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Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. In 1986, Michael Smolyansky launched the company with a mission to transport his ancestors formula for kefir from the mountains of the Soviet Union, where it was revered for its health benefits 2,000 years ago, to grocery stores aisles across the U.S.
The holiday season is a time of joy, celebration, and immense opportunity for catering businesses. With countless corporate parties, family gatherings, and community events, this bustling period presents a significant chance to boost revenue. However, succeeding in holiday catering requires more than great foodcareful planning, streamlined operations, and effective marketing.
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires Rene Austin has joined Civic Entertainment Group as managing director, head of growth. Austins 21-year career has spanned roles at IPG and The Weber Shandwick Collective. Cheerful Twentyfirst has announced the appointment of Joe Rivers as its new U.S. brand experience director.The appointment follows four years in the re
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
In 2023, global brand activation agency DesignScene acquired Secret Theatre, led by artistic director Richard Crawford, known for immersive productions like Edward Scissorhands in New York and the internationally acclaimed Hell Hath No Fury, which toured London, Hong Kong, and Singapore. Its a partnership and evolution for both companies, as the worlds of immersive theatre and brand activation continue to collide in projects like citizenMs Cameo activation in Chicago and Roku City at SXSW in Aus
Moss, a leading producer of premium graphics, complex structures, and custom installations for branded experiences, has announced the acquisition of Stretch Shapes, the premier supplier of fabric-based products used to create immersive environments for set designers and live event producers.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Moss, a leading producer of premium graphics, complex structures, and custom installations for branded experiences, has announced the acquisition of Stretch Shapes, the premier supplier of fabric-based products used to create immersive environments for set designers and live event producers.
Brian Feit, Founding Partner, BMF According to findings from EventTrack 2025 , EMs annual research report on experiential marketing, eventgoers are preparing for an active 2025, with 56 percent of respondents planning to show up to more b-to-c and b-to-b events in the coming year than in 2024. Add to that the fact that 74 percent of Fortune 1000 marketers expect to increase their budgets, and its safe to say the industry is poised for a banner year.
How do you transform a backyard into an unforgettable celebration space? For EM Events , the answer lies in bold vision, meticulous execution, and a knack for creating magic. When Cristina and Emilio imagined their engagement party, they wanted an intimate yet extraordinary celebration. With just over a month to plan and no venue booked, EM Events embraced the challenge.
Women lead the way atThe Belfry Hotel & Resort, in the Midlands, with four of its senior leadership team recognised with prestigious award wins which span departments across the resort. Demonstrating the fundamental importance of female leaders in the hospitality industry, each of the women were celebrated for their profound impact on their sectors.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Christmas is around the corner and we’re here to spread cheer and the word of our newest addition to our website, Skiddle Gift Cards. If you’ve had an eagle eye on our social media channels over the past week, you’ll have seen that customers can now buy gift cards for their nearest and dearest who love events. In this blog, we will show you the versatility and flexibility of Skiddle Gift Cards, explaining 5 creative ways to promote them to your audience.
The Exhibition Services and Contractors Association (ESCA) hosted its highly anticipated 2024 Winter Celebration and Awards on Sunday, December 15, 2024,
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
The holiday season is here, and were thrilled to share our latest updates at Click & Pledgecrafted to help your nonprofit raise more for your mission. With our new tools and features, including Amazon Pay, Givent , PayQuick.ly, Quantities, and updates to the Click & Pay Suite , your organization is poised to elevate its fundraising efforts in powerful ways.
The outlook for agencies is steady. Satellite offices are popping up, business is on the rise, and development, hiring, marketing and launching new services are among the major investments that agency leaders say they are making for 2025. A three-year trend continues with creative and account services roles serving as top headcount growth areas, as strategy roles gain traction.
Why free time, authenticity and immersion are redefining program inclusions What are the latest trends emerging for incentive travel 2025 and beyond? Smart Meetings sat down with Annette Gregg, CEO of SITE and SITE Foundation, to explore the trends among budget, program inclusion, coming challenges and destination selection for the coming year, courtesy of the Incentive Travel Index Survey Results from SITE Foundation.
Over her 20-year tenure as the group ceo of FIRST, a global brand experience agency which creates global events leveraging content, creative, digital technology, management and delivery, and data and insights, Maureen Ryan Fable has leaned on a formula for success that involves creating opportunities for clients and employees, and executing on a variety of strategic business models.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Sitka exists to make events more sustainable, engaging, and valuable for everyone involved. Our event platform bridges the physical and digital, giving organisers the tools to create better visitor experiences, drive ROI for exhibitors, generate additional revenue and streamline operations for their teams. Our platform is fully modular to fit your events unique needs.
With the influx of AI-powered event data generated from attendees, the need for clear, strategic event goals has never been greater. Recently, more than half of marketers admitted they fail to fully leverage event data, missing opportunities to drive growth. Think of every event you host as a blueprint guiding potential buyers through their journey […] The post Setting event goals: Transform your events into buyer blueprints appeared first on Certain, Inc.
Full disclosure: As SpotMe / Onomi’s CEO, I have skin in the game. We have been named as a Leader in Forrester’s All-In-One Event Management Platforms (EMP) Wave for two consecutive years (2023, and 2024) and named a Strong Performer in 2020. While this is big for us, what is more significant is what the latest Wave reveals about the shifts in event technology.
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