EMS 2024 Day Two Recap
Event Marketer
APRIL 25, 2024
The post EMS 2024 Day Two Recap appeared first on Event Marketer.
Thu.Apr 25, 2024
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Orlando Unveils Plans for New Sports and Entertainment District
EventMB
APRIL 25, 2024
Skift Take: If you think all Orlando has to offer meeting groups are theme parks, think again. A new addition has been given final approval, an 8.5-acre downtown sports and entertainment district.
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Savvy Marketing Activation Tips From a 20,000-Person Virtual Edutainment Experience
Smart Meetings
APRIL 25, 2024
The secret to planning a not-boring virtual event might be to pull a George Costanza. In an infamous Seinfeld episode, the character decides to do the opposite of what his gut tells him to see if his luck changes. Entrepreneur Jay Schwedelson, who started the wildly popular Guru Media Hub virtual conferences in 2021 to engage with marketers, thinks a similar approach can turn around digital events.
DOT to U.S. Airlines: Make Flight Refunds Easier
MeetingsNet
APRIL 25, 2024
New rules take some uncertainty out of the air-travel experience for on-the-road meeting professionals and their attendees. Here’s what’s new. Delayed and canceled flights, lost bags, wonky WiFi: You can’t police these travel hassles out of existence, but standards can be set for how airlines will deal with them when they happen. Right now, U.S. airlines set their own standards for what kind of flight problems warrant a refund, when and how refunds are issued, when baggage is considered lost, an
Making the Moment: The Art of Creating Events That Drive Results
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Lean into Virtual Experiences (with AI!) in a Leaner Streaming Landscape
Smart Meetings
APRIL 25, 2024
Time for a confession. Between 2021 and 2022, I committed the error of typing the phrase “the future is hybrid” not once, but seven times and even titled an early 2023 story “ The Future is Hybrid-ish.” Mea culpa. That was back in the day when the streaming tech neighborhood of IMEX America sprawled across the middle of the show floor, and VCs were throwing money at companies with names like TeeVid, Eventory and ShoFlo.
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A Guide to the Perfect Event Email Marketing Campaign
Stova
APRIL 25, 2024
It’s no secret that some marketers believe that email marketing has lost its effectiveness. They believe that inboxes are simply too full, and they can’t break through the noise. If you’ve heard the same, don’t fall victim. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent.
Emerging Tech for Enhanced Engagement & Wayfinding at Events
Event Age by Swapcard
APRIL 25, 2024
Event organizers are increasingly turning to advanced tech to make their events stand out from the crowd and attract returning exhibitors and attendees. Two emerging technologies in this mix? Blue dot technology and location-based messaging. These innovations are shaking up trade shows, offering on-the-fly navigation and tailored interactions that boost engagement and efficiency.
Joy Squad named Headline Sponsor for Event Technology Awards US & Canada
Event Industry News
APRIL 25, 2024
Joy Squad, the premier provider of custom photo booth activations for events across the United States, is thrilled to announce its headline sponsorship for the Event Technology Awards U.S & Canada. The sponsorship marks a significant milestone in Joy Squad’s commitment to innovation and excellence in event technology.
WEC: Disparate generations seek common ground
MPI
APRIL 25, 2024
In their 2024 World Education Congress (WEC) session, “The Battle Between Baby Boomers and Gen Z,” Michael Owen and Taylor Smith take us along on a journey of multigenerational awareness. In this Q&A, Smith provides some early insights on the subject and what participants can expect.
Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Rockstar Energy presents Creamfields unveils £2 million investment towards site improvements
Event Industry News
APRIL 25, 2024
Rockstar Energy Drink presents Creamfields returns to Daresbury in Cheshire this August Bank Holiday weekend, the festival which started as a one-day dance festival in 1998 has grown to become one of the world’s biggest electronic music festivals.
Destination Toronto Announces Andrew Weir as President and CEO
Exhibitor Magazine
APRIL 25, 2024
TORONTO - Destination Toronto today announced the appointment of Andrew Weir as President and CEO, effective May 1. Weir has been an integral member of.
Time and space with CloserStill Media
Event Industry News
APRIL 25, 2024
Joining business exhibitions mainstay CloserStill Media in January 2021, from Ocean Media Group, and taking his tech acumen into events-world, was an ambition realised for head of digital & CRM, Rakim Asher. In this episode, Rakim discusses that career journey, exploring the ‘head of digital’ role, finding the right tech and scrapping old-school show guides.
The Rise of Alternative Diets: How to Cater to Keto, Paleo, Gluten-Free, and Others
Caterease
APRIL 25, 2024
In the culinary world, the conversation has notably shifted from just taste and presentation to one imbued with dietary inclusivity and health consciousness. The rise of alternative diets signifies a cultural shift where personal health and ethical considerations determine what ends on our plates.
