Event Marketer
MARCH 21, 2024
“We wanted to take advantage of this once-a-year opportunity to reach such a large-scale, diverse audience to drive awareness and buzz for Shipt, but importantly, in service of creating connection with consumers. Our whole differentiator is bringing the human connection back to online shopping, and we just couldn’t pass up the opportunity to bring that brand positioning to life.
Smart Meetings
MARCH 21, 2024
Get ready to change everything about how you think about your job! On this episode of What One Thing? JT Long, vice president and content director of Smart Meetings, has an insightful conversation with Edward Perotti, an award-winning meeting designer and principle of EP Events and Experiences. With over 27 years of experience, Perotti shares valuable insights on transitioning from being an order-taker to a strategic leader in the events industry.
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EventMB
MARCH 21, 2024
Skift Take: Yes, events are busy ordeals. It’s easy to throw your hands up and acquiesce over the feeling of becoming overwhelmed, but a solid plan along with a few fitness hacks may be just what is needed.
SmartMeetings
MARCH 21, 2024
How to design events that speak to the inner child in all attendees Designing events that resonate with the inner child of every attendee can transform an ordinary gathering into a deeply personal experience. This approach involves creating an environment that fosters openness and promotes genuine connections between participants. However, even if attendees have clear intentions to be open and make connections, several subconscious biases can hinder human interaction and meaningful engagement.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
EventMB
MARCH 21, 2024
Skift Take: Three event technology companies were named leaders from a total of 13 assessed in Gartner's latest report.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Guidebook
MARCH 21, 2024
Event tech is changing event management for the better. The competition in the fast-paced world of conferences, meetings, and large-scale events is only increasing. The right technology can help your event stand out. Create meaningful experiences, increase YOY on revenue, and get the correct information into attendee’s hands at the right time.
Event Industry News
MARCH 21, 2024
The Event Technology Awards (ETA) US & Canada are proud to announce Anca Platon Trifan as a judge for the inaugural stateside edition. Anca Platon Trifan, CMP, DES, WMEP is the dynamic CEO of Tree-Fan Events LLC, Host of the “Events Demystified Podcast”, Founder of Fit Mindful Mavens, and Founder of Women BTS in Events (tech + prod).
Guidebook
MARCH 21, 2024
Event tech is changing event management for the better. The competition in the fast-paced world of conferences, meetings, and large-scale events is only increasing. The right technology can help your event stand out. Create meaningful experiences, increase YOY on revenue, and get the correct information into attendee’s hands at the right time.
Stova
MARCH 21, 2024
The ability to service your stakeholders and deliver excellent events hinges on your event technology working for you and working consistently. Ensuring that your team can both use the technology to its fullest and without having to significantly up-skill is essential. That means comprehensive support and customer service. While event professionals know that quality support is a key piece of the puzzle, there are a lot of factors to consider when vetting technology partners for it.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Event Industry News
MARCH 21, 2024
Clarion Events’ head of sector marketing operations, Tom Fisher, worked for the prison service and the Met Police before stepping across the tracks to events-world, giving him a telling take on people and their wellbeing.
InGo
MARCH 21, 2024
In the ever-changing, dynamic landscape of event marketing, the ability to engage with your targeted audience is paramount for the success of your event. Marketers face the daunting task of maintaining a strong online presence for their events while ensuring that individual voices like, attendees, speakers, and other VIPs, align with the overarching company message.
Event Industry News
MARCH 21, 2024
Event Tech Live (ETL) and Event Sustainability Live (ESL) are thrilled to announce a partnership with Pigeonhole Live, a leading provider of interactive event technology solutions. This collaboration is set to bring cutting-edge engagement tools to the forefront of the event industry, enhancing attendee experiences like never before.
Special Events
MARCH 21, 2024
Questions to ask as you create a culturally sensitive event
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Event Industry News
MARCH 21, 2024
The National Outdoor Event Association and Qdos Event Hire have agreed a partnership that will see the award-winning supplier of temporary accommodation and welfare facilities become the latest Premium Partnership of the association.
StraussCA
MARCH 21, 2024
Marketing Communication (marcom) pain points within an association can be common. But they can also be frustrating for the association’s Board, staff and members leading to mixed messages, negative member experiences, and halted decision-making, which can potentially stunt the association’s overall growth plans. Examples of pain points include ineffective member engagement that can impact recruitment and retainment or information overload that leads to clutter and misunderstanding of the associa
Event Industry News
MARCH 21, 2024
Event planning just got a whole lot easier with the launch of Eventpack, the innovative event management platform designed by industry veterans Kerem Baran and Serhat Sarikavak. Drawing upon years of experience and a deep understanding of the events industry, Eventpack is poised to revolutionize how events are organized and executed.
Skiddle
MARCH 21, 2024
Easter is on its way and with it comes a bank holiday, a time when people up and down the country will be looking to let their hair down and celebrate at an event. If you haven’t yet listed your event, now is the time. After all, the event that people choose to let their hair down at could be yours, and you’d be taking advantage of those all-important ticket sales.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Event Industry News
MARCH 21, 2024
The Event Sector, a groundbreaking online marketplace designed to empower freelancers and vendors in the live event space, is officially launching its platform to transform the way professionals connect, collaborate, and thrive in the industry.
Skiddle
MARCH 21, 2024
This year is flying by, right? We’re already three months into 2024, which means that promoters up and down the UK are preparing for one of the biggest periods in the calendar: festival season. If you’ve been keeping an eye on our blogs and newsletters, you’ll have seen that we’ve been focusing heavily on festival content. We want to make sure you get the sales you deserve this year.
Do Good Events
MARCH 21, 2024
Fundraising is the number one component to the success of any nonprofit organization. There are a number of ways nonprofits raise funds including event contributions, online donations, planned gifts, and in-kind contributions. In order to do any of these, you need to utilize your network. We at Do Good Events consistently partner with nonprofit organizations and assist them with the event contributions branch of fundraising.
Exhibitor Magazine
MARCH 21, 2024
WENONAH, NJ - Eagle Management Group ('Eagle') Elinah Noriega joins the Eagle team as our newest Customer Service Representative (CSR). As a CSR, El.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
The Planner's Lounge
MARCH 21, 2024
I had a great conversation with Veronica Foster of the Association of Bridal Consultants. Check out the recording below and the text of our interview after. You can also find all the links for ABC at the bottom of this post. Thank you for joining me, Veronica! It was a pleasure to speak with you! Amber, PL [00:00:04] Hey, everyone; this is Amber with Planners Lounge.
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