Smart Meetings
APRIL 4, 2025
Plus: Other GMID celebrations from around the U.S. This years Global Meetings Industry Day (GMID) was one to remember. Meeting Professionals International (MPI) and the Society for Incentive Travel Excellence (SITE) teamed up for a lively, eight-hour livestream packed with fresh insights, emerging trends and meaningful discussions around the future of meetings and events.
Event Marketer
APRIL 4, 2025
There are brand collaborations that make headlines, and there are brand collaborations that make sense. In the case of Milk-Bone and Jifs latest venture, both circumstances apply. The two J.M. Smucker-owned companies recently teamed up to create new Peanut Buttery Bites dog treats, then leaned into collab and drop culture to promote the product with a furball-friendly, museum-themed launch event hosted March 28-29 in New Yorks Union Square.
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Smart Meetings
APRIL 4, 2025
Think all-inclusives are old news? Wait until you see whats blooming on the Dominican Republics quiet coast. Is it possible to bet on basketball, sip craft beer and tee offall before dinner? In New Hampshire, its not just possible. Its bookable. How do you combine Japans cherry blossom season with heritage sites and hidden gems? A new boutique cruise by Heritage Expeditions might be just the trick.
Event Marketer
APRIL 4, 2025
Justin Breton, Head of Brand Marketing Innovation, Walmart Justin Breton is all about embracing the unknown and taking a chance on new technologies. In his role as head of brand marketing innovation at Walmart, he oversees content-to-commerce initiatives that engage with customers in meaningful ways and get them thinking differently about Walmartnot just as a retailer, but also as a digital destination.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Prestige Events Magazine
APRIL 4, 2025
The Wyboston Lakes Resort team has come back from Texas with the highly prestigious International Association of Conference Centres (IACC) Americas Innovation Award while chef Lena Cybulska was a very close runner-up in the Global Copper Skillet competition. The Resort beat strong international competition to win the award which recognises the successful implementation of new ideas and practices.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Caterease
APRIL 4, 2025
Introduction Cocktail hour is often seen as a warm-up to the main event, but when done right, it becomes a highlight all its own. Its where guests loosen up, clink glasses, and casually graze their way into an unforgettable experience. But heres the secret: a seamless cocktail hour isnt spontaneous. Its strategically plannedfrom the food pacing to the layout to how guests move and mingle.
Smart Meetings
APRIL 4, 2025
Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. With tightened budgets and heightened expectations, the ability to maximize Return on Investment (ROI) is a strategic imperative that can differentiate successful hotels from their competitors.
Eventtia
APRIL 4, 2025
If youve planned and managed events already, youre probably familiar with at least some event planning problems and solutions. Unfortunately, not all are so clear-cut. Meanwhile, if youre organizing your first event, its even easier to underestimate the workload. Still, its not only the freshmen in the event industry who run the risk of making common event planning mistakes.
EventMB
APRIL 4, 2025
Skift Take: A surprisingly small number of colleges offer either bachelors degrees or concentrations in meeting management.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Canadian Special Events
APRIL 4, 2025
Abigail and Amelias Bnot Mitzvah was a day of breathtaking transformations, planned to perfection by Thumbprint Parties. With the morning service and evening celebration at Creeds Coffee Bar , the team had only a few hours to entirely transform the venue from a warm, elegant setting into a vibrant nightclub. The results left guests in awe. The morning service was a deeply personal affair.
Unique Venues
APRIL 4, 2025
Boston, Massachusetts, is one of the most historic and dynamic cities in the United States, making it an ideal location for hosting large conferences, expos, and corporate meetings. As a city rich in history, innovation, and culture, Boston offers an unparalleled experience for event planners and attendees alike. Whether youre organizing a corporate summit, a large-scale convention, or an intimate business gathering, Boston provides a unique blend of historic charm and modern amenities that set
Smart Meetings
APRIL 4, 2025
After the Trump administration announced $2.5 trillion in tariffs on imports of items used at conferences such as aluminum, paper and copper, events industry organizations issued statements pleading for relief based on the importance of conferences and events. The message coincided with Global Meetings Industry Day on March 3 and the build up to U.S.
EventMB
APRIL 4, 2025
Skift Take: President Donald Trumps sweeping tariffs on nearly all U.S. trading partners are poised to disrupt the meetings industry, leading to rising costs and potential declines in event participation.
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