EventMB

DECEMBER 17, 2024

Skift Take: The International MICE Summit in Riyadh wrapped up Tuesday demonstrating how it plans to become a force in the global events industry.

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Event Marketer

DECEMBER 17, 2024

Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. In 1986, Michael Smolyansky launched the company with a mission to transport his ancestors formula for kefir from the mountains of the Soviet Union, where it was revered for its health benefits 2,000 years ago, to grocery stores aisles across the U.S.

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Event Industry News

DECEMBER 17, 2024

Moss, a leading producer of premium graphics, complex structures, and custom installations for branded experiences, has announced the acquisition of Stretch Shapes, the premier supplier of fabric-based products used to create immersive environments for set designers and live event producers.

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Event Marketer

DECEMBER 17, 2024

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires Rene Austin has joined Civic Entertainment Group as managing director, head of growth. Austins 21-year career has spanned roles at IPG and The Weber Shandwick Collective. Cheerful Twentyfirst has announced the appointment of Joe Rivers as its new U.S. brand experience director.The appointment follows four years in the re

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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

Events

Canadian Special Events

DECEMBER 17, 2024

How do you transform a backyard into an unforgettable celebration space? For EM Events , the answer lies in bold vision, meticulous execution, and a knack for creating magic. When Cristina and Emilio imagined their engagement party, they wanted an intimate yet extraordinary celebration. With just over a month to plan and no venue booked, EM Events embraced the challenge.

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Entertainment Venues Events Event Design 52

Caterease

DECEMBER 17, 2024

The holiday season is a time of joy, celebration, and immense opportunity for catering businesses. With countless corporate parties, family gatherings, and community events, this bustling period presents a significant chance to boost revenue. However, succeeding in holiday catering requires more than great foodcareful planning, streamlined operations, and effective marketing.

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Event Marketer

DECEMBER 17, 2024

In 2023, global brand activation agency DesignScene acquired Secret Theatre, led by artistic director Richard Crawford, known for immersive productions like Edward Scissorhands in New York and the internationally acclaimed Hell Hath No Fury, which toured London, Hong Kong, and Singapore. Its a partnership and evolution for both companies, as the worlds of immersive theatre and brand activation continue to collide in projects like citizenMs Cameo activation in Chicago and Roku City at SXSW in Aus

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Event Industry News

DECEMBER 17, 2024

Women lead the way atThe Belfry Hotel & Resort, in the Midlands, with four of its senior leadership team recognised with prestigious award wins which span departments across the resort. Demonstrating the fundamental importance of female leaders in the hospitality industry, each of the women were celebrated for their profound impact on their sectors.

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Event Marketer

DECEMBER 17, 2024

Over her 20-year tenure as the group ceo of FIRST, a global brand experience agency which creates global events leveraging content, creative, digital technology, management and delivery, and data and insights, Maureen Ryan Fable has leaned on a formula for success that involves creating opportunities for clients and employees, and executing on a variety of strategic business models.

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Opus Agency

DECEMBER 17, 2024

Attendee Gift Guide

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Events 52

Event Marketer

DECEMBER 17, 2024

The post The Modern Marketers Guide to Event Sustainability appeared first on Event Marketer.

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Sustainability Event Marketing Marketing Events 54

Event Industry News

DECEMBER 17, 2024

Sitka exists to make events more sustainable, engaging, and valuable for everyone involved. Our event platform bridges the physical and digital, giving organisers the tools to create better visitor experiences, drive ROI for exhibitors, generate additional revenue and streamline operations for their teams. Our platform is fully modular to fit your events unique needs.

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Sustainability Event Apps Events Event Tech 59

Skiddle

DECEMBER 17, 2024

Christmas is around the corner and we’re here to spread cheer and the word of our newest addition to our website, Skiddle Gift Cards. If you’ve had an eagle eye on our social media channels over the past week, you’ll have seen that customers can now buy gift cards for their nearest and dearest who love events. In this blog, we will show you the versatility and flexibility of Skiddle Gift Cards, explaining 5 creative ways to promote them to your audience.

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Exhibitor Magazine

DECEMBER 17, 2024

PARIS Paris-based UFI, The Global Association of the Exhibition Industry, and New York-based SISO, The Society of Independent Show Organizers, hav.

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Click & Pledge

DECEMBER 17, 2024

The holiday season is here, and were thrilled to share our latest updates at Click & Pledgecrafted to help your nonprofit raise more for your mission. With our new tools and features, including Amazon Pay, Givent , PayQuick.ly, Quantities, and updates to the Click & Pay Suite , your organization is poised to elevate its fundraising efforts in powerful ways.

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Banking Meetings Events Technology 36

Exhibitor Magazine

DECEMBER 17, 2024

The Exhibition Services and Contractors Association (ESCA) hosted its highly anticipated 2024 Winter Celebration and Awards on Sunday, December 15, 2024,

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Smart Meetings

DECEMBER 17, 2024

Why free time, authenticity and immersion are redefining program inclusions What are the latest trends emerging for incentive travel 2025 and beyond? Smart Meetings sat down with Annette Gregg, CEO of SITE and SITE Foundation, to explore the trends among budget, program inclusion, coming challenges and destination selection for the coming year, courtesy of the Incentive Travel Index Survey Results from SITE Foundation.

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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

Events

Certain

DECEMBER 17, 2024

With the influx of AI-powered event data generated from attendees, the need for clear, strategic event goals has never been greater. Recently, more than half of marketers admitted they fail to fully leverage event data, missing opportunities to drive growth. Think of every event you host as a blueprint guiding potential buyers through their journey […] The post Setting event goals: Transform your events into buyer blueprints appeared first on Certain, Inc.

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SpotMe Blog

DECEMBER 17, 2024

Full disclosure: As SpotMe / Onomi’s CEO, I have skin in the game. We have been named as a Leader in Forrester’s All-In-One Event Management Platforms (EMP) Wave for two consecutive years (2023, and 2024) and named a Strong Performer in 2020. While this is big for us, what is more significant is what the latest Wave reveals about the shifts in event technology.

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Event Marketer

DECEMBER 17, 2024

The outlook for agencies is steady. Satellite offices are popping up, business is on the rise, and development, hiring, marketing and launching new services are among the major investments that agency leaders say they are making for 2025. A three-year trend continues with creative and account services roles serving as top headcount growth areas, as strategy roles gain traction.

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