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: The other day, I had the incredible opportunity to attend a mesmerizing performance of Tuvan throat singing by the Alash Ensemble at the Marlboro Elementary School, a small pre-kindergarten through eighth-grade school in my hometown of Marlboro, Vermont. It brought up a whole host of emotions. Tuvan throat singing The eerie, captivating music produced by the trio’s throats was spellbinding.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover fast food dupes, “Crumbled” pop-ups and Law & Order Station. RETURN OF THE MAC: INSIDE MCDONALD’S DUPE RESTAURANT Tapping into dupe culture is typically reserved for beauty and fashion brands, but McDonald’s flipped the script with its own restaurant dupe last week.
The Parkgate Hotel , located in the heart of Cardiff, has been awarded Hotel of the Year for Wales at the prestigious AA Hospitality Awards, solidifying the property’s position as a leading venue for both leisure and business travel, just three years after opening. Presented at a black-tie gala held at London’s JW Marriott Grosvenor House, the award celebrates the hotel’s commitment to exceptional service and its growing reputation as a top destination in Wales.
Nonprofits host many events each year for various purposes, from fundraising to volunteer training to donor appreciation. Successfully hosting all these events requires a dedicated team of planners who will handle all the necessary tasks and logistics. However, that’s not to say that support from other community members isn’t beneficial. In particular, your organization’s board of directors can provide key support for your event—you just need to know how best to leverage their skills and connect
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
– Series Underlines the Nature, Landscape and Scenery of ‘Destination Wales’ – Meet In Wales has announced the next evolution of its Sector Strategy campaigns, this time focusing on the destination’s creative industries. The digital content campaign which showcases feedback from the producers, directors, production designers and actors behind HBO’s global TV sensation Game of Thrones’, prequel House of the Dragon, highlights the destination’s strengths for business events.
The events industry is at a crossroads. As Michelle Russell describes , “The pandemic served as a wake-up call to the meetings industry, but perhaps we’ve hit the snooze button. Rendered impossible by COVID, face-to-face events have since returned with a vengeance — and in all too many cases, in rinse-and-repeat mode.” This begs the question: What needs to change in the post-pandemic world to ensure the events industry thrives?
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The events industry is at a crossroads. As Michelle Russell describes , “The pandemic served as a wake-up call to the meetings industry, but perhaps we’ve hit the snooze button. Rendered impossible by COVID, face-to-face events have since returned with a vengeance — and in all too many cases, in rinse-and-repeat mode.” This begs the question: What needs to change in the post-pandemic world to ensure the events industry thrives?
In a cultural milestone for the region, Channel 4’s The Piano recently concluded its season finale at Aviva Studios, home of Factory International, in Manchester—a first for the show and a historic moment for the North of England. This event marked the first time the finale was hosted outside London and underscores a growing trend among brands and event organisers to seek out venues that offer both flexibility and a distinctive character.
Skift Take: After years of struggle, Atlantic City is experiencing a resurgence in its meetings and event business, driven by significant investments and leadership changes.
Decoding Individual Learning and Communication Styles for More Inclusive Event Environments Live Group has announced the relaunch of its much-lauded AudienceDNA profiling tool, as the agency continues to invest in event management insights that fuse technology, audience understanding, and unique data-driven, approaches to experience design. The relaunch will make the product more accessible to a wider audience, enabling broader understanding across event audiences, allowing delegations to embrac
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Skift Take: Amid the overwhelming hustle of IMEX America, it’s easy to get lost in the noise. This conversation can help you make the most of the show.
London’s leading sustainable venue 15Hatfields , has welcomed last week’s government announcement that places carbon high on the agenda but warns that its intended £22bn commitment is not the long-term solution. Set to take place over the next 25 years, the government’s investment will fund two Carbon Capture Solution clusters and storage projects to keep carbon dioxide emissions from entering the atmosphere and will help it reach net zero by 2050 as well as kickstart economic growth in the Nort
Skift Take: Event tech platform Sarcon may have had good intentions when it created an unofficial networking app for industry’s biggest show, but it ended up confusing attendees and frustrating show organizers.
Butlin’s, the Home of Entertainment, has launched the UK’s first holiday resort indoor gaming activity centre as part of a £15M investment. A recent survey showed that 78% of Brits admit to enjoying friendly competition. Butlin’s PLAYXPERIENCE is the perfect way to encourage a little friendly competition to build lasting memories with colleagues and peers.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
We have all read the headlines. “Artificial Intelligence Will Free Humanity from Drudgery” or the more ominous “AI is the Biggest Threat to Humans Ever Invented.” To determine the truth about how access to emerging generative technology will impact meeting professionals, we teamed up with Zenus.AI, a behavioral analytics firm, to ask savvy readers in January and again in August to compare how they are using AI right now and what is shaping their approach to adopting or not adopting the tool.
Cvent, an industry-leading meetings, events, and hospitality technology provider, proudly announces a strategic partnership with renowned international event and live marketing agency, VOK DAMS.
ASH collaborated with government agencies, airlines, venues and partners to advance medical science based on robust data When the goal is to produce the 66 th anniversary of the premier event in classical and malignant hematology, then doing whatever it takes to get the best in the world to the general session is job one. As Chief Event Strategy Officer for the American Society of Hematology (ASH), Bill Reed, FASAE, CMP brings 30,000 meeting professionals from more than 110 countries together to
LONDON, UK � The meetings and events industry is projected to flourish in 2025, with meeting professionals expressing confidence in its future and not.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
In the fast-paced world of event planning, staying on top of budgets is crucial for success. Gone are the days of static spreadsheets and after-the-fact financial reviews. Today, real-time data is revolutionising how event professionals approach budgeting, offering unprecedented control and insight into financial decisions.
Live Group has announced the relaunch of its much-lauded AudienceDNA profiling tool, as the agency continues to invest in event management insights that fuse technology, audience understanding, and unique data-driven, approaches to experience design. The relaunch will make the product more accessible to a wider audience, enabling broader understanding across event audiences, allowing delegations to embrace their differences.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
SALT LAKE CITY � Kaitlin Eskelson, president and CEO of Visit Salt Lake (VSL), was inducted into the 2024 Utah Tourism Hall of Fame at the Utah Touris.
Today, the Consumer Technology Association (CTA)� is announcing the election of its 2025 Executive Board (EB) and Board of Industry Leaders (BIL). The.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
AccuWeather estimates that the total economic loss from Hurricane Helene could total up to $250 billion. So far, it is the deadliest storm to hit the mainland U.S. since Hurricane Katrina. (World Central Kitchen) “Right now, we’re in triage mode,” said Melissa Murray, who spoke with Convene late on Oct. 4. after a long day of delivering emergency supplies to some of the hardest-hit areas in Western North Carolina.
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