Elevate Your Event Experience to the Next Level
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EP Team announces new appointment – Steven Coultas – Event Operations Manager
Event Industry News
APRIL 25, 2024
Here at EP HQ, we’re delighted to welcome Steven Coultas to the team. Steven joins us as Operations Manager for the business, bringing with him a wealth of knowledge and experience working in operations management roles, specialising in event and crowd safety.
A Deep Dive into Internal Controls for Associations
StraussCA
APRIL 25, 2024
In the complex world of association management, maintaining integrity, transparency, and accountability is paramount. Associations must prioritize the implementation of robust internal controls to safeguard assets, ensure regulatory compliance, and uphold ethical standards. Let’s delve into the intricacies of internal controls, highlighting their significance, components, and best practices.
UFI announces winners of 2024 Next Generation Leadership grant programme
Event Industry News
APRIL 25, 2024
UFI, the Global Association of the Exhibition Industry, is proud to announce the recipients of its 2024 Next Generation Leadership (NGL) grant. This year’s awardees were chosen from a highly competitive pool of applicants by a distinguished panel of international judges chaired by UFI President Geoff Dickinson.
WEC: The business value of mental fitness
MPI
APRIL 25, 2024
Mental wellness and group dynamics have changed over the last few years. Career strategists and coaches Vimari Roman and Rachelle Stone address some of these developments ahead of their 2024 World Education Congress (WEC) session, “Building Mental Fitness: The Path to Team Success.
Campaigns that Click: Practical Personalization Strategies to Boost ROI
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Sell tickets to your events earlier in the sales cycle with PayPal Pay In 3
Skiddle
APRIL 25, 2024
We’re gearing up for festival season once again. That’s come around quick, hasn’t it? As a festival promoter, you’ve probably already launched your event, unveiled your lineup, and are now focused on selling tickets with determination. Likewise, if, for example, you’re planning a one-day spectacular for food lovers or a white-knuckle attraction to run over the sunnier months, all the focus is on bringing in those all-important sales.
A Love Letter to the MPI Community Reached through Volunteering
MPI
APRIL 25, 2024
I began volunteering for MPI on my local chapter board in July 2014. Having returned to my home country Finland two years prior, joining the board helped quickly expanded my network across the industry.
How to generate new business leads
Management Events
APRIL 25, 2024
Navigating the World of Lead Generation Generating new business leads is much like nurturing a garden for future harvest. In the competitive arena of today’s market, grasping the nuances of lead generation is essential. It’s about pinpointing where potential clients congregate and employing the right strategies to spark their interest. Through the power of networking and B2B interactions, companies can discover a plethora of opportunities to broaden their influence and solidify their
EMS 2024 Kicks off with Interactive Workshops, Pickleball, Ex Awards and Festival Vibes
Event Marketer
APRIL 25, 2024
The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak, music and laughter, as attendees took part in day one of the Experiential Marketing Summit (EMS) on April 24. The No. 1 conference for creators of the brand experience immersed a global audience of b-to-b and b-to-c marketers, trade show organizers, agency executives, meeting planners, event strategists and tech specialists in hands-on workshops, creative group work, panel sessions, booth exhibits and a fest
Unlock the Secrets of Event Marketing Masters
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Connecting with influential c-level contacts
Management Events
APRIL 25, 2024
The Art of Networking with Top Executives Forging relationships with high-level executives is a nuanced art that requires strategic planning and a keen understanding of corporate dynamics. At Management Events, we recognize the importance of building a robust network that includes key decision-makers. To connect with these influential individuals, it’s essential to approach them with a value-first mindset.
Literary Hotels to Inspire Ingenious Meetings
Smart Meetings
APRIL 25, 2024
Calling all bookworms, poets, dreamers and creatives Writers and novelists have long found refuge in hotels: as a space to write, to find inspiration or simply to get away from the day-to-day and refresh the mind. The literary hotels you’ll find below are go-to’s for those who love literature and art in all its forms. Each space has seen iconic achievements from celebrated creatives, and they all offer space for events.
Moving Your Meeting Amid Rising Reproductive Rights Concerns
PCMA Convene
APRIL 25, 2024
The Society for Maternal-Fetal Medicine (SMFM) held its 43rd Annual Pregnancy Meeting, Feb. 6-11, at Moscone West. In March, urologist Ashley Winter took to X (formerly Twitter) to share that she wouldn’t be attending the American Urological Association’s 2024 annual meeting, May 3 – 6, 2024 in San Antonio, Texas. “My husband & I are trying for our 2nd child.
Facial Recognition at Airports vs. Facial Analysis at Events: What to Know
MeetingsNet
APRIL 25, 2024
As Congress debates the use of facial identification for airport security, planners should know how that technology differs from the one that measures attendee engagement during sessions. On April 25, the U.S. Travel Association came out forcefully against an amendment to a bill before Congress that reauthorizes and funds the Federal Aviation Administration—an amendment that U.S.
Evolving Beyond Intent: Create Customer Value with Signals
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
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