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A new year is here. Time to plan for 2025-26 and set your team up for success. While there are many destinations where you can host your next business meeting or event, Irvine, California, should be at the top of your list. With nearly 190,000 square feet of flexible meeting and event space, beautiful weather and endless things to do , Irvine is a hub of innovation and productivity.
In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of Event Marketing report, 78.5% of event marketers have noted increased event costs compared to the previous year, amplifying the need for efficient solutions that maximize both time and resources.
How will you adapt your workforce to the following 5 facts? Fact: By 2025, 27% of the global workforce will be made up of Gen Z workers, according to World Economic Forum. Similar percentages will occur in the meetings and events industry. Many of those young workers may not stay the course. Why? Because of outdated leadership, lack of positive culture and mismatched values amongst a lot of other rules and procedures embedded in tradition.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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