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For a brief moment, virtual meetings became the center of the event universe pretty much out of necessity. At the time, event planners made the most of the shift away from in-person events, pulling out all the stops to keep attendees engaged. Big guests, interactive games, build-your-own-drink happy hours? It was all on the table. And that pushed production values to new heights.
Branding is a crucial part of any organization’s success. Effective branding helps supporters remember who you are, builds an identity for your nonprofit, and boosts your marketing and advertising results. Over time, you can communicate that identity with just a logo or mission statement— for example, think about the feelings, values, and ideologies that come to mind when you see the Nike logo or hear the brand’s slogan.
Fall weddings have a unique charm, with their crisp air and warm, earthy tones creating a magical backdrop for love stories to unfold. Stefania and Jacob chose the iconic Hart House for their special day, a venue deep in history and architectural beauty. With STORI Events organizing each detail, the couple celebrated their love in a stunningly elegant yet minimalistic fashion.
It’s been five years since Disney Branded Television has released a new installment from its “Descendants” franchise. So for the July debut of the fourth film in the fantasy series, “Descendants: The Rise of Red,” the brand aimed to reignite the fandom with a family-friendly premiere event infused with pop-up performances and meticulously curated design schemes that had 120 influencers and young talent capturing content from every corner.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
By Robert Trebus, d&b group, Director Global Sustainability Society’s trend towards sustainability is becoming increasingly relevant in the event industry. Consequently, manufacturers of audio, video, and lighting equipment are delving more deeply into the idea of sustainable products, aligning their offerings with the growing demand for eco-friendly solutions.
To capitalize on a spike in sales of its cleansers during the back-to-school shopping period, CeraVe launched its first-ever mobile tour this summer designed to engage students preparing to return to schools and campuses. The four-city CeraVe Drama Free Cleansing Tour hit New York City, Chicago, Nashville and Atlanta, Aug. 1-17, and offered a soap opera theme that tied into the brand’s larger #CleanseLikeADerm campaign.
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To capitalize on a spike in sales of its cleansers during the back-to-school shopping period, CeraVe launched its first-ever mobile tour this summer designed to engage students preparing to return to schools and campuses. The four-city CeraVe Drama Free Cleansing Tour hit New York City, Chicago, Nashville and Atlanta, Aug. 1-17, and offered a soap opera theme that tied into the brand’s larger #CleanseLikeADerm campaign.
Balcony Bar is London’s hottest new terrace drinking spot boasting stunning views across the buzzing South Bank. The all-weather inside, outside venue is open from 4pm each day atop the iconic BFI Southbank building, alongside the River Thames. A concise bar food menu curated by Benugo chefs features Fried chicken; Sweet potato fries; Arancini; and Salt & pepper squid alongside mini handmade pizzas, and charcuterie.
With Labor Day around the corner and survey results revealing that more than half of Americans think their job is harder than other professions, Mike’s Hard Lemonade teamed up with actor and former odd-job man Lamorne Morris to put New Yorkers to work. On Aug. 20, as an extension of its “Hard Days Deserve a Hard Lemonade” 25 th anniversary campaign, the brand invited consumers 21-plus to participate in “Mike’s Jobstacle Course” to experience what a few “easy” jobs entail, with Morris on hand to
Robert Kenward, Fitability® Recruiter at You Search & Select has been appointed as a board member of the Meetings Industry Association (MIA). With recruitment being an ongoing challenge for the sector, the leading industry recruitment expert will focus on providing best practice guidance and strategic advice to board members. MIA chief executive, Kerrin MacPhie, said: “Our latest quarterly MIA Insights report revealed 70% of members reported staff vacancies, an increase of 9% on October 2023
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Premier events management company, Camm & Hooper , has unveiled the festive themes for its portfolio of venues, with the iconic London sites set to become corporate party hot spots this Christmas. Headquartered in the Capital, Camm & Hooper has established an impressive reputation for delivering extraordinary experiences that leave a lasting impression.
This content was created collaboratively by Wordly and Skift’s branded content studio, SkiftX. In a world of increasingly global meetings with diverse attendees, effectively communicating has never been more critical. Breaking down language barriers speaks to the heart of accessibility, a top priority among planners. Meanwhile, the Freeman Trends 2024 Report states that easy access to educational content is the most valuable aspect of online events.
