Thu.Jul 25, 2024

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How To Create More Engaging Workshops For Your Association’s Members: 5 Fresh Ideas

Eventmobi

Whether located around your annual meeting or as a standalone event, workshops can be an effective way to supercharge engagement. And right now, solid engagement is something that associations could use a bit more of. According to the 2024 edition of MCI’s Association Engagement Index , two-thirds of association members regularly access the content organizations produce.

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Informa Offers $1.6 Billion to Buy Ascential, Looking to Grow Lions and Money20/20 Brands

EventMB

Skift Take: Event and publishing giant Informa has big plans to expand into the marketing and financial technology verticals.

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30 Years of Essence Fest: Q&A with Executive VP-Experiential Michael Barclay

Event Marketer

Social media threads and Reddit forums were lighting up ahead of the 2024 Essence Festival of Culture, presented by Coca-Cola, July 4-7, in New Orleans. This year marked the 30 th anniversary of the annual multiday celebration of Black culture, music and food, and the media platform’s loyal followers were eagerly awaiting the release of the Essence Evening Concert Series lineup.

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CONVENE PORTFOLIO OF BRANDS ANNOUNCES ETC.VENUES 200 ALDERSGATE, ST. PAUL’S IN LONDON TO BECOME A CONVENE LOCATION

Prestige Events Magazine

The Convene portfolio of brands, a global lifestyle hospitality company that designs and manages premium meeting, event, and flexible workspaces and includes etc.venues, today announced that its venue at 200 Aldersgate, St. Paul’s will be converting to a Convene-branded location in early 2025. As part of the conversion to Convene 200 Aldersgate, St.

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Elevate Your Event Experience to the Next Level

In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

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Veuve Clicquot Illuminates New Yorkers with an ‘Emotions of the Sun’ Photo Exhibition

Event Marketer

Veuve Clicquot takes pride in shining its “solaire” culture on the world through bright, boundary-pushing experiences, and the latest manifestation took the shape of an “Emotions of the Sun” photo exhibition in New York City hosted in partnership with renowned photography collective, Magnum Photos. Rather than tell its own story, Clicquot designed the weeklong “celebration of the sun” to immerse consumers in its deep-rooted philosophy of optimism, as seen through the eyes of eight diverse photog

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On the Road to SDCC, Mountain Dew Opens a Dystopian Desert Motel for ‘Borderlands’

Event Marketer

What’s the perfect backdrop to recreate a post-apocalyptic landscape? Albuquerque, NM, and its desert climate fit the bill for a takeover of the local Monterey Motel that was transformed into “The Mountain Dew Borderlands Motel,” straight out of the new film, debuting Aug. 9. Mountain Dew partnered with Lionsgate and Regal Cinemas on the dystopian pop-up that offered several touchpoints to immerse fans in the franchise’s galactic world and introduce its ragtag team of misfits.

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LTA aces Deaf inclusivity with successful Signapse sign language launch

Event Industry News

UK Sport has been more accessible than ever this Summer, thanks to a new partnership introduced by the Lawn Tennis Association (LTA). The official home of Tennis for Britain successfully teamed up with Signapse, the video translation tool, in all its spectator information points at its longest-running international event at the Queens Club, West London.

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How a Mercedes-Benz Culinary Series is Sparking Connections with a Digital Table

Event Marketer

Picture this: You get invited to an intimate dinner at an upscale L.A. restaurant with a speakeasy vibe, and when you’re shown to your seat, the table’s surface is all digital and serving up content for the evening. That’s one of the experiences 50 attendees took part in at Mercedes-Benz Presents The Table, hosted at Verse Los Angeles on June 28. Designed to spark connections and conversations, The Table brought together celebrities, musicians, entertainment executives, stylists, brand partners,

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Live music events open minds for three-quarters of Gen-Z attendees

Event Industry News

Festivals and gigs may be the best way for brands to engage with Gen-Z audiences, as three quarters (74%) of Gen-Z festival attendees agree that they are more open to new ideas at live music events.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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News: Force Majeure Clauses and a Financial Firm’s Lawsuit Victory

Event Marketer

It wasn’t long ago that force majeure was commonly perceived as insignificant boilerplate language added to the end of an event contract. Then 2020 and a global pandemic hit, and the provision was suddenly viewed as an instrumental clause that could shield event hosts from legal action as a sea of cancellations was sweeping the industry. Now four years later, in the wake of a U.S.

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Top 5 Benefits of Moment Marketing for Modern Brands

Tigris Events

[…] The post Top 5 Benefits of Moment Marketing for Modern Brands appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

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Royal Caribbean Launches “World’s Biggest Weekend” Cruise with New Mega-Ship Utopia of the Seas

Smart Meetings

Tips for meeting profs considering an incentive-at-sea Last week, Royal Caribbean officially launched its new ship Utopia of the Seas with a preview cruise to CocoCay, the company’s private island near Nassau. Dubbed the host of “the world’s biggest weekend,” Utopia of the Seas is a fully loaded mega-vessel that hosts three- to four-day trips to CocoCay and Nassau.

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A Guide to Effective Record-Keeping for Association Leaders

StraussCA

When we’re busy, organized and effective record-keeping often falls to the bottom of the list. In between emails or rushing from your day job to an evening Board meeting, you save a few important organizational documents in a new shared folder, call it “Misc” (miscellaneous) and call it a day. But it’s precisely because of the challenges of our busy lives that it’s so important for associations to keep organized and up-to-date records.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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How to Choose a Menu for Your Event

Stova

Most people have strong opinions about food, and that includes your event menu. Attendees will remember an outstanding meal and they’ll never forget a bad one, so create your menu with care. Read through these 5 tips for choosing a menu for your event and attendees will leave satisfied! 1. Know your guests and your headcount As with many choices you’ll have to make while planning, it always starts with knowing your audience.

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Incorporating Technology into Corporate Events

Unique Venues

Corporate events have evolved significantly in recent years, driven by advancements in technology that have revolutionized the way such events are planned, executed, and experienced. From event apps and virtual reality to live streaming and data analytics, technology offers a myriad of opportunities to enhance the attendee experience and streamline event management processes.

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Opus Agency is a finalist for Corporate & Incentive Travel’s Global Agency of the Year! Read more here. #WeAreOpusAgency #CITAwards2024

Opus Agency

Opus Agency Named a Finalist for C&IT’s Global Agency of the Year

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And the Gala Award Goes to.David Merrell

Special Events

Part 8 in our 2024 Gala Award Feature Series

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Employee Experience (EX) is the sum of every touchpoint that your employees have with your company, big and small. Our latest article explores the five pillars of a strong EX strategy that extends beyond your events and keeps employees feeling valued, supported, and engaged year-round. Read more here! #WeAreOpusAgency

Opus Agency

Mapping the Employee Experience (EX)

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The ever changing focus of event sustainability

Event Industry News

In this episode of the Event Industry News Podcast, host James Dickson is joined by founder of event:decision, Matt Grey. Matt has worked in events for 25 years focussing mainly on the agency side servicing all kinds of events worldwide until the pandemic hit.

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Mackenzie and Daniel’s Charming Rustic Wedding at Maple Meadows Farm

EventSource

In the soft morning light, the beautiful bride, Mackenzie, began her journey into a day filled with rustic charm and timeless love, side by side with her beloved Daniel. The lens of Amos Photography was poised to capture every precious moment, skillfully guided by Wedding Bliss. With the artistry of South Coast Beauty Co , the bride and groom exuded beauty from within.

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Event Footprints partners with Bizzabo to broaden capabilities

Event Industry News

Event Footprints has announced it is further strengthening its partnership with Bizzabo, the Event Experience Operating System, to bring Bizzabo’s impressive products to UK event organisers and marketeers. This follows 12 months of successfully deploying Bizzabo’s Klik SmartBadge technology across the UK and Europe.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Sustainability: Don’t let not being perfect stop you being better

Event Industry News

Written by Jay Tyson, The Sustainable Events Company When you have a full inbox, a full in-tray and a full diary, it’s understandably hard to find the time to think about making changes to make your business (and your life) more eco-friendly and sustainable. That’s ok.