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Fans around the world tuned in to Netflix’s “Squid Game” in 2021, making it the most-watched (non-English) TV show in the brand’s history—and they’ve been clamoring for more of the South Korean thriller series ever since. So with the debut of season two finally arriving on Dec. 26, the streaming service and another global powerhouse, Johnnie Walker, launched a multipronged “Pick Your Player” campaign that kicked off with a high-energy live-action shoot and fan experience that took over New York’
The invitation-only activation for CMOs during IMEX demonstrated the power of live events How do you surprise and delight veteran marketing executives who have seen it all? A collaboration among Las Vegas Convention and Visitors Authority, InVision Communications, Allegiant Stadium Private Events and IMEX Group set its collective sights on wowing the leaders tasked with impacting hearts and minds every day—and the result was a masterclass in making an impression.
With over a decade of experience, MeetingPulse has evolved into a robust platform trusted by leading global enterprises for event management from registration to post-event evals. Our core strengths lie in polling, compliant voting, surveys, quizzing, and Q&A, allowing organizers to derive diverse responses and data from audiences, speakers, and sponsors.
Skift Take: Delano, part of the Mandalay Bay complex, is one of the few non-gaming properties on The Strip. It is being converted into a W, with the debut planned for the end of the year.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Award-winning full-service agency, First Event, announces the appointment of Samantha Ambler as People Director, Dan Walker as Director of Experiences and Claire Knox as Director of Marketing and Communications. Over the past 18 months, First Event has evolved its offering and sharpened its strategic vision.
The corporate events landscape has changed dramatically in recent years. From digital transformation to the adoption of sustainable practices and personalisation of experiences, companies are redefining how they connect with employees, partners, and customers through events. Corporate events are no longer just meetings; they’ve become strategic tools for organisational development and the communication of corporate culture.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
The corporate events landscape has changed dramatically in recent years. From digital transformation to the adoption of sustainable practices and personalisation of experiences, companies are redefining how they connect with employees, partners, and customers through events. Corporate events are no longer just meetings; they’ve become strategic tools for organisational development and the communication of corporate culture.
Distortion Creative Group, the parent company of Studio Giggle, has announced the appointment of Rob King as its new CEO and investor. King’s arrival comes as the company embarks on a rebrand and ambitious expansion strategy, targeting growth in Bristol and the South West, with a vision to become a global creative leader.
One out of five survey respondents in the Institute of Business Ethics’ latest report said they were aware of sexual harassment in the workplace. The Institute of Business Ethics’ latest report, “ Ethics at Work: 2024 International Survey of Employees ,” released this month, includes the responses of 12,000-plus employees from 16 countries who were surveyed on their perceptions around their organization’s ethical values.
The Network of Women in Events (NOWIE) is back bolder than ever. Established in 2013, NOWIE continues to strive to create better opportunities for women within the events industry through networking, community, and fighting for improved representation of women in the workplace, on panels, at awards, and in the media.
GLOBUS Events, formerly known as VNU Exhibitions Asia, has implemented an ambitious expansion strategy, backed by Advent International ('Advent'), one.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Kents Hill Park, part of The Venues Collection, is pleased to announce the completion of its restaurant refurbishment. The new space, called The Hub, features a modern design with features shaped by customer feedback, creating a more inviting and contemporary dining experience. The Hub offers a versatile space for dining and networking.
As meeting planning professionals, delivering new business presentations can often feel daunting, especially when the fear of public speaking looms in some way.
Discover essential marketing tips to boost attendance and engagement for your association's conference. Learn how strategic promotion can make your event stand out, ensuring the right audience knows about it and is motivated to attend. The post Tips for Marketing Your Association Conference appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
With intelliBooster , Recurring Updater , and the latest updates to Click & Pay Suite now available, we just couldn’t wait to share even more. That’s why we’re thrilled to give you a sneak peek of Givent , our groundbreaking new product— coming soon —just in time for Giving Tuesday and the Year-End Giving season! Donations during Virtual Events Givent is Click & Pledge’s next big innovation, designed to empower companies and supporters to raise funds seamlessly during virtual events.
BAFTA award-winning journalist Lucy Meacock will moderate the Meeting Industry Association’s (MIA) annual miaSummit, when it takes place in Liverpool next month. Best known for her work in the North West of England as a main anchor of the ITV regional news programme Granada Reports, the broadcaster will complete the stellar line up of experts who are set to inspire leaders and future leaders through a series of topical discussions.
Bespoke experiences to Wow attendees These new and renovated spaces have one critical element that brings meetings to the next level: character. Whether you send your attendees to gather among curated art and European-inspired design, to indulge in a lavish setting fit for royalty, or to relax and unwind lakeside, they’ll no doubt be impressed. Artful Activations Guest suite living room, Le Méridien Fort Worth Downtown For a meeting in spaces infused with European elegance, in the heart of a vib
Kents Hill Park, part of The Venues Collection, is pleased to announce the completion of its restaurant refurbishment. The new space, called The Hub, features a modern design with features shaped by customer feedback, creating a more inviting and contemporary dining experience. The Hub offers a versatile space for dining and networking. With multiple food stations serving a wide range of dishes, customers can quickly select their preferred meal and enjoy it in the revamped dining area, featuring
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Skift Take: Skift Meetings dug deep into the 2024 Incentive Travel Index findings to unearth three major shifts in the purpose, perception and location of incentive travel programs.
What is a vector logo? You’ve probably heard of vector images, but you may only know what that means if you are familiar with design. All images look the same at first glance, but technically, they are not. Specifications of shapes called “vectors” define vector logos rather than the static colored dots known as pixels. Using vectors allows you to rescale images without compromising their resolution, making them ideal for customizing your trade show furniture and gear with your
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