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Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. As vp-global sponsorships and brand experience at Hewlett Packard Enterprise (HPE), Wang acquires, manages and activates a portfolio of marketing partnerships with the brand’s sports and entertainment customers, while also working on sponsorships, setting strategy, measuring and reporting on results, and collaborating with internal partners.
The glittering lights of the city’s skyline served as the perfect backdrop to an evening of sophistication and camaraderie as event planners from across the industry gathered for a black-tie affair at The Globe and Mail Centre. An “Evening at the Globe” proved to be a resounding success, leaving attendees inspired and invigorated with new ideas and connections.
“Ultimately, the idea here was we have this newish machine, and we know it’s small. We know there’s an opportunity for this to let people appreciate the size of it on their countertops. So let’s just dramatize that aspect of it, and start putting these machines in small spaces to demonstrate that functional attribute.” –Stephen Kill, Marketing Director, Nespresso USA Commuters were surprised and delighted to find an elevator cafe on their way up to the office.
Having met through a mutual friend, Salvador and Sofia hit it off from day one. “When locking eyes with Salvador for the first time I knew I was in trouble, I knew I was going to love this man wholeheartedly,” Sofia says. Shortly after dating, Salvador proposed to Sofia, and there began their wedding planning journey. Held at The Venetian and with décor from O.M.G.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Skift Take: Brian Mason has been named CEMA’s new vice president of strategy and operations, replacing Sandra Marcus who left the association after only nine months.
If your organization is looking for a savvy way to engage more supporters and grow your audience, look no further than virtual events, which have become a staple in the nonprofit sector. In fact, event organizers rank virtual events as having increased registrations, greater ROI, and greater attendee engagement when compared to in-person events. We recommend hosting a few virtual events annually to leverage these benefits for your organization.
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Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
If your organization is looking for a savvy way to engage more supporters and grow your audience, look no further than virtual events, which have become a staple in the nonprofit sector. In fact, event organizers rank virtual events as having increased registrations, greater ROI, and greater attendee engagement when compared to in-person events. We recommend hosting a few virtual events annually to leverage these benefits for your organization.
Navigating the complexities of paid advertising can be a daunting task for any events business. With all of the different platforms available for experimentation, getting started is often the hardest part. We wrote this article to help you get over that hump so you can use paid ads to effectively support your growing business. There’s no one-size-fits-all answer to which ad platform is best for your organization, but determining the right places to effectively reach your audience is an ess
Easter has always been a time of celebration, renewal, and gatherings filled with amazing food. But with the 2024 culinary landscape poised for evolution, how can caterers ensure their offerings epitomize the spirit of Easter while being on-trend and innovative?
Exhibit Partners' work in digital video and motion graphics was recently honored with two AVA Digital Awards. The international competition recognizes.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
EXCELR8-run Team Bristol Street Motors will ramp up the off-track action in the Kwik Fit British Touring Car Championship paddock in 2024 thanks to a new official partnership with crowd gaming specialists Piing.
What’s the most effective way to anticipate the wants and needs of your audience? Ask them directly with pre-event survey questions – and then deliver. Pre-event evaluation questions can cover everything from logistics to topics to keynote speakers. This valuable feedback will help you plan around your crowd and show your attendees that you are organized and responsive.
According to Pinterest, 2024 will be filled with eclectic grandpas, kitschy kitchens, badminton, and…jellyfish? The annual Pinterest Predicts report details the newest rising trends based on the activity of the platform’s 482 million users, and has seen an 80% accuracy over the last four years. For 2024, Pinterest identified 23 breakout trends that touch on everything from beauty, lifestyle aesthetics, shopping, fitness, and food.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
The Event Technology Awards (ETA) US & Canada are proud to announce Karen Cooper as a judge for the inaugural stateside edition. Karen Cooper, a veteran with 17 years in technology and marketing for events and publishing, managed and developed digital solutions at Dow Jones Local Media, Advanstar, and UBM.
MeetingsNet has joined a new family, without leaving home. With a reorganization at Informa, MeetingsNet is now aligned with Connect Meetings, a portfolio of events and media outlets serving the global business-events industry. Led by Managing Partner Matt Johnson, Connect offers national shows for meeting professionals in the corporate, association, sports, diversity, faith, and travel sectors, as well as other region-specific meetings- and hospitality-focused events.
Laura Shapiro is portfolio director for medical events at Closer Still Media (CSM) where she’s worked at for more than 12 years, during which the company has grown from 20 people to 700. This episode is about Laura’s frontline experience, how serving the sector has changed since 2011.
For brand new volunteer association leaders, trying to figure out meeting minutes might be intimidating. What are action items? What’s a motion? Do you need to write everything everyone says? This quick guide will help familiarize yourself with association meeting minutes and write minutes that are efficient, easy to read, and an excellent record for your organization.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
To mark its 30th year, EC reveals a fresh look and feel together with new strategic capabilities, establishing itself as the complete client package LONDON, 28 MARCH 2024 – Event Concept, one of the UK’s leading event production agencies, today relaunches as ‘EC,’ complete with a fresh positioning, brand identity and promise.
The Glasgow Willy Wonka experience, better known as Willy’s Chocolate Experience, has taken the country by storm over the past few weeks. The grandiose flyer, the oompa-loompa’s and – how can we forget? – The Unknown has graced the collective consciousness with memes, jokes, and viral tweets flooding our social media pages. Some have reacted with shock, some with horror.
Silent Conference, a pioneer in revolutionising event engagement through cutting-edge audio technology, is proud to announce its partnership as an official event partner for Event Tech Live and Event Sustainability Live’s North America editions.
In a move set to transform the landscape of radio station revenue, vCreative and Evvnt have joined forces to unveil vTickets, a ticketing and event promotion platform for radio stations. This strategic partnership marks a significant leap forward, promising untapped revenue streams and enhanced event marketing capabilities for local radio markets. Unlocking New Revenue Streams […] The post vTickets powered by Evvnt: Revolutionizing Radio Station Revenue appeared first on Evvnt.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Analog Events is proud to announce that its Founder and CEO, Jordan Kaye, will be taking the spotlight as the stage host for both days of the inaugural U.S. edition of Event Sustainability Live (ESL), to be held in Las Vegas on May 1st and 2nd, 2024.
A fast-moving energy sector requires smart, targeted PR Investment in energy technology companies is surging , creating a powerful wave of innovative startups, all with the goal of harnessing clean energy sources to help stem the threat of climate change. While their technology may vary widely — some tap the sun, others the wind, and still others are making advances in transmitting or storing energy in batteries — these startups share one important business challenge: communicating and promoting
Filming and streaming specialist, First Sight Media has been appointed as a video production partner by AMP Events for Event Tech Live – Las Vegas, at The Expo at WMCLV, Nevada, 1-2 May 2024.
The Rise of Remote Collaboration In recent years, the landscape of corporate meetings has undergone a significant transformation. With the advent of advanced technology, remote collaboration has become a staple in the business world. Companies like Management Events are at the forefront of this change, offering platforms that facilitate seamless virtual interactions.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
From an IKEA store-inspired footprint, to local dealership employees stepping in as brand ambassadors, take a cruise through this multicity hot property Pumping music, lively chatter and tire squeals welcomed us into Electrify Expo’s season opener in Orlando, a new city stop for North America’s largest electric vehicle festival. Notably missing for an auto expo were the sounds of roaring engines and the hum of gas-powered generators, as the family-friendly event stayed true to its electric roots
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