Event Marketer
JULY 22, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Zenless zones, airborne Nutella jars and mega mitts. BASEBALL FANS GET THEIR MITTS ON GEICO’S COMICALLY LARGE GLOVES Even baseball fans who aren’t athletically inclined could “play” in the big leagues during MLB All-Star Week, July 12-16, in Arlington, TX, thanks to Geico’s gigantic, custom-made baseball gloves.
Prestige Events Magazine
JULY 22, 2024
– How to be an Event Organiser – CHS Birmingham has announced the theme of its award-winning educational content which will this year focus on ‘How to be an Event Organiser’. Following on from the theme at CHS Leeds – ‘How to Organise an Event’, the content will continue both the show’s back-to-basics approach, but also its continued commitment to support growth for organisers, both professional and personal.
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Smart Meetings
JULY 22, 2024
Amid the whirlwind of a high-powered CEO or celebrity’s life, many still find time to speak at corporate events, but what happens when these A-list event speakers’ busy lives get the best of them and they need to bow out of their speaking commitment, or they don’t arrive at the anticipated time? Although problem solving is a part of a meeting planner’s arsenal, this can still be a pain.
Prestige Events Magazine
JULY 22, 2024
The UK’s leading sales and marketing consortium has seen three new venues join the membership over the past few weeks, continuing the trend for unique, independent and diverse venues who see the consortium as a natural partner to support their business. With quality and excellence key factors for Venues of Excellence (VOE) when auditing potential new members, not surprisingly there is a stellar line up in membership of the UK’s conference and event venues at the top end, and the newcomers underp
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Conferences that Work
JULY 22, 2024
In 1997, Dar Williams, inspired by listening late at night to New Hampshire and Vermont’s progressive radio station WRSI The River , wrote the song “Are You Out There” Her beautiful song about audiences and humans’ desire for connection speaks to today’s events industry. Why? First, listen! Hoping that Dar will be OK with this, here are the relevant fragments of her song’s lyrics.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Prestige Events Magazine
JULY 22, 2024
Mercure Manchester Piccadilly has become an official Charity Partner to Meeting Needs, as part of the hotel’s strategy to give back to the events community. The annual donations of Charity Partners make it possible for Meeting Needs – a registered charity set up by leading industry figures 21 years ago – to support vital charitable projects in the UK and around the world, making a significant impact on local communities.
EventMB
JULY 22, 2024
Skift Take: Perfect event networking ideas melt away the initial awkwardness and set the stage for meaningful conversations and laughter, making your event unforgettable.
Special Events
JULY 22, 2024
Lean into the vibes from chart-topping musicians for new event inspiration
PCMA Convene
JULY 22, 2024
In June, professional congress organizer AIM Group International published its first Sustainability Report, taking into account its activities in 2023. The report identifies the most relevant sustainability issues facing the organization as well as shares AIM’s sustainability goals and values with internal and external stakeholders. “We recognize that the path to sustainability is an ongoing journey,” Patrizia Semprebene Buongiorno, vice president of AIM Group International, said in a press rele
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Planning Pod
JULY 22, 2024
In an industry built on creating memories, the event customer experience is paramount. From initial inquiry to post-event, every interaction a client has with your business holds weight and shapes their perception of your brand. Cultivating a seamless customer journey means more than successfully pulling off one event – it’s an investment in your business success.
PCMA Convene
JULY 22, 2024
A wildfire rages near Osoyoos Lake in British Columbia in 2023. A record 46 million acres burned across Canada during the 2023 fire season, affecting events of all kinds. On April 16, 10 inches of rain fell in Dubai, the same day that journalist Sander Lutz arrived in the city to cover Token2049, one of two cryptocurrency conferences scheduled that week, drawing thousands of visitors to the city.
Event Industry News
JULY 22, 2024
In the evolving landscape of experiential marketing, credible measurement is paramount. The Experiential Marketing Measurement Coalition (EMMC), a non-profit organisation, is at the forefront of this shift, advocating for consistent, performance and outcome-focused measurement methodologies across the industry.
