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FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Toilet Rows, Summer Shacks and hot dog drama. BASEBALL FANS CAN SIT ON ‘THRONE SEATS’ IN ROTO-ROOTER’S TOILET ROW Just when you think you’ve seen it all, Roto-Rooter asks you to hold its plunger. Through its partnership with Ohio’s Lake County Captains, the brand is making Minor League Baseball (MiLB) history this season at Classic Auto Group Park.
In a city where dreams soar as high as skyscrapers, Nicole and Tony embarked on a journey that would etch their love story into the very fabric of urban elegance. The Globe and Mail Centre , an emblem of contemporary sophistication, set the stage for their luxurious modern wedding, executed with precision by the visionary Luis DeCastro of Dream Maker Decor.
Taco Bell rewrites the playbook on experiential earned media with a big-tech-style launch event Live Más LIVE garnered more than 7 billon media impressions and 632 pieces of media coverage of onstage announcements, including the new Cheez-It Crunchwrap Supreme. It’s a good problem to have: Fans so passionate, so hungry for a first taste of news, let alone a delicious taco, they’ve created actual websites and launched voluminous discussion forums—dedicating real time and effort—to posting and pre
Generation Z , or “Gen Z” for short, is the demographic cohort born between 1997 and 2012 that succeeds Millennials. Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Skift Take: From the bustling streets of Berlin to the remote town of Nebbi, Uganda, Gerrit Jessen’s journey reveals how expertise and passion can transform hospitality standards in even the most challenging environments.
Trade shows are a golden opportunity for companies to shine. With 84% of attendees holding buying power (according to Exhibitor Online), these events help exhibitors generate leads, drive sales, and put their solutions directly in front of their target audience. For hosts, a knockout trade show is an A+ marketing move. It strengthens your company’s brand presence, unveils new offerings, and facilitates those coveted face-to-face interactions.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Trade shows are a golden opportunity for companies to shine. With 84% of attendees holding buying power (according to Exhibitor Online), these events help exhibitors generate leads, drive sales, and put their solutions directly in front of their target audience. For hosts, a knockout trade show is an A+ marketing move. It strengthens your company’s brand presence, unveils new offerings, and facilitates those coveted face-to-face interactions.
Skift Take: Last month saw plenty of AI-related event tech news. But it wasn't all about AI, integrations and customizable event website builders also made the cut.
Trade shows are a golden opportunity for companies to shine. With 84% of attendees holding buying power (according to Exhibitor Online), these events help exhibitors generate leads, drive sales, and put their solutions directly in front of their target audience. For hosts, a knockout trade show is an A+ marketing move. It strengthens your company’s brand presence, unveils new offerings, and facilitates those coveted face-to-face interactions.
Skift Take: Networking is too important to an event’s success to leave to chance. Working with the right technology and partners can generate connections that demonstrate the value a meeting or event provides attendees.
Get a little closer with a selection of the It Listers with this annual showcase of some of the best experiential agencies and the MVPs driving them. Get their thoughts on the industry. See case studies of their work. And discover how they’re disrupting the landscape and racking up client wins amid an increasingly changing landscape. Your tour begins now.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The best fabricators in the biz don’t just build; they craft. They engineer environments that evoke emotion and reframe brand perceptions. Their dedication to sustainability never compromises their artistry. They balance meticulous details with tight timelines. And in today’s climate, they cut costs as expertly as they use their CNC machines to slice through metal and plexiglass.
Engaging content works best when it goes beyond demographics, but to achieve that today’s savvy event and marcomms professionals must create content that cuts through the digital noise that so many consumers experience.
Tapping into women’s strengths for negotiation success We begin to learn the art of negotiation in childhood. Our parents tell us if we eat our meal, we get dessert, or if we clean up our toys, we get a treat. These transactions teach us that if we do what another person wants, we can be rewarded. As we grow, we begin to negotiate with our teachers, our coaches and our friends.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
ROCHESTER, MN. - Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, announces that Valerie Kliskey has n.
Live events and experiential experts TRO will be working with clients including BMW, MINI and Genesis to create a series of participatory brand experiences at the celebrated automotive event: Goodwood Festival of Speed.
In the world of engagements, the traditional formula of one proposal and one engagement ring has long been the norm. However, a new trend is emerging that is reshaping how couples celebrate their commitment: the counter-proposal.
As America’s largest marquee manufacturer for frame and fabric products, Anchor Industries carries a wide selection of event and commercial marquees for weddings, picnics, street fairs, festivals, and more. We are excited to announce a new addition to our Aurora® marquee lineup: the impressive 25m.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
There’s a reason why 80% of marketers report that live events play a major role in their overall business success: events are an exceptional way to get to know your audience, with endless ways to drive and capture valuable event engagement data and buyer intent. The trick is knowing what data matters in advance so […] The post Making Every Moment Count: Strategies to Boost Event Engagement and Impact appeared first on Certain, Inc.
Visualizing the effectiveness of any type of training is easier to do when you have examples to draw inspiration from. Its with this in mind that we’ve put together this collection of different instructor-led training examples to show you some of the different ways training providers are facilitating this type of training and some key insights from these examples that you can apply to your training business. 1.
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