Matt Curran, Director of Chew, has become a member of the UNICEF UK Event Committee. UNICEF is the world’s leading children’s organisation, working across more than 190 countries to reach the world’s most disadvantaged children and build a better world for everyone. For over 75 years, UNICEF has been ensuring more of the world’s children are vaccinated, educated, and protected than any other organisation.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
In October, Butlin’s will open the doors to the highly anticipated PLAYXPERIENCE activity centre at the Bognor Regis resort, marking another significant milestone in Butlin’s biggest year of investment to date. Following the successful launches of Maple Walk’s premium lodges in Skegness and making Studio 36 a permanent feature at all three resorts, PLAYXPERIENCE promises to revolutionise the corporate delegate experience in Bognor Regis.
Airfares have dropped notably as both inflation and leisure travel have declined. But recent hotel statistics show groups driving hotel revenue, bringing competition for rooms and event space. The latest airfare trends are promising for corporate planners on a tight budget as well as association groups hoping to pick up last-minute registrants. Specifically, government data shows that airfares in mid-2024 are six percent lower than one year ago, and when adjusted for inflation are down nine perc
Industry expert talks getting started and growing strong careers in the ever-evolving meetings world In this sparkling grand opening of Smart Meetings’ re-branded podcast, formerly Meeting of the Minds, now Smart Start: The Meeting Planner’s Toolbox , Smart Meetings editors Eming Piansay and Sara Robertson bring in managing editor Gary Diedrichs to dig into his extensive industry knowledge and expertise as a long-time meetings industry writer.
As an event organizer, you’re constantly juggling dozens of tasks – coordinating speakers, managing schedules, ensuring smooth crowd control, arranging accommodations, handling sponsor perks, and overseeing AV setup. Each element is crucial, yet none is as pivotal as the guest’s first real interaction with your event: the registration process.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
EXHIBITOR magazine is proud to announce the following winners in its 21st Annual Corporate Event Awards. Honoring excellence in event-marketing strate.
At Swagable, we create event swag fit for the 21st Century. We help you build stress-free, trackable digital goody bags that build connections with your customers and their communities. Using our digital swag platform, we’ve traded wasteful for purposeful – no more transportation nightmares, no more bulging recycling bins.
Destination Canada’s Business Events team has launched the latest resource to come from its Canadian Business Events Sustainability Plan, Canada’s Sustainability Storybook. This sustainability storybook shares initiatives from communities which actively host business events and presents turnkey solutions to inspire and challenge business events decision-makers, planners, sustainability professionals and host destinations, globally.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
At Arlo , we’re lucky enough to have customers who are experts in the world of training. Our customers are delivering great training each day. They’re constantly innovating and coming up with more ways to deliver the most effective training possible for their learners. One of our customers who embodies these qualities is Tammy Banks, best-selling author and co-founder of Taye Training , a UK-based learning and development company that delivers specialist training and consultancy to frontline ser
Lead retrieval is arguably the most important objective for sponsors and exhibitors at a trade show, but the technology supporting this activity today is often clunky and ineffective. How can you ensure that the tools you’re using are fit for purpose and won’t frustrate sponsors, exhibitors, and the attendees they’re there to meet?
The Events Industry Council is looking for input for its Futures Landscape Study. Here’s a link to a short survey that can help our industry create a detailed picture of what’s ahead. What’s on your mind? The Event Industry Council wants to know and has just launched its Futures Landscape Study Survey as part of a year-long project looking at issues shaping the business events industry.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are important marketing strategies for an association looking to drive traffic and bring attention to its website. For many associations a combination of both SEO and SEM is ideal. But how are they different? SEO is a long-term investment marketing-wise and focuses primarily on improving the association’s website’s organic rankings over time through tactics like keywords to aid search engines in finding content and ranking websit
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Skift Take: The first night of the Democratic National Convention was criticized for not running on time with President Joe Biden’s speech ending past midnight EST. How can you master the clock?
President Joe Biden, billed as the featured speaker of the first night of the Democratic National Convention, was scheduled to speak at 10:30 EST. His start time was delayed by more than an hour, speaking well past midnight for East Coast viewers. Convention officials said the delay was caused by the “raucous applause interrupting speaker after speaker,” but even the first speaker started nearly 90 minutes late.
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