PCMA Convene
JULY 22, 2024
Two recent surveys reveal sustainability initiatives to be a lower priority among planners. When asked about absolute requirements for incentive event destinations in a recent survey of 69 incentive travel and motivational corporate event organizers from around the world (58 percent from North America), the need for all participants to be treated equally with respect topped the list.
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Event Industry News
JULY 22, 2024
With 1 in 5 people in the UK living with a disability[1], adequate accessibility at public events remains a significant concern. July is Disability Pride Month, a time to celebrate the achievements and contributions of individuals with disabilities.
The Castle Group
JULY 22, 2024
Summer break is a welcome respite for students, educators, and administrators alike. It is also an opportunity for forward-thinking school leaders to begin laying the groundwork for programs, initiatives, and announcements for the coming school year. Whether highlighting a major gift, promoting the opening of a new facility, or announcing an academic initiative, it is important to think through the nuances of each and what makes them newsworthy in your own community and beyond.
Event Industry News
JULY 22, 2024
The first ever ICEAwards US took place last night with some of the biggest global brands recognised for their excellence in events, experiences, and activations.
The Castle Group
JULY 22, 2024
Summer break is a welcome respite for students, educators, and administrators alike. It is also an opportunity for forward-thinking school leaders to begin laying the groundwork for programs, initiatives, and announcements for the coming school year. Whether highlighting a major gift, promoting the opening of a new facility, or announcing an academic initiative, it is important to think through the nuances of each and what makes them newsworthy in your own community and beyond.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Event Industry News
JULY 22, 2024
Music Venue Trust (MVT) has announced details of the 10th anniversary edition of its annual ‘Venues Day’ event, which will take place at Woolwich Works in London on Tuesday 8th October.
PCMA Convene
JULY 22, 2024
In Summer 2023, after working more than 40 years at BPA Worldwide, the last 23 of which as president and CEO, Glenn Hansen launched his own venture, Reduce 2. Before retiring from independent auditing company BPA, he managed its iCompli Sustainability and Event Audit services, so his new company — a sustainability assurance practice focused on standards writing and carbon footprint calculating, certifying companies and events to industry and international standards — was a natural next step.
Event Industry News
JULY 22, 2024
CHS Birmingham has announced the theme of its award-winning educational content which will this year focus on ‘How to be an Event Organiser’.
MPI
JULY 22, 2024
Samantha Gutting, chief sales officer for Explore Branson (Mo.), presented “The T3 Advantage: Exclusive Experiences in Third-Tier Cities” at MPI’s 2024 World Education Congress (WEC)—where Explore Branson was the exclusive sponsor of the “Craft Your Experience” theme. We spoke with her about what’s new for meeting planners in Branson and taking attendees beyond “sitting and being inside” syndrome.
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Event Industry News
JULY 22, 2024
Mercure Manchester Piccadilly has become an official Charity Partner to Meeting Needs, as part of the hotel’s strategy to give back to the events community.
MPI
JULY 22, 2024
Creating fulfilling event experiences for exhibitors is key to building lasting partnerships and boosting event engagement. Use these strategies to get started.
Event Industry News
JULY 22, 2024
UKEVENTS is pleased to announce the appointment of Tom Clements to its Executive Committee as Vice Chair and as Chair of the Outdoor Events Working Group, a role in which he will spearhead discussions on the unique challenges facing the outdoor events sector.
Skiddle
JULY 22, 2024
We’re delighted to announce the launch of our brand new feature, Event Series. Event Series lets you add and manage multiple event dates easily by using a calendar-based view in The Skiddle Promotion Centre. If you organise exhibitions, manage museum tours or promote a repeating series of club nights, this one is for you. Say goodbye to the days of manually creating each event.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Prestige Events Magazine
JULY 22, 2024
Region attracts 145.4 million visitors in 2023 – an increase of more than four million people from previous 12 months The economic impact of the tourism sector soars 15% to a record £16.3 billion West Midlands Growth Company launches new visitor pass to build on record-breaking figures and enhance tourists’ experience More people visited the West Midlands in 2023 than ever before, with 145.4 million spending time in the region to enjoy its culture, food, retail, hospitality, sporting and busin
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