, TheTicketingBusiness Awards acknowledges excellence and inventive approaches in ticketing within various domains such as sports, performing arts, music, live entertainment, and visitor attractions.
Mastering the Art of Face-to-Face Connections Networking is an essential skill for professionals across all industries. In the digital age, face-to-face interactions hold significant value, offering a personal touch that virtual connections often lack. At Management Events, we understand the power of in-person networking and encourage you to embrace these opportunities to forge meaningful relationships.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Evolving beyond a routine gathering of shareholders, technology is redefining the AGM experience in 2024. In this blog we’ll delve into three core pieces of Lumi technology that will shape AGMs this year and how they can facilitate a higher level of engagement, transparency and accessibility for shareholders and organisations alike.
Unlocking the Power of Professional Networking In today’s fast-paced business world, the ability to forge meaningful connections can set you apart from the competition. Professional networking is not just about exchanging business cards; it’s about creating lasting relationships that can lead to new opportunities and insights. By engaging with industry leaders and decision-makers, you can unlock a wealth of knowledge and potential collaborations that can propel your business forward.
Evolving beyond a routine gathering of shareholders, technology is redefining the AGM experience in 2024. In this blog we’ll delve into three core pieces of Lumi technology that will shape AGMs this year and how they can facilitate a higher level of engagement, transparency and accessibility for shareholders and organisations alike.
Expanding Your Professional Network Networking is the lifeblood of any thriving business ecosystem. For professionals seeking to expand their circle, engaging with industry leaders is a pivotal step. By attending specialized management events, you have the opportunity to connect with decision-makers and influencers who can open doors to new partnerships and opportunities.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Revolutionizing Networking and Lead Generation Networking has always been the lifeblood of business growth and innovation. In today’s fast-paced world, the ability to connect with the right people at the right time can make all the difference. Imagine a platform that not only facilitates these connections but also ensures that every interaction is meaningful and targeted towards your business objectives.
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