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Whether located around your annual meeting or as a standalone event, workshops can be an effective way to supercharge engagement. And right now, solid engagement is something that associations could use a bit more of. According to the 2024 edition of MCI’s Association Engagement Index , two-thirds of association members regularly access the content organizations produce.
Social media threads and Reddit forums were lighting up ahead of the 2024 Essence Festival of Culture, presented by Coca-Cola, July 4-7, in New Orleans. This year marked the 30 th anniversary of the annual multiday celebration of Black culture, music and food, and the media platform’s loyal followers were eagerly awaiting the release of the Essence Evening Concert Series lineup.
In the soft morning light, the beautiful bride, Mackenzie, began her journey into a day filled with rustic charm and timeless love, side by side with her beloved Daniel. The lens of Amos Photography was poised to capture every precious moment, skillfully guided by Wedding Bliss. With the artistry of South Coast Beauty Co , the bride and groom exuded beauty from within.
Veuve Clicquot takes pride in shining its “solaire” culture on the world through bright, boundary-pushing experiences, and the latest manifestation took the shape of an “Emotions of the Sun” photo exhibition in New York City hosted in partnership with renowned photography collective, Magnum Photos. Rather than tell its own story, Clicquot designed the weeklong “celebration of the sun” to immerse consumers in its deep-rooted philosophy of optimism, as seen through the eyes of eight diverse photog
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The Convene portfolio of brands, a global lifestyle hospitality company that designs and manages premium meeting, event, and flexible workspaces and includes etc.venues, today announced that its venue at 200 Aldersgate, St. Paul’s will be converting to a Convene-branded location in early 2025. As part of the conversion to Convene 200 Aldersgate, St.
Picture this: You get invited to an intimate dinner at an upscale L.A. restaurant with a speakeasy vibe, and when you’re shown to your seat, the table’s surface is all digital and serving up content for the evening. That’s one of the experiences 50 attendees took part in at Mercedes-Benz Presents The Table, hosted at Verse Los Angeles on June 28. Designed to spark connections and conversations, The Table brought together celebrities, musicians, entertainment executives, stylists, brand partners,
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Picture this: You get invited to an intimate dinner at an upscale L.A. restaurant with a speakeasy vibe, and when you’re shown to your seat, the table’s surface is all digital and serving up content for the evening. That’s one of the experiences 50 attendees took part in at Mercedes-Benz Presents The Table, hosted at Verse Los Angeles on June 28. Designed to spark connections and conversations, The Table brought together celebrities, musicians, entertainment executives, stylists, brand partners,
Tips for meeting profs considering an incentive-at-sea Last week, Royal Caribbean officially launched its new ship Utopia of the Seas with a preview cruise to CocoCay, the company’s private island near Nassau. Dubbed the host of “the world’s biggest weekend,” Utopia of the Seas is a fully loaded mega-vessel that hosts three- to four-day trips to CocoCay and Nassau.
What’s the perfect backdrop to recreate a post-apocalyptic landscape? Albuquerque, NM, and its desert climate fit the bill for a takeover of the local Monterey Motel that was transformed into “The Mountain Dew Borderlands Motel,” straight out of the new film, debuting Aug. 9. Mountain Dew partnered with Lionsgate and Regal Cinemas on the dystopian pop-up that offered several touchpoints to immerse fans in the franchise’s galactic world and introduce its ragtag team of misfits.
It wasn’t long ago that force majeure was commonly perceived as insignificant boilerplate language added to the end of an event contract. Then 2020 and a global pandemic hit, and the provision was suddenly viewed as an instrumental clause that could shield event hosts from legal action as a sea of cancellations was sweeping the industry. Now four years later, in the wake of a U.S.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Festivals and gigs may be the best way for brands to engage with Gen-Z audiences, as three quarters (74%) of Gen-Z festival attendees agree that they are more open to new ideas at live music events.
Most people have strong opinions about food, and that includes your event menu. Attendees will remember an outstanding meal and they’ll never forget a bad one, so create your menu with care. Read through these 5 tips for choosing an event menu that will leave your attendees satisfied! 1. Know your guests and your headcount As with many choices you’ll have to make while planning, it always starts with knowing your audience.
In this episode of the Event Industry News Podcast, host James Dickson is joined by founder of event:decision, Matt Grey. Matt has worked in events for 25 years focussing mainly on the agency side servicing all kinds of events worldwide until the pandemic hit.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
UK Sport has been more accessible than ever this Summer, thanks to a new partnership introduced by the Lawn Tennis Association (LTA). The official home of Tennis for Britain successfully teamed up with Signapse, the video translation tool, in all its spectator information points at its longest-running international event at the Queens Club, West London.
Event Footprints has announced it is further strengthening its partnership with Bizzabo, the Event Experience Operating System, to bring Bizzabo’s impressive products to UK event organisers and marketeers. This follows 12 months of successfully deploying Bizzabo’s Klik SmartBadge technology across the UK and Europe.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Written by Jay Tyson, The Sustainable Events Company When you have a full inbox, a full in-tray and a full diary, it’s understandably hard to find the time to think about making changes to make your business (and your life) more eco-friendly and sustainable. That’s ok.
[…] The post Top 5 Benefits of Moment Marketing for Modern Brands appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.
When we’re busy, organized and effective record-keeping often falls to the bottom of the list. In between emails or rushing from your day job to an evening Board meeting, you save a few important organizational documents in a new shared folder, call it “Misc” (miscellaneous) and call it a day. But it’s precisely because of the challenges of our busy lives that it’s so important for associations to keep organized and up-to-date records.
Most people have strong opinions about food, and that includes your event menu. Attendees will remember an outstanding meal and they’ll never forget a bad one, so create your menu with care. Read through these 5 tips for choosing a menu for your event and attendees will leave satisfied! 1. Know your guests and your headcount As with many choices you’ll have to make while planning, it always starts with knowing your audience.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Corporate events have evolved significantly in recent years, driven by advancements in technology that have revolutionized the way such events are planned, executed, and experienced. From event apps and virtual reality to live streaming and data analytics, technology offers a myriad of opportunities to enhance the attendee experience and streamline event management processes